Influencer News

NEW YORK & PARIS--(BUSINESS WIRE)--AI is gaining real influence over what consumers buy, but that influence can unravel fast if the brand’s website doesn’t back it up. New research from Contentsquare finds that when an AI recommendation leads to a disappointing website experience, only 3% of consumers would complete the purchase anyway. The other 97% would reconsider their next move: 57% would keep researching, 23% would switch brands and 16% would abandon the purchase entirely. That risk matte...

NEW YORK--(BUSINESS WIRE)--RAD Amplify, a RAD Intel portfolio company specializing in predictive marketing intelligence built for the creator economy, today announced the appointment of Danny Lee as Sales Director. Lee will help scale the company's business by expanding strategic brand partnerships and helping brands turn marketing intelligence into higher-performing creator campaigns. Lee joins RAD Amplify with more than a decade of experience across creator partnerships, influencer marketing...

LOS ANGELES--(BUSINESS WIRE)--The Television Academy today announced its official roster of Corporate Partners for the 78th Emmy® Awards season, revealing a masterclass in experiential marketing. Far beyond standard logo placement, an elite lineup of global brands — including Decoy Wines, FIJI Water, Franciacorta, Ketel One Family Made Vodka, LG, PEOPLE, Raising Cane’s, The Ritz-Carlton and United Airlines — are deploying deeply immersive activations designed to directly influence television’s...

DALLAS--(BUSINESS WIRE)--LTK, the pioneer of Creator Commerce™, today announced the 2026 LTK Awards, recognizing 50 creators redefining influence and 50 brands defining the future of creator marketing. The LTK Awards celebrate the creators influencing what audiences want, love, save, shop and talk about next, along with the brands creating the products, campaigns, partnerships and moments capturing consumer attention today. The 2026 LTK Awards draw on a depth of creator commerce intelligence un...

SAN FRANCISCO--(BUSINESS WIRE)--Reddit, Inc. (NYSE: RDDT) today announced that Steve Huffman, Founder & CEO, will host a fireside chat at the Goldman Sachs 2026 Communacopia + Technology Conference on September 8, 2026 at 10:50 a.m. Pacific Time / 1:50 p.m. Eastern Time. A live audio webcast of the session will be available at Reddit’s Investor Relations website at https://investor.redditinc.com and investor relations subreddit r/RDDT at https://www.reddit.com/r/RDDT/ About Reddit, Inc. Red...

SEATTLE--(BUSINESS WIRE)--Amazon Ads announces First Day Ready, a multi-phase brand partnership campaign developed by Brand Innovation Lab, the creative arm of Amazon Ads, that connects brands to Gen Z students heading to college.The campaign brings together brand sponsors — Gatorade, Michael Kors, SharkNinja — each paired with an influencer ambassador across shoppable video, custom brand experiences, creator content, and a campus block party culminating in a concert presented by Amazon Music."B...

NEW YORK--(BUSINESS WIRE)--Fountain 0 announced that Sunny Hostin, co-anchor of the acclaimed daily talk show The View, would become the first major personality to agree to develop and produce one or more films, and license her image and likeness for purposes of those films to the leading AI film and TV studio. Fountain 0, which produced the first full length, live action film to be accepted at a major film festival, when it premiered at The Tribeca Film Festival last month, has also announced...

DALLAS--(BUSINESS WIRE)--LTK, the pioneer of Creator Commerce™, today introduced a new agentic experience for the AI-native LTK Brand Platform that changes how marketers build and scale creator campaigns. Through a conversational interface, brands can describe what they want to accomplish and LTK intelligence helps plan campaigns, identify the right creators, launch and optimize programs and determine what to do next. The experience is also always working proactively in the background, continuo...

BURBANK, Calif.--(BUSINESS WIRE)--Today marks the launch of Reyna, the first-ever creator-led multi-media platform curated by Latinas, for Latinas. Designed for a digital-first generation, Reyna integrates a dynamic mobile app experience, digital streaming at somosreyna.com, and an on-air flagship radio presence on Reyna 103.1 FM (KDLD) in Los Angeles—the nation's premier Hispanic market home to 4.9 million Latinas. To celebrate this milestone, Reyna will host its official Launch Party today, W...

SAN FRANCISCO--(BUSINESS WIRE)--Reddit, Inc. (NYSE: RDDT) will join the S&P 500 index, effective prior to market open on Tuesday, August 18th. Its addition to the S&P 500 underscores Reddit’s value, sustained performance as a public company, and its 1-of-1 financial model, highlighted by a rare combination of growth and best-in-class profit and cash flow margins. “We’re proud to be added to the S&P 500, recognizing the growth, momentum, and consistency we’ve established as a public...