Basketball News

PHILADELPHIA--(BUSINESS WIRE)--As the nation gears up for the most thrilling stretch of the men’s and women’s college basketball season, Aramark (NYSE: ARMK) is proud to support its university and venue partners with innovative food and beverage experiences, enhanced hospitality offerings, and athlete-focused nutrition programs that fuel performance on and off the court. This year, Aramark Sports + Entertainment will serve thousands of fans at three arenas hosting preliminary rounds of the NCAA...

NEW YORK--(BUSINESS WIRE)--EverPass Media (“EverPass”), the premier media and technology platform delivering premium live sports content to commercial businesses, today announced new distribution agreements with the YES Network (“YES”) and the Chicago Sports Network (“CHSN”), significantly expanding its Regional Sports Network (“RSN”) footprint and strengthening its commercial streaming infrastructure. Starting today, and ahead of the 2026 MLB season, EverPass customers will be able to stream l...

MINNEAPOLIS--(BUSINESS WIRE)--Today, Great Clips, the Official Hair Salon of March Madness, is celebrating the start of the tournament with a nationwide $12.99 haircut coupon to help fans save time and money on a great haircut. Great Clips also launched an integrated marketing campaign to spotlight the promotion with national television commercials featuring play-by-play announcer Ian Eagle and social content starring top men’s and women’s college basketball players. Great Clips is making colle...

CHARLOTTE, N.C.--(BUSINESS WIRE)--With bracket season tipping off, Krispy Kreme’s® new Bracket Bash Dozen is a buzzer-beater sure to win with your squad. Beginning Thursday, March 19 through Sunday, March 22, Krispy Kreme’s Bracket Bash Dozen will sweeten hoops hysteria for fans hosting parties with friends and family or going head-to-head with colleagues for bragging rights. The Bracket Bash Dozen features: Six Basketball Doughnuts – an unglazed shell doughnut filled with fluffy white Kreme™ f...

NEW YORK--(BUSINESS WIRE)--The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner. The agreement marks the return of one of the NBA’s most iconic brand collaborations, reuniting two names that have shared a deep connection to basketball culture for decades. Sprite, the world’s leading lemon-lime soft drink, will serve as the exclusive soft drink partner of th...

SAN JOSE, Calif.--(BUSINESS WIRE)--As nearly 100 million1 Americans get ready to place bets or fill out brackets for college basketball’s biggest tournament, widely considered the most bet-on event in the U.S. sports calendar2, new research from McAfee finds that scams are becoming part of the experience. According to the study, one in three Americans (32%) say they’ve personally experienced a betting or gambling scam and 24% report losing money, with victims losing an average of $547 – showing...

NEW YORK--(BUSINESS WIRE)--Genius Sports (NYSE: GENI) today announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference (“Pac-12”) to power the next generation of authorized and responsible sports betting, integrity, fan engagement and monetization, and performance analysis in college sports. The partnership reinforces Genius Sports’ role as the operating system of modern sport. As part of the agreement, Genius Sports will deploy GeniusIQ, its data and AI plat...

WASHINGTON--(BUSINESS WIRE)--CAVA is gearing up for National Pita Day and at the center of the celebration is Peter Chip, CAVA’s most devoted fan who returns to kick off his birthday month to bring guests together through experiences rooted in flavor, generosity, and Mediterranean hospitality. Peter Chip’s birthday, which doubles as National Pita Day, unfolds all month long, inviting guests to experience: A sweepstakes for the chance to win free pita chips for the year* CAVA’s Flavor Bracket in...

LOS ANGELES--(BUSINESS WIRE)--College Basketball Crown Reveals Full Field and Bracket for Premier Postseason Tournament...

NEW YORK--(BUSINESS WIRE)--As part of its expanded commitment to collegiate sports and timed to the start of March Madness, GEICO – an official partner of the NCAA – today unveiled “Miles That Matter,” a three-part docuseries now streaming on Paramount+, with episodes also airing on the CBS Sports Network. The branded docuseries traces the transitions and journeys behind some of basketball’s biggest stars, showcasing the miles and communities that propelled their success. “Miles That Matter” is...