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SAN JOSE, Calif.--(BUSINESS WIRE)--BetterHelp partners with Joakim Noah, Donating Therapy Hours and Delivering a Nationwide Pep Talk...

VALENCIA, Spain--(BUSINESS WIRE)--Project B today announced that Valencia will host a stop on its elite global basketball tour as part of a multi-year partnership with Roig Arena, one of Europe’s most advanced sports and entertainment venues. Scheduled for March 12–22, 2027 Project B will coincide with Las Fallas, the city’s iconic festival that fills Valencia with art, fireworks, and celebration each March. The combination of Valencia’s passionate fans and world-class facilities makes it a nat...

DENVER--(BUSINESS WIRE)--Splash Sports, the leader in skill-based social sports gaming, today announced more than $5 million in total guaranteed contest prizes across its 2026 college basketball tournament slate. The lineup features Nick Wright's $3 Million Survivor Madness World Championship - the largest guaranteed college basketball Survivor contest ever offered on a peer-to-peer platform - alongside the $1 Million VSiN High Stakes contest and KellyInVegas' $250,000 Survivor Madness. "We bui...

NEW YORK--(BUSINESS WIRE)--Blueair named Official Air Care Partner of the New York Knicks, bringing air wellness to the Knicks training center and fans at Madison Square Garden....

NEW YORK--(BUSINESS WIRE)--Men's Journal Spirits Shop is thrilled to announce a new partnership with NBA icon Stephen Curry and his premium bourbon brand, Gentleman's Cut. His whiskey is now available for purchase on the Men's Journal Spirits Shop website, giving readers access to Curry's signature portfolio of spirits. To celebrate the partnership, Men's Journal also launched a sweepstakes where readers can enter to win Curry autographed basketballs or jerseys. “This is a project that we've be...

BOSTON--(BUSINESS WIRE)--DraftKings Inc. (NASDAQ: DKNG) (“DraftKings” or the “Company”) and ESPN today unveiled details at the MIT Sloan Sports Analytics Conference for account linking between DraftKings’ No. 1-rated Sportsbook and ESPN. Customers will be able to unlock a more personalized and streamlined experience by linking their accounts, along with access to exclusive features such as the new “Bet Your Bracket” offering. Account linking is launching ahead of the March Madness men’s and wom...

SAN FRANCISCO--(BUSINESS WIRE)--Talk2Me Inc., the licensed celebrity digital twin platform, today announced the official launch of the Kelsey Plum Talk2Me Twin – an always-on, AI-powered version of Plum’s voice, mindset, and leadership presence that enables private, one-to-one conversations at global scale. A Two-Time WNBA Champion and Olympic Gold Medalist, Plum becomes the first professional female athlete to debut a verified AI digital twin, partnering with Talk2Me - the AI communications co...

NEW YORK--(BUSINESS WIRE)--Genius Sports (NYSE: GENI) today announced a direct integration between its official Moment Engine and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform. The integration embeds Genius Sports’ verified, real-time sports signals directly into Magnite’s ClearLine platform for curation and activation. Through this integration, official in-game moments can be activated across premium CTV and digital inventory transacted through Magnite. As live...

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--SIXT USA, a subsidiary of Sixt SE – a global leader in premium mobility services – unveiled an exclusive Starting Five vehicle activation in celebration of its sponsorship with the Los Angeles Lakers. Five custom-wrapped Lakers jersey-inspired Toyota Grand Highlanders debuted on February 24, 2026, during the Los Angeles Lakers vs. Orlando Magic home game, bringing an elevated and memorable transportation experience to the Los Angeles community. The Starti...

ATLANTA--(BUSINESS WIRE)--During last night’s game presented by Emory Healthcare, the Atlanta Hawks Foundation, together with the Ressler Gertz Family Foundation, announced a $150,000 donation to the Prostate Cancer Foundation (PCF) reinforcing their shared commitment to increasing awareness of prostate cancer and supporting critical research initiatives. This season, the Atlanta Hawks Foundation pledged a donation of $75,000 to the Prostate Cancer Foundation, a leading organization dedicated t...