Influencer News

Stay current with the latest developments in influencer marketing through our comprehensive press releases. Learn about emerging trends, best practices, and the strategies that successful influencers and brands are using to build strong connections with their audiences.

Jan 15, 2026 at 12:30 PM

Gravity Doesn’t Stand A Chance

LONDON--(BUSINESS WIRE)--GRAVITY DOESN’T STAND A CHANCE - RIMMEL LONDON & RED BULL DELIVER GRAVITY DEFYING LASHES & THRILLING BEAM ROUTINE STUNT...
Jan 15, 2026 at 12:01 AM

Yes, JCPenney Expands Its Home Offerings with Two New Collections

PLANO, Texas--(BUSINESS WIRE)--JCPenney enters 2026 with a clear point of view: design-led style, trusted quality and remarkable value for America’s diverse working families....
Jan 13, 2026 at 11:00 AM

500 Global and Creators HQ Support Creators and Founders Building Startups Collectively Valued at US$130M+

DUBAI, United Arab Emirates--(BUSINESS WIRE)--500 Global, one of the world’s most active Silicon Valley-based venture capital firms1, and Creators HQ, the first content creator hub in the UAE and the Middle East enabling the creator ecosystem globally, announced the Creators Ventures Accelerator program is building and supporting creator-led startups collectively valued at over US$130 million.2 The Creators Ventures Accelerator received over 1,100 applications from content creators and technolo...
Jan 12, 2026 at 11:00 PM

The Blind Sailor Takes the Stage at WEF: "HIRO’s CHOICE" Project to Set Sail

FUJISAWA, Japan--(BUSINESS WIRE)--“Blind Sailor Single-Handed Pacific Crossing Project 2027” is a world-first initiative in which Mitsuhiro Iwamoto, a completely blind Japanese yachtsman (blind sailor) based in San Diego, will attempt a solo, non-stop trans-Pacific crossing in the spring of 2027. Sailing a 28-foot yacht single-handedly, he aims to cross the Pacific Ocean from San Diego on the U.S. West Coast to Amakusa, Kumamoto Prefecture, Japan, without making port. Iwamoto will speak about t...
Jan 6, 2026 at 12:01 PM

PMG Expands Influencer Marketing Capabilities with Acquisition of London and New York-based Digital Voices

DALLAS & NEW YORK & LONDON--(BUSINESS WIRE)--PMG, the global independent marketing services and technology company, today announced the acquisition of London and New York-based Digital Voices, a leading influencer marketing agency known for blending data, creativity, and technology to deliver campaigns that drive measurable business outcomes. With the Influencer Marketing industry expected to increase 10x in the next 8 years, this acquisition marks a continued investment in delivering customer-...
Dec 30, 2025 at 9:00 AM

Adore Me Unveils Its 2026 Valentine’s Day Collection Featuring Bobbi Althoff

NEW YORK--(BUSINESS WIRE)--Adore Me, the innovative lingerie and apparel brand known for accessible price points and wide ranges of styles, today announces the launch of its 2026 Valentine’s Day Collection, fronted by viral creator and podcast host Bobbi Althoff. This year’s theme, “Leave Your Mark with Kisses,” reflects Adore Me’s fun and lighthearted approach to the holiday. The line introduces a full assortment of bras, lingerie, sleepwear, and panties that cover every moment of the season,...
Dec 23, 2025 at 9:06 AM

Liven Challenges Toxic Cheerfulness This Holiday Season, Calling Attention to Emotional Overload

LAS VEGAS--(BUSINESS WIRE)--The holiday season is often framed as a time of joy and celebration. Yet for many, it brings emotional overload, increased pressure, and the expectation to appear cheerful. This winter, Liven, the company behind a self-discovery app, is challenging the cultural norm of toxic cheerfulness by encouraging honest conversations about stress, expectations, and the importance of self-reflection through its campaign. “The holidays often trigger accumulated emotions we’ve lea...
Dec 22, 2025 at 12:59 PM

Experian and Influencer Jimmy Darts Bring Financial Empowerment and Holiday Cheer to Consumers

COSTA MESA, Calif.--(BUSINESS WIRE)--Experian® and Jimmy Darts teamed up to give consumers a meaningful boost this holiday season....
Dec 18, 2025 at 10:00 AM

True Religion Launches “New Year, New True” Campaign Featuring Media Personality and Entrepreneur Chelley Bissainthe and Artist/Rapper Kalan.FrFr

LOS ANGELES--(BUSINESS WIRE)--True Religion announced the launch of New Year, New True, starring media personality and entrepreneur Chelley Bissainthe and artist/rapper Kalan.FrFr....
Dec 18, 2025 at 9:00 AM

Experian’s New “BFF” Ad Campaign Featuring Pro Football Stars Fred Warner and Puka Nacua Highlights the Power of Friendship - On and Off the Field

COSTA MESA, Calif.--(BUSINESS WIRE)--Experian celebrates friendship, football, and financial wellness with San Francisco Linebacker Fred Warner and Los Angeles Wide Receiver Puka Nacua....
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