NBA Star Damian Lillard’s Move Insoles Partners with the NBATA

New partnership combines Move’s performance insole technology with the

NBATA’s athletic trainers’ expertise to promote foot health, stability and athlete longevity.

LOS ANGELES--(BUSINESS WIRE)--Move Insoles, a specialized performance insole company focused on helping athletes perform at their best while staying active, today announced a new partnership with the National Basketball Athletic Trainers Association (NBATA). The collaboration brings together Move’s arch support technology and the expertise of top NBA athletic trainers to expand education and awareness around foot health, stability and athletic performance.

Co-founded by Portland Trail Blazers star Damian Lillard, Move is backed by investors including NBA legend Chris Paul and Jamal Crawford, along with other professional sports industry leaders who share the company’s core commitment to develop top-tier products to exceed the constant demands of world class performance. Move was developed in response to the need for better designed insoles to give athletes’ superior feel on the court as well as support their rigorous training and athletic competition.

The partnership builds on the growing demand of Move Insoles among the basketball community, including NBA, WNBA, collegiate and high school athletes, many of whom already use Move products. Together the NBATA and Move aim to bring greater attention to the role of foot health and how proper support plays a key role in athletic performance and long term wellness.

“At Move, we believe every athlete’s success starts from the ground up. The right support system can help athletes perform at their very best, remain healthy and compete longer,” said Move Co-CEO Nate Jones. “ We are proud to partner with the NBATA to bring greater awareness to the role of foot health and how proper support is a factor in athletic performance.”

Designed for athletes and active individuals, Move Insoles feature arch support developed with top sports podiatrist Foot Care Xpress and “Proven Comfort” foams developed with footwear materials lab, Insite. The company’s products are designed for a wide range of sports and activities including basketball, volleyball, tennis, golf, running, walking and working out. This new partnership reflects a shared commitment to raising awareness, educating athletes about foot stability and helping athletes create an advantage.

“The athletic trainers at the NBATA are committed to providing exceptional, athlete-centered care that supports the health, performance and well-being of the players we serve. The relationship between footwear and movement are important considerations in an athlete’s overall wellness,” said Stephen Spiro, Chairperson of the NBATA and Senior Director of Player Health/Head Athletic Trainer for the Cleveland Cavaliers. “Our partnership with Move creates an opportunity to expand awareness and education around the role that proper foot support can play in helping athletes train and perform at their best.”

About Move Insoles

Move Insoles is a performance insole company dedicated to helping athletes move better, play their best while staying active. Built on more than a decade of research spanning podiatry, medical science and footwear technology, Move develops products designed to deliver comfort, stability and support. Move Insoles are designed for basketball, volleyball, tennis, golf, running, walking and training. Move products are available nationally at DICK’S Sporting Goods retail stores and also online at move.one.

For more information, visit move.one.

About the National Basketball Athletic Trainers Association

The National Basketball Athletic Trainers Association (NBATA) is a professional organization of highly skilled certified athletic trainers who provide specialized health care and critical support services to athletes and organizations across the National Basketball Association. Its members are committed to advancing exceptional health care, athletic training practices and basketball related sports medicine research to benefit NBA athletes and communities worldwide. The NBATA’s members uphold the athletic training profession’s highest moral and ethical standards.

For more information, visit NBATA.