Search Engine Optimization News

STAMFORD, Conn.--(BUSINESS WIRE)--Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and technology insights company. In this survey, “brands that use GenAI” refers to brands incorporating GenAI in consumer-facing messages, advertising and content. The finding suggests that growing consumer use of GenAI does not automatically translate into comfort with AI-powered brand experiences. A Gart...

LOUISVILLE, Colo.--(BUSINESS WIRE)--A new Alchemer quick-service restaurant (QSR) report reveals customers join loyalty programs for deals not early access or exclusive offers....

NEW YORK--(BUSINESS WIRE)--Infidigit is expanding its U.S. operations to help mid-market and enterprise companies adapt to the emerging landscape of AI-driven discovery....

OTTAWA, Ontario--(BUSINESS WIRE)--Mitel, a global leader in business communications, today announced that TMC, a global, integrated media company, has awarded Mitel CX as a 2025 Enterprise Collaboration Product of the Year Award winner. As organizations work to balance rising customer expectations with operational efficiency, the need to deliver personalized, intuitive, anticipatory, and consistent customer experiences across every interaction has become increasingly critical. Mitel CX addresse...

BOSTON--(BUSINESS WIRE)--Semrush, the leading brand visibility platform, announced a brand transformation, marking its strategic evolution to a unified intelligence engine....

LONDON & TORONTO--(BUSINESS WIRE)--Azoma, the pioneers of Agentic Commerce Optimization, today launched Agentic Merchant Protocol (AMP), the powerful new foundational platform empowering retailers and brands to retain control of their product catalogues. Early adopters include some of the world's most recognisable consumer brands and brand owners, such as Mars, L'Oréal, Unilever, Beiersdorf and Reckitt. Adopting AMP gives early adopters, including major grocery brands, retailers and electronics...

COPENHAGEN, Denmark--(BUSINESS WIRE)--Caliber, a stakeholder intelligence platform that helps organizations build and protect trust, released its annual U.S. Fortune 30 reputation ranking, with Costco, The Home Depot, and UPS named as the most trusted and liked companies in the U.S. In a year defined by rising costs and AI anxiety, these companies outpaced last year’s top-ranked Amazon among the country's largest publicly traded companies. Leading the pack, Costco increased its Trust & Like...

PALO ALTO, Calif.--(BUSINESS WIRE)--Auxia, the Agentic Customer Journey Orchestration Platform built to help marketers curate AI-powered, hyper-personalized customer experiences, today announced it has delivered 100 billion cumulative decisions on behalf of its customers. The milestone reflects a broader market shift: marketing teams at large enterprises are moving beyond generative AI pilots and deploying autonomous systems that directly drive revenue. Auxia’s platform of AI agents now powers...

NEW YORK--(BUSINESS WIRE)--Star Mountain Capital, LLC ("Star Mountain"), a rapidly growing, employee-owned investment firm with approximately $4.5 billion in assets under management ("AUM"), is pleased to announce that Christopher Babcock has joined as Managing Director. Mr. Babcock will leverage approximately 30 years of asset management experience to advance the firm's investor relations efforts and deepen relationships across institutional and wealth channels. Mr. Babcock has built a disting...

MIAMI & SAN FRANCISCO--(BUSINESS WIRE)--Flam, the deep-tech startup pioneering AI-native content, has partnered with Miami-based interactive marketing and PR agency Velocitas as its U.S. Agency of Record. Velocitas will lead Flam’s strategic communications, brand amplification, and media outreach across the U.S., building visibility for the company’s category-defining innovations in AI-native content creation and next-generation brand engagement. Founded in 2002, Velocitas is recognized for its...