Sports Licensing News

MIAMI--(BUSINESS WIRE)--A new era in fútbol pulses through Miami today as Nu, one of the world’s largest digital financial services platforms with 131 million customers, and Inter Miami CF, the reigning MLS Cup champion, announced a landmark multiyear partnership establishing Nu as a Main Partner of Inter Miami CF. The agreement comes at a pivotal moment for both organizations, as Nu accelerates its international expansion into the United States and Inter Miami CF builds on its position as one...

LOS ANGELES--(BUSINESS WIRE)--37 Partners, a revenue-generating talent and IP venture platform co-founded in 2025 by NBA All-Star and Champion Metta World Peace, today announced the first public launch of Perpetual Celebrity Commerce (PCC), a platform that enables professional talent to deploy officially licensed AI-powered digital likenesses for live commerce and fan engagement across global markets. Starting today, Metta’s licensed digital likeness will go live on Shopee, one of Southeast Asi...

CLEVELAND--(BUSINESS WIRE)--The Nike Circuit, a leading national boys and girls volleyball event operator, has announced AIM Sports Group as its exclusive digital partner, and will continue to feature AIM+ at all Nike Circuit events through the summer of 2027. AIM+ is a first-to-market, fully integrated digital ecosystem designed to revolutionize the youth sports experience for players, coaches, parents, fans, and recruiters – transforming how sports are experienced at the youth level. The part...

VANCOUVER, British Columbia--(BUSINESS WIRE)--lululemon (NASDAQ: LULU) today announced the launch of its first-ever sweat-concealing technology designed for high-sweat activities. The new technology, which will live under lululemon’s ShowZero™ platform, conceals higher volumes of sweat, while ensuring enhanced breathability, moisture management, and an incredibly lightweight feel, to support the most demanding, high-sweat activities. The new ShowZero technology was developed in collaboration wi...

CORAL GABLES, Fla.--(BUSINESS WIRE)--Fresh Del Monte Produce Inc. (NYSE: FDP), one of the world’s leading producers, marketers, and distributors of high-quality fresh and fresh-cut fruit, is serving up a refreshing treat for pro tennis fans as part of its return as the official sponsor of the Miami Open, now in its 41st year. From March 15 through March 29 at the Hard Rock Stadium in Miami Gardens, Fla., attendees of the prestigious tennis tournament can indulge in three one-of-a-kind smoothie...

STOUGHTON, Mass.--(BUSINESS WIRE)--Franklin Sports named official title sponsor of the US Open Pickleball Championships....

AUSTIN, Texas--(BUSINESS WIRE)--BetterUp® announces an expansion of its partnership with the Mercedes-AMG PETRONAS F1 Team....

IRVINE, Calif.--(BUSINESS WIRE)--Veritone and U.S. soccer extend agreement for content licensing solutions that enable broadcasters, brands and productions access to iconic archives...

CAMARILLO, Calif.--(BUSINESS WIRE)--Newton Golf Company (NASDAQ: NWTG), a technology-forward golf equipment innovator applying physics-driven engineering to golf performance, has entered into an exclusive distribution agreement with VC Inc. (VOICE CADDIE), a leading provider of golf rangefinders and GPS devices based in the Republic of Korea, for wholesale and retail distribution in South Korea. “Newton Golf’s science-based shaft engineering, designed to enhance golfer performance, closely alig...

LOS ANGELES--(BUSINESS WIRE)--LA GALAXY AND DELLA PARTNER TO BRING SMART HOME COMFORT SOLUTIONS TO FANS ACROSS SOUTHERN CALIFORNIA...