Marketing News

SAN FRANCISCO--(BUSINESS WIRE)--WeLike, an AI Marketing Assistant designed for all marketers, has launched Social Listening, an AI-powered market intelligence tool that transforms fragmented real-time online conversations into actionable strategic insights within 30 seconds. Marketing teams today are overwhelmed by fragmented discussions across X, Telegram, communities, and media channels. By the time brands fully understand market reactions and consumer sentiment, the best timing for narrative...

NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading AI and AR beauty and fashion technology provider, proudly announces that it has partnered with the global makeup brand TIRTIR to launch AR-powered virtual makeup try-on features across its official online mall and in its flagship Seongsu store in Seoul. Korean consumers can now virtually test and purchase a wide range of foundation and lip products on TIRTIR's online store. Additionally, visitors to the Seongsu store can use the "FIND MY SHA...

NEW YORK--(BUSINESS WIRE)--New Study Finds Loyalty Data Remains One of Marketing’s Most Underutilized Assets...

ORLANDO, Fla.--(BUSINESS WIRE)--Pop Up Mob designed and produced nine separate brand booth experiences at Ulta Beauty World 2026, the second annual consumer beauty expo held at the Orange County Convention Center on April 16, 2026. Distinct environments were built for Cécred, Supergoop!, OUAI, Tatcha, Not Your Mother's, Pattern, OSEA, Olaplex, and Tree Hut, each tied to a specific product narrative and brand campaign. It marks Pop Up Mob's second consecutive year producing for the event, which...

SAN DIEGO--(BUSINESS WIRE)--Clearpoint Agency wins Gold and Bronze AMA San Diego Sandie Awards for public relations campaigns for Curebound and OptionMetrics....

SAN FRANCISCO--(BUSINESS WIRE)--WRITER, the enterprise AI agent platform trusted by the world’s leading Fortune 500 brands, today released new infrastructure for brand execution at scale. As AI pushes asset creation into more hands across more teams, output is scaling faster than the systems built to keep it brand-compliant. This release solves that challenge by embedding voice, terminology, and style guide enforcement directly into AI workflows, introduces new Connectors to Semrush and Google...

PALO ALTO, Calif.--(BUSINESS WIRE)--Virtana, provider of the deepest and broadest observability platform for hybrid and multi-cloud environments, today announced the appointment of Daniel Raskin as Chief Marketing Officer. Raskin brings more than 25 years of enterprise marketing leadership to Virtana at a time of significant momentum, as Global 2000 enterprises accelerate investment in AI infrastructure and demand observable, accountable operations at scale. “Daniel brings a rare combination of...

IRVING, Texas--(BUSINESS WIRE)--Branded merchandise is evolving from a promotional giveaway into a strategic marketing channel as brands seek more meaningful ways to connect with consumers, employees and stakeholders in an increasingly crowded digital landscape, according to new trend data from Promotional Products Association International (PPAI). The findings show leading brands are shifting their focus from simply generating impressions to creating memorable, high-impact brand experiences th...

NEW YORK--(BUSINESS WIRE)--New York Life announces launch of “The Assist,” a short-form docuseries that looks beyond performance on the field to people who made it possible....

AUSTIN, Texas--(BUSINESS WIRE)--Measured launched MCP capabilities, enabling enterprise marketers to access data insights in real-time within the AI tools they use daily....