Sports Licensing News

CORTE MADERA, Calif. & BRACKLEY, England--(BUSINESS WIRE)--RH (NYSE: RH), the leading luxury home furnishings brand in the world, and the Mercedes-AMG PETRONAS Formula One Team announced today a multi-year collaboration that will bring RH's distinctive design perspective to destinations across the team's global footprint. As the Global Interior Design and Luxury Furnishings Curator of the Mercedes-AMG PETRONAS Formula One Team, RH will reimagine the team’s hospitality environments across key Fo...

TULSA, Okla.--(BUSINESS WIRE)--Legacy is often talked about as something people leave behind. Oath sees it differently. Legacy starts much earlier, in the quiet work most people never see: the decisions a person makes, the discipline they build, the risks they take, and the way they carry themselves long before anyone knows how the story ends. That is the lens through which Oath, an estate and financial planning firm built to inspire intentional living, is announcing its newest partnership for...

TORONTO--(BUSINESS WIRE)--For years, Canadians have debated one simple question: is a hot dog a sandwich? With nearly 3,000 restaurants nationwide, Subway Canada, the country’s sandwich authority is officially settling it. The answer is yes. Subway isn’t just saying it; it’s proving it. Introducing the SubDog, a category-reinventing sandwich experience that transforms an all-beef Schneiders hot dog into a fully customizable Subway sub. It’s not just a Hot Dog… it’s a SubDog The SubDog takes a f...

MONTAUK, N.Y.--(BUSINESS WIRE)--ZBiotics® has partnered with Gurney's Montauk Resort & Seawater Spa as the official summer pre-alcohol partner and Firepit Music Series sponsor for Summer 2026. The biotech wellness brand brings its Pre-Alcohol Probiotic—your first drink of the night for a better tomorrow morning—to guests across the iconic Hamptons property, kicking off the season with a curated creator experience. As of May 2026, ZBiotics Pre-Alcohol is available to guests throughout the re...

VANCOUVER, British Columbia--(BUSINESS WIRE)--As Canada prepares to welcome the world, BC Place Vancouver is getting some flavourful new stadium food. On June 13, the Tostitos® brand launched “Bar TOSTITOS” during the FIFA World Cup 2026™. Bar TOSTITOS will serve a vibrant menu inspired by global flavours and honouring Canadian pride, using Tostitos® tortilla chips as a canvas for culinary innovation. By upgrading traditional stadium nachos, Bar TOSTITOS unites fans over bold flavours, and unfo...

ATLANTA--(BUSINESS WIRE)--Carter’s, Inc. (NYSE: CRI) and the Atlanta Dream today announced a first-of-its-kind, multi-season partnership designed to celebrate modern families, hometown pride and the growing cultural impact of women’s basketball. Through the 2026 and 2027 WNBA seasons, the partnership will create immersive experiences rooted in childhood, sport and community — redefining what it means to be a fan from the very first moments. As two Atlanta-rooted organizations, Carter’s and the...

MINNEAPOLIS--(BUSINESS WIRE)--Winmark Corporation, the nationally recognized franchisor behind Play It Again Sports®, announced today a three-year extension of its strategic partnership with CCM Hockey (Sport Maska Inc.), building on the momentum of their groundbreaking sustainability collaboration first launched in 2023.Since the partnership launched in 2023, Play It Again Sports locations have supported more than 300,000 hockey equipment trade-ins, helping families get more value from their ge...

NEW YORK--(BUSINESS WIRE)--CookUnity, the chef-led meal delivery platform connecting award-winning chefs with eaters across North America, today announced a new partnership with the New York Yankees as the team’s Official Meal Delivery Partner. Together, they are introducing a first-of-its-kind premium dining experience at Yankee Stadium, bringing meals from some of New York City’s most celebrated chefs directly to fans attending games and events. At their core, both CookUnity and the New York...

SEATTLE--(BUSINESS WIRE)--Accenture has entered a multi-year relationship with the Seattle Seahawks, becoming the organization’s first-ever global partner....

BLUEBELL, Pa.--(BUSINESS WIRE)--Slipstream IT, a leading strategic technology partner to the life sciences industry, today announced a Name, Image, and Likeness (NIL) partnership with Miles Russell, the 17-year-old amateur golfer who made history this weekend at the 2026 U.S. Open at Shinnecock Hills. Russell, the top-ranked junior golfer in the American Junior Golf Association and a two-time AJGA Player of the Year, became just the second-youngest player since World War II to make the cut at t...