Marketing News

TYSONS, Va.--(BUSINESS WIRE)--Cvent today announced the launch of the Cvent Center for Event Insights™. Working uniquely at the intersection of events, hospitality and technology, the goal of this new leadership initiative is to unlock research, best practices and ideas that move the industry forward. “In the age of AI, technology is rapidly reshaping how people connect, plan, and create unforgettable experiences,” said Amy Lucia, Chief Marketing Officer at Cvent. “We want event, marketing, and...

LEHI, Utah--(BUSINESS WIRE)--Weave (NYSE: WEAV), a leading AI-powered patient communications and payments platform purpose-built for healthcare practices, today announced the live availability of its integration with CareCredit, a leading patient financing solution from Synchrony (NYSE: SYF). The integration gives front-office staff real-time visibility into a patient's financing options directly within Weave — bringing one of healthcare's hardest conversations forward, before the appointment b...

PALO ALTO, Calif.--(BUSINESS WIRE)--Nectar, the agentic growth operating system connecting businesses to consumers, today launched Nectar MCP, which connects a brand's Nectar data to ChatGPT, Claude, Gemini and Copilot. It is built on the Model Context Protocol, the open standard AI assistants use to connect to outside data. AI assistants have become where a lot of marketing work happens. Teams have connected them to their sales numbers and their plans, but the assistants still can't see the cu...

PHILADELPHIA--(BUSINESS WIRE)--Red Thread PR, an independent Philadelphia public relations agency, is named to the 2027 PRNEWS Agency Elite Top 120....

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch, the leading Agentic Marketing Platform, today announced it has acquired Strata, an AI platform that connects marketing tools without code. The acquisition expands Hightouch’s integration capabilities, giving marketing teams’ AI agents more of the data they need to make decisions. Strata was founded in 2024 by Kelsey Mullaney, Julian Mclain and Ilya Brin, who met as early employees at Iterable. With Strata, teams tell an AI agent what data to move and w...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has confirmed a native integration with ClickUp, the world’s first Converged AI Workspace used by sales, marketing, and project teams. The integration allows mutual customers to bring verified ZoomInfo data into ClickUp with immediate effect. ZoomInfo Intelligence Now Available Inside ClickUp The integration runs through a native connector built on Model Context Protocol (MCP), the open standard that lets...

BOULDER, Colo.--(BUSINESS WIRE)--Gloo, a technology platform serving the faith and flourishing ecosystem, today announced the winners of its 2026 Gloo AI Hackathon, awarding $200,000 in cash prizes. A team from Austin Christian University won the $100,000 grand prize for Fosterly, an AI agent that connects young people aging out of Texas foster care to the services and people they need, to help ensure young people do not slip through the cracks. Fosterly team leader Jack Malouff was unable to a...

BOSTON--(BUSINESS WIRE)--Holiday retail sales forecasts are mixed. Americans plan to spend 5.5% less this season, an average of $1,018, according to Simon-Kucher's 8th Annual Holiday Shopping Study, returning back to 2024 levels. As household budgets shrink, any retail revenue growth will likely come from higher prices, rather than more purchases, causing retailers to fight for every hard-earned dollar. "Holiday budgets are being reset, not abandoned," said Shikha Jain, Partner and Head of Cons...

SAN FRANCISCO--(BUSINESS WIRE)--Nextdoor Holdings, Inc. (NYSE: NXDR), the essential neighborhood network, today announced the return of its annual Treat Map for a 14th year. Built around the idea that Halloween is bigger than any one house, this year’s map helps neighbors discover the homes, local events and businesses bringing the holiday to life. In the U.S., the Treat Map is sponsored by Reese’s and features Reese’s Trick-or-Treatiest Street in America, the brand’s nationwide search celebrat...

KANSAS CITY, Mo.--(BUSINESS WIRE)--Bishop-McCann, a global leader in meetings, incentives, and events, has appointed Justin Myers to the newly created role of Vice President, Marketing, Industry and Partner Relations. The appointment brings brand strategy, strategic partnerships, and industry engagement under one leader to advance innovation and strengthen the agency’s resources for meeting and event planners.Myers will lead Bishop-McCann’s marketing and brand strategy, including positioning its...