Sports Licensing News

MINNEAPOLIS--(BUSINESS WIRE)--Winmark Corporation, the nationally recognized franchisor behind Play It Again Sports®, announced today a three-year extension of its strategic partnership with CCM Hockey (Sport Maska Inc.), building on the momentum of their groundbreaking sustainability collaboration first launched in 2023.Since the partnership launched in 2023, Play It Again Sports locations have supported more than 300,000 hockey equipment trade-ins, helping families get more value from their ge...

NEW YORK--(BUSINESS WIRE)--CookUnity, the chef-led meal delivery platform connecting award-winning chefs with eaters across North America, today announced a new partnership with the New York Yankees as the team’s Official Meal Delivery Partner. Together, they are introducing a first-of-its-kind premium dining experience at Yankee Stadium, bringing meals from some of New York City’s most celebrated chefs directly to fans attending games and events. At their core, both CookUnity and the New York...

SEATTLE--(BUSINESS WIRE)--Accenture has entered a multi-year relationship with the Seattle Seahawks, becoming the organization’s first-ever global partner....

BLUEBELL, Pa.--(BUSINESS WIRE)--Slipstream IT, a leading strategic technology partner to the life sciences industry, today announced a Name, Image, and Likeness (NIL) partnership with Miles Russell, the 17-year-old amateur golfer who made history this weekend at the 2026 U.S. Open at Shinnecock Hills. Russell, the top-ranked junior golfer in the American Junior Golf Association and a two-time AJGA Player of the Year, became just the second-youngest player since World War II to make the cut at t...

SPEEDWAY, Ind.--(BUSINESS WIRE)--Juncos Hollinger Racing (JHR) announced today a new partnership with Paladin EnviroTech, a leading force providing secure, compliant, and sustainable IT disposition and e-recycling solutions. To activate the partnership, Paladin will promote REcapture, its newly formed joint venture with Critical Materials Recycling, Inc. Launched in February 2026, REcapture was formed in response to Executive Order 14017 on America’s Supply Chains. The joint venture is pioneeri...

SAINT PAUL, Minn. & NEW YORK--(BUSINESS WIRE)--The Minnesota Wild today announced a multi-year partnership with SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, making SeatGeek the Official Primary Ticketing Partner of the Minnesota Wild and Grand Casino Arena. Beginning this summer, SeatGeek will power ticketing for all Wild home games and events at Grand Casino Arena in Saint Paul, Minnesota — giving fans one place to discover,...

NEW YORK--(BUSINESS WIRE)--The iLUKA Collective and FIFA have officially launched FIFA House, a first-of-its-kind destination experience opening July 16 – 19 in New York City. Situated in the iconic surroundings of Bryant Park in Manhattan, FIFA House will bring together the global football community to connect, collaborate and celebrate the world’s favorite game. Designed to reflect the scale, prestige and cultural significance of a tournament spanning 16 host cities across Canada, Mexico and...

SAN FRANCISCO--(BUSINESS WIRE)--AviaGames today announced the launch of Soccer Carnival, a limited-time seasonal event for top mobile solitaire game, Solitaire Clash, as part of Avia’s partnership with the Argentine Football Association (AFA), bringing together the excitement of world-class soccer and fast-paced, competitive solitaire gameplay just in time for the FIFA World Cup 2026 celebrations. From June 15 through July 19, 2026, Soccer Carnival invites fans to shuffle up, join a team and co...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: EA), the global leader in interactive entertainment, today announced the launch of EA Advertising, a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games.EA sits at the intersection of entertainment, sports, technology, music, and culture. Across console, mobile, and PC, our games and services reached more than 120 million players1 each month...

LAS VEGAS--(BUSINESS WIRE)--UFC®, the world’s premier mixed martial arts organization, today announced that World Liberty Financial (WLFI), an American financial technology company building products at the intersection of decentralized and traditional finance, will join as an Official Partner of UFC® FREEDOM 250, the historic event taking place on the grounds of the White House in Washington, D.C., this Sunday, June 14. World Liberty Financial will play a key role in UFC® FREEDOM 250 as the Pre...