Marketing News

SAN FRANCISCO--(BUSINESS WIRE)--The Levi’s® brand today launched “Behind Every Original,” a bold new global campaign that celebrates the people who push culture forward — with one cheeky twist. Debuting during the Super Bowl with the anthem film “Backstory,” directed by Kim Gehrig, the Levi’s® brand flips expectations by showcasing both celebrity icons and everyday Originals exclusively from the backside, letting them share their game-changing Levi’s® backstory. Why the backside? Because it's t...

NEW YORK--(BUSINESS WIRE)--De Tomaso Automobili secured unanimous jury verdicts in an action brought by former Chief Executive Officer Ryan Berris. In a 2023 federal action brought in the U.S. District Court of the Southern District of New York, Berris asserted a series of claims against De Tomaso, and its owner, Norman Choi. Berris alleged that he held an equity interest in the company, drove its revival and was forced out as part of an alleged fraudulent scheme. Berris claimed his complaint w...

NASSAU, Bahamas--(BUSINESS WIRE)--Quantfury and Sandwich partner to produce a commercial series promoting responsible and educated participation in financial markets....

RICHMOND, Va. & BOSTON--(BUSINESS WIRE)--Wireside Communications Honored to be Named to Ragan’s 2026 Top Places to Work in Communications Following a Standout Year of Industry Recognition...

SAN FRANCISCO--(BUSINESS WIRE)--The future of work is being rewritten by AI, with professionals accomplishing in minutes what used to take hours. But there's been one persistent breaking point in AI assistants: generic visual outputs and off-brand colors that undermine AI speed with tedious manual cleanup. Today, that friction ends as Canva brings brand intelligence directly into the AI tools where modern day work happens most. Starting now, ChatGPT users can create designs completely tied to t...

NEWTOWN, Pa.--(BUSINESS WIRE)--BankBound, a leading digital marketing agency dedicated exclusively to financial institutions, proudly celebrates its 10-year anniversary. Launched in 2016 as a specialized division of PrintMail Solutions, BankBound immediately leveraged decades of deep banking industry experience from its parent company to build highly targeted, data-driven digital strategies designed for the unique needs of community banks. Since its inception, BankBound has achieved 10 consecut...

COLUMBUS, Ohio--(BUSINESS WIRE)--White Castle brings back Buttermilk Shrimp Nibblers nationwide for a limited time, featuring tender shrimp in a seasoned buttermilk batter....

NEW YORK--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced that Matt Sattel has been appointed to the role of Chief Executive Officer at OpenX. Sattel previously served as President of OpenX, where he oversaw OpenX’s commercial, technology, strategy, operations, and marketing teams. Sattel succeeds John Gentry, who passed away last month. Gentry spent 12 years at OpenX and was known for shaping the company’s long-term visio...

DENVER--(BUSINESS WIRE)--Ibotta, Inc. (NYSE: IBTA), the performance marketing platform for promotions, today released its third annual State of Spend report revealing that while consumers feel less direct impact from inflation, they remain firmly focused on value. At the same time, brand loyalty continues to weaken, signaling a fundamental shift in how consumer packaged goods (CPG) brands acquire and retain their customers. Rather than turning to pre-inflation shopping habits, consumers have so...

NEW YORK--(BUSINESS WIRE)--Stensul today released the 2026 MarTech Outlook, a new proprietary research report indicating that 2026 will be a growth year for marketing technology budgets and a turning point for AI adoption. The findings show organizations increasingly treating AI as a core MarTech investment, alongside efforts to modernize workflows and build internal capability to execute faster. The research also points to an operating-model shift as marketing teams prioritize enablement and r...