Sports Licensing News

NEW YORK--(BUSINESS WIRE)--TKO Group Holdings, Inc. (NYSE: TKO) and Polymarket, the world’s largest prediction market, today announced a comprehensive multi-year partnership in which Polymarket will become the Official and Exclusive Prediction Market Partner of UFC and Zuffa Boxing. The agreement establishes UFC and Zuffa Boxing as the first sports organizations to integrate prediction market technology directly into the live fan experience. Polymarket will create a new storytelling metric, vis...

NEW YORK--(BUSINESS WIRE)--The Professional Fighters League (PFL) today announced a partnership with EFX Sports to become the official and exclusive sports supplement brand of the PFL in the U.S. Mirroring the PFL’s dedication to evolving the sport of MMA, EFX Sports is an international sports nutrition company recognized around the world for its quality, innovation, and commitment to drug-free purity in sports supplements. The brand was established in 2005 in Billings, Montana, and now has 150...

DENVER--(BUSINESS WIRE)--Donor Alliance, the federally designated organ procurement organization serving Colorado and Wyoming, today announced the rollout of its "Check the Box" campaign in Colorado. The campaign features prominent local voices including former Denver Broncos player and NFL Super Bowl champion Ryan Harris and local college athletes, encouraging residents to register as organ, eye, and tissue donors. The comprehensive campaign will reach Coloradans through billboards, digital ad...

LOS ANGELES & FRANKFURT, Germany--(BUSINESS WIRE)--Skechers brings more talent to the brand’s roster by signing center Isaiah Hartenstein of Oklahoma City Thunder—winner of the 2025 NBA Finals. The seven-foot German-American powerhouse now plays in SKX NEXUS™—the innovative court shoe designed for speed, stability, and support. Known for his versatility, passing ability, and basketball IQ, Hartenstein will also be seen in the brand’s upcoming marketing campaigns supporting Skechers and Skechers...

PARIS--(BUSINESS WIRE)--The Fédération Internationale de l'Automobile (FIA), the global governing body for motor sport and the federation for mobility organisations worldwide, has today announced a landmark research collaboration with the University of Notre Dame, a leading research university in the United States. Supported by the FIA Foundation, the collaboration will strengthen the global response to online abuse in sport through joint research and innovation. The agreement sets out a framew...

DUBLIN--(BUSINESS WIRE)--The "The Business of La Liga 2025/26" report has been added to ResearchAndMarkets.com's offering. The report takes a deep dive into the soccer league in Spain. The report explores the broadcast rights linked to the competition and its participating teams. Specifically, it looks at the main media and sponsorship rights for the league, as well as the kit supplier, front-of-shirt, and sleeve sponsorship partnerships across all 20 competing teams. The report also looks at t...

SAN FRANCISCO--(BUSINESS WIRE)--Expensify, the easiest way to manage expenses, corporate cards, and travel, today announced a multi-year partnership with the Brooklyn Nets, naming Expensify the team’s official travel and expense management partner. The partnership expands on a long-standing relationship between Expensify and Brooklyn Sports and Entertainment (BSE) — parent company of the Brooklyn Nets, New York Liberty, and Barclays Center. As one of Expensify’s marquee customers and early adop...

VANCOUVER, British Columbia & LONDON--(BUSINESS WIRE)--YouTooz acquires UK collectible maker Microdesigns, adding brick-built display models and expanding into Sports, heritage sites, and physical retail....

TORONTO & NEW YORK--(BUSINESS WIRE)--Corpay, Inc.* (NYSE: CPAY), a global leader in corporate payments and the National Hockey League (NHL®) today announced a multiyear North American partnership, naming Corpay’s Cross-Border business the Official Foreign Exchange (FX) Provider of the NHL. Through this partnership, the NHL will be able to use Corpay Cross-Border’s innovative solutions to help mitigate foreign exchange exposure in their daily operations. The NHL will also benefit from Corpay’s a...

LONDON & NEW YORK--(BUSINESS WIRE)--Genius Sports Limited (NYSE:GENI) (“Genius Sports,” "Genius" or the “Group”), the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, today announced financial results for its fiscal third quarter ended September 30, 2025. “Our growth this quarter reflects our unique ability to combine sports data with audience intelligence to deliver personalized fan experiences at scale,” said Mark Locke, Ge...