Fitness & Nutrition News

LONDON--(BUSINESS WIRE)--Despite ongoing financial concerns and cost-of-living pressures, the FMCG market is expected to grow by 4.6% by the end of 2025, driven largely by price-led value gains, according to data analytics company, Euromonitor International. Price sensitivity continues to shape consumer behaviour, even as inflation eases. Shoppers are seeking greater value through private label products, affordable retailers and loyalty schemes. Citing the latest findings on FMCG insights from...

RICHARDSON, Texas--(BUSINESS WIRE)--AdvoCare International, LLC, a leading health and wellness company, is thrilled to introduce Creatine+, a powerful new addition to its performance nutrition lineup. Formulated for athletes and active individuals, Creatine+ is designed to support muscle strength, recovery, endurance, and hydration—making it an essential tool for anyone serious about training. Each serving delivers 5 grams of unflavored creatine monohydrate, aligning with clinically researched...

SAN FRANCISCO--(BUSINESS WIRE)--Tonal, the pioneer of the world’s smartest strength training system and home to the largest strength dataset in the world, today released its 2025 State of Strength Report, revealing how fitness trends are shifting toward shorter, smarter, and more personalized routines that support long-term health. Drawing on data from 32,000* members and survey responses from 700 participants, the report highlights the most significant shifts in how Americans train, recover, a...

PARK CITY, Utah--(BUSINESS WIRE)--iFIT, a global leader in intelligent fitness, today released the trailer for its bold expansion into television with Trainer Games, a six-episode reality competition series, available on Prime Video in the U.S. starting January 8, 2026 and included with a Prime membership. The series is executive produced by Nick Rigg (The Flip Off, Americans Big Deal, Tiny House Nation), Fred Pichel (Top Chef, Undercover Boss, The Amazing Race) who also serves as showrunner, i...

MINNEAPOLIS--(BUSINESS WIRE)--Dietitian Live, a pioneering healthcare start-up that merges medical nutrition therapy with subconscious rewiring to reverse chronic disease, today announced a healthcare breakthrough showing that the human brain is the primary driver of healing in chronic metabolic disease. Through its patent-pending Quantum Mind Architecture™ program, the company has demonstrated that when subconscious beliefs are rewired from fear to love, the body’s biology naturally realigns w...

SAN MATEO, Calif.--(BUSINESS WIRE)--Baszucki Group and University of Maryland School of Medicine launch ketogenic metabolic therapy training for mental health clinicians....

SAN FRANCISCO--(BUSINESS WIRE)--Hims & Hers Health, Inc. (NYSE: HIMS), the leading health and wellness platform in the United States, is now serving customers in Canada. This entry follows the recent completion of Hims & Hers’ acquisition of Livewell, a trusted Canadian digital health platform offering access to a variety of treatments, with a focus on weight loss. Building on a strong foundation in both the US and Europe, the entry into Canada positions Hims & Hers to lead the next...

SPRINGFIELD, Ill.--(BUSINESS WIRE)--For more than 80 years, Horace Mann has been helping America’s educators and others who serve the community achieve lifelong financial success. Now, Horace Mann is deepening its commitment to educators and school staff by partnering with several national fitness brands. At a time when many educators are setting resolutions to prioritize their health and well-being, this partnership arrives at the perfect moment by offering them the chance to recharge, refocus...

MONTREAL--(BUSINESS WIRE)--Hims & Hers Health, Inc. (NYSE: HIMS), the leading health and wellness platform in the United States, is now serving customers in Canada. This entry follows the recent acquisition of Livewell, a trusted Canadian digital health platform focused on weight loss. Through this expansion, Hims & Hers is well-positioned to usher in the next era of digital health to Canada, bringing its established commitment to providing access to affordable, personalized, and custom...

PHOENIX--(BUSINESS WIRE)--Geviti expands to 47 states, increasing access to biomarker analysis, diagnostic insights, and preventive longevity care....