Basketball News

NEW YORK--(BUSINESS WIRE)--The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner. The agreement marks the return of one of the NBA’s most iconic brand collaborations, reuniting two names that have shared a deep connection to basketball culture for decades. Sprite, the world’s leading lemon-lime soft drink, will serve as the exclusive soft drink partner of th...

SAN JOSE, Calif.--(BUSINESS WIRE)--As nearly 100 million1 Americans get ready to place bets or fill out brackets for college basketball’s biggest tournament, widely considered the most bet-on event in the U.S. sports calendar2, new research from McAfee finds that scams are becoming part of the experience. According to the study, one in three Americans (32%) say they’ve personally experienced a betting or gambling scam and 24% report losing money, with victims losing an average of $547 – showing...

NEW YORK--(BUSINESS WIRE)--Genius Sports (NYSE: GENI) today announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference (“Pac-12”) to power the next generation of authorized and responsible sports betting, integrity, fan engagement and monetization, and performance analysis in college sports. The partnership reinforces Genius Sports’ role as the operating system of modern sport. As part of the agreement, Genius Sports will deploy GeniusIQ, its data and AI plat...

WASHINGTON--(BUSINESS WIRE)--CAVA is gearing up for National Pita Day and at the center of the celebration is Peter Chip, CAVA’s most devoted fan who returns to kick off his birthday month to bring guests together through experiences rooted in flavor, generosity, and Mediterranean hospitality. Peter Chip’s birthday, which doubles as National Pita Day, unfolds all month long, inviting guests to experience: A sweepstakes for the chance to win free pita chips for the year* CAVA’s Flavor Bracket in...

LOS ANGELES--(BUSINESS WIRE)--College Basketball Crown Reveals Full Field and Bracket for Premier Postseason Tournament...

NEW YORK--(BUSINESS WIRE)--As part of its expanded commitment to collegiate sports and timed to the start of March Madness, GEICO – an official partner of the NCAA – today unveiled “Miles That Matter,” a three-part docuseries now streaming on Paramount+, with episodes also airing on the CBS Sports Network. The branded docuseries traces the transitions and journeys behind some of basketball’s biggest stars, showcasing the miles and communities that propelled their success. “Miles That Matter” is...

SAN JOSE, Calif.--(BUSINESS WIRE)--BetterHelp partners with Joakim Noah, Donating Therapy Hours and Delivering a Nationwide Pep Talk...

VALENCIA, Spain--(BUSINESS WIRE)--Project B today announced that Valencia will host a stop on its elite global basketball tour as part of a multi-year partnership with Roig Arena, one of Europe’s most advanced sports and entertainment venues. Scheduled for March 12–22, 2027 Project B will coincide with Las Fallas, the city’s iconic festival that fills Valencia with art, fireworks, and celebration each March. The combination of Valencia’s passionate fans and world-class facilities makes it a nat...

DENVER--(BUSINESS WIRE)--Splash Sports, the leader in skill-based social sports gaming, today announced more than $5 million in total guaranteed contest prizes across its 2026 college basketball tournament slate. The lineup features Nick Wright's $3 Million Survivor Madness World Championship - the largest guaranteed college basketball Survivor contest ever offered on a peer-to-peer platform - alongside the $1 Million VSiN High Stakes contest and KellyInVegas' $250,000 Survivor Madness. "We bui...

NEW YORK--(BUSINESS WIRE)--Blueair named Official Air Care Partner of the New York Knicks, bringing air wellness to the Knicks training center and fans at Madison Square Garden....