Search Engine Optimization News

DALLAS--(BUSINESS WIRE)--Brands are racing to get recommended by AI tools like ChatGPT and Google Gemini. But new research from Idea Grove, a PR and visibility agency for B2B brands, shows that a recommendation alone rarely closes the deal. In the Idea Grove 2026 Study: How Consumers Verify AI-Recommended Brands, just 2% of 1,000 U.S. consumers surveyed by Pollfish say they would purchase from an unfamiliar brand based solely on an AI recommendation, while 98% take additional steps before decid...

SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Highwire launched AcroAI, ​an agentic AI platform that gives marketing and communications leaders strategic insights to drive business impact...

WELLESLEY, Mass.--(BUSINESS WIRE)--Paul M. Wilson and Michael Muldowney, co-hosts of the fourth annual City of Champions Golf Tournament, today announced that their annual event has surpassed $900,000 in cumulative fundraising for prostate cancer research, putting them firmly on the doorstep of the $1 million milestone. This year’s tournament will take place at Wellesley Country Club on Monday, May 11, 2026. Supported by leaders in business and across the community, the tournament benefits orga...

WESTWOOD, Mass.--(BUSINESS WIRE)--Intentsify sees growth via high data demand; announces new audience products, boosting capabilities for B2B marketing, advertising, and sales teams....

SEATTLE--(BUSINESS WIRE)--Parsnipp has announced the launch of the Parsnipp AI Search and GEO (Generative Engine Optimization) platform. Built for marketers at small to large organizations that want to get started with GEO, the Parsnipp platform moves beyond traditional tools, modelling real user and buyer behavior through persona-based agents and simulations. This not only provides a more realistic view of a brand’s AI-driven discoverability, but enables the platform to curate and prioritize G...

MIAMI--(BUSINESS WIRE)--Avenue Z, the AI-first agency known for powering revenue and reputation for high-velocity consumer brands, has been named a Shopify Platinum Partner, becoming one of the only platinum-status agencies in the US with true full-funnel capabilities under one roof: Shopify design and development, performance media, CRO, AEO, lifecycle marketing, social and agentic commerce. The Platinum tier is the highest tier of Shopify’s Service Partner Program, reserved for fewer than one...

LAS VEGAS--(BUSINESS WIRE)--HumanX, the world’s most important AI event, is returning to Las Vegas. Following a landmark second edition at the Moscone Center in San Francisco, HumanX 2027 will take place from March 7–10, 2027, at Mandalay Bay, Las Vegas, NV, marking the event’s most ambitious chapter yet. Building on its impressive growth - from a debut with 3,500 attendees in Las Vegas to a 6,500-strong San Francisco gathering - HumanX 2027 is set to grow once again. The third edition, followi...

MIAMI--(BUSINESS WIRE)--AI Digital, the AI-native consultancy and innovation partner powered by an Open Garden Framework, today announces the relaunch of Elevate....

SAN FRANCISCO--(BUSINESS WIRE)--Northbeam, the leader in marketing attribution, today announced the launch of Northbeam Incrementality, a fully automated solution designed to make incrementality testing faster, more reliable, and accessible to a broader range of advertisers. Incrementality has long been considered a key way to measure the effectiveness of advertising spend. In practice, however, incrementality has been difficult and costly to operationalize; requiring manual setup, and many sta...

NEW YORK--(BUSINESS WIRE)--Conductor, the only end-to-end enterprise AEO platform, today launched the next generation of AI Search Performance, expanded capabilities within Conductor designed to help marketing teams understand how their brand appears across AI-driven search experiences and take action to improve it. As AI becomes a primary layer of digital discovery, brands are increasingly evaluated inside AI-generated answers before a customer ever visits a website. AI Overviews now appear in...