Sports Licensing News

WASHINGTON--(BUSINESS WIRE)--Nicokick.com, the leading U.S. platform and preferred digital retail partner for zone™ premium nicotine pouches, is revving up its motorsports presence with a new sponsorship of Kyle Busch’s iconic No. 8 car at the upcoming Talladega race on April 27. This marks Nicokick’s first co-branded campaign with zone™ and represents a milestone moment for online retail in the category. The No. 8 car, already well-known for its association with zone™, will debut a refreshed,...

SAN DIEGO--(BUSINESS WIRE)--MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, is taking its sports marketing to new heights by teaming up with the Natural Selection Tour to support its Snow and Surf events in 2025. After all, snowboarders and surfers can fully appreciate the importance of good trim or a clean line. The athletes competing in the Natural Selection Tour are at the pinnacle of their sport – they know precision. Now with MANSCAPED by their side as Official...

SAKHIR, Bahrain--(BUSINESS WIRE)--Barilla and Formula 1(r) announce a new partnership: a multi-year collaboration that brings together two brands rooted in passion, tradition, and the joy of shared experiences. Formula 1 is the ultimate pursuit of competition. The stakes are high, the tension tangible, and the excitement unmatched. But when the race is over, and the roar of the engines fades, something magical happens: Barilla brings everyone to the table. A Shared Legacy of Quality In Formula...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), and professional race car driver Katherine Legge are revving up their partnership to Empower.Legendary.Females. as Legge expands her involvement in stock car racing across the world of NASCAR. Legge is the only woman currently competing in the NASCAR Xfinity Series and the NASCAR Cup Series, and this past March became the first woman since Danica Patrick in 2018 to start a NASCAR Cup Series race. NASCAR...

ENGLEWOOD, Colo.--(BUSINESS WIRE)--Liberty Media Corporation Announces First Quarter Earnings Release and Conference Call...

LOS ANGELES--(BUSINESS WIRE)--Golf legend and two-time Masters champion Bernhard Langer signs on with Skechers and will wear the brand’s golf footwear for his return to Augusta this weekend. The PGA Tour Champions and European Senior Tour pro is set to bring Comfort That Performs® to the course as he competes in the Skechers Blade featuring Skechers Hands Free Slip-ins® technology in a special colorway that celebrates the event. “I’ve been playing golf for a long time and Skechers is the first...

NEW YORK--(BUSINESS WIRE)--Genius Sports Limited (“Genius Sports”) (NYSE:GENI) and EchoPoint Media today announced the renewal of their media partnership to promote the 2025 Indianapolis 500, one of the most iconic events in motorsports. The collaboration will build upon the innovative, data-powered marketing strategies that drove unprecedented sales for the race in 2024. The renewed partnership comes after Genius Sports' campaign for the 2024 Indy 500 was recognized in the Sports category at T...

KINSTON, N.C.--(BUSINESS WIRE)--flyExclusive, Inc. (NYSEAMERICAN: FLYX), a publicly-traded provider of premium private jet charter experiences, today announced that Lucas Glover, a major champion and six-time PGA Tour winner, was named the Company’s first Golf Ambassador. As Golf Ambassador and a member of flyExclusive’s Jet Club, Glover will proudly represent the Company as he competes in the Masters Tournament beginning April 10 at Augusta National Golf Club in Georgia. “We are thrilled to ha...

SAN DIEGO--(BUSINESS WIRE)--MANSCAPED®, the global men’s grooming company, is going full throttle with NASCAR driver Josh Bilicki in a brand-new partnership supporting the Testicular Cancer Society (TCS) and their efforts to raise awareness around the ball-busting disease. Amidst the high-stakes action at the Food City 500 at the historic Bristol Motor Speedway, fans and competitors alike will witness NASCAR Cup Series team Garage 66 with a bold new look as Bilicki’s Ford Mustang Dark Horse bec...

MADRID--(BUSINESS WIRE)--ELITE GOALKEEPER MISA RODRÍGUEZ SIGNS WITH SKECHERS The Star Player is Competing in Skechers Football Boots...