Influencer News

Stay current with the latest developments in influencer marketing through our comprehensive press releases. Learn about emerging trends, best practices, and the strategies that successful influencers and brands are using to build strong connections with their audiences.

May 13, 2026 at 10:00 AM

Awin, One of the World’s Largest Affiliate Marketing Networks, Accelerates Multilingual Content Translation 57% with Acclaro and Lokalise

BOSTON--(BUSINESS WIRE)--Acclaro and Lokalise today announced they are accelerating global expansion for Awin Global, one of the world’s largest affiliate marketing networks. Awin is now able to adapt content for multilingual audiences 57% faster — speeding time-to-localization from four weeks to under 12 days. The all-in-one platform for smarter partner marketing, Awin has a robust on-the-ground presence in 17 countries across 4 continents. Its powerful technology combined with its award-winni...
May 12, 2026 at 8:10 AM

Alix Earle, Hilary Duff, Nicole Williams English and Tiffany Haddish Revealed as Sports Illustrated Swimsuit’s 2026 Cover Models

NEW YORK--(BUSINESS WIRE)--Sports Illustrated Swimsuit announces its 2026 issue, celebrating over 30 of the most dynamic women in culture, sport and entertainment....
May 12, 2026 at 8:00 AM

Blackhawk Network (BHN) Brings Digital Gift Cards to TikTok Shop, Opening New Path for Brands to Reach Shoppers

PLEASANTON, Calif.--(BUSINESS WIRE)--BHN introduces a new in-app digital gift card experience within TikTok Shop....
May 8, 2026 at 2:16 PM

Mother Ventures Closes $10 Million Debut Fund to Back Companies Serving the $2.4 Trillion Mom Market

NEW YORK--(BUSINESS WIRE)--Mother Ventures today announced the close of Fund I, a $10 million early-stage venture capital fund investing in companies where the mother is the primary consumer — a market representing 85% of U.S. household spending and more than $2.4 trillion in annual purchasing power. "Moms are the beating heart of the U.S. economy," said Allison Stern, Founder and General Partner of Mother Ventures. "They make the lion's share of household purchases and evangelize the products...
May 6, 2026 at 9:04 AM

Deodorant for Stress Sweat: Secret Deodorant Partners with Intern Queen and Creator Corporate Natalie to Help Early-Career Professionals Stay Fresh and Dry

CINCINNATI--(BUSINESS WIRE)--Secret, the #1 Clinical Antiperspirant Brand* has teamed up with Intern Queen, the leading Gen-Z and campus marketing platform, and Corporate Natalie, content creator and entrepreneur, to provide young women with the tools – and the confidence – to navigate the often sweat-inducing, "unwritten rules" of the corporate world. The transition from college into corporate life can be stressful. When faced with the pressure of a first performance review or an "always-on" h...
May 6, 2026 at 6:00 AM

Adobe’s New Productivity Agent Redefines How People Understand, Create and Share Information

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) – the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms – unveiled Adobe's productivity agent, which brings decades of Acrobat document intelligence into a single agentic interface to transform how people understand, create and share information. The agent orchestrates tools and models to generate images, text and rich content like presentations, podcasts and soc...
May 5, 2026 at 9:04 AM

Olay Redefines Skin Longevity With “Skinsurance” Spotlighting the Super Collection as a Long-Term Investment to Future-Proof Your Glow

CINCINNATI--(BUSINESS WIRE)--Today, OLAY introduces Skinsurance, a new campaign inspired by the clinically backed OLAY Super Collection, positioning skin and bodycare as a long-term investment rather than just a quick fix to future-proof your glow. While we insure our cars and homes, we often "under-cover" our skin - the asset we wear every day. The campaign uses the metaphor of an insurance policy to encourage users to protect their skin against future damage such as aging, dullness, or rough...
Apr 30, 2026 at 11:15 AM

Industry-First CreativeX × CreatorIQ Integration Unifies Creator and Paid Media Ecosystems

LOS ANGELES & LONDON & VEVEY, Switzerland--(BUSINESS WIRE)--CreativeX, the system of control for creative, content, and media, and CreatorIQ, the global operating system for creator-led growth, today announced an industry-first integration — developed in collaboration with Nestlé — to unify creator marketing and paid media workflows under one system. The integration marks a new chapter in how global brands can treat creator content: not as a separate channel to manage, but as a core input into...
Apr 28, 2026 at 9:00 AM

RAD Amplify Expands Collaboration with World’s Largest Holding Company for Third Year, Accelerating AI-Powered Creator Strategy with Ketchum

LOS ANGELES--(BUSINESS WIRE)--RAD Amplify, a RAD Intel company, today announced an expanded collaboration across the Omnicom network for the third consecutive year, underscoring growing demand for AI-powered, audience-first creator strategy. The continued work reflects growing demand from brands and agencies for creator strategy informed by real audience behavior, not static assumptions. Most recently, that work has included collaboration with Ketchum, where RAD Amplify helps bring audience int...
Apr 28, 2026 at 9:00 AM

Minted Achieves Double-Digit Year-Over-Year Growth and Doubles Profitability, Poised to Surpass $300M in Revenue

SAN FRANCISCO--(BUSINESS WIRE)--Minted, the leading consumer tech platform known for premium stationery, art, and home decor, today announced it achieved double-digit year-over-year growth, doubled profitability in 2025, and is poised to surpass $300 million in revenue in 2026. These financial milestones come at a time when marketing economics are becoming increasingly challenging for consumer companies. Minted is bucking this trend by moving even more premium, leaning into a K-shaped market dy...
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