Influencer News

AUSTIN, Texas--(BUSINESS WIRE)--SolComms, an award-winning and high-energy public relations agency for startups and scale-ups across healthcare, consumer, and technology, today unveiled The State of Brand 2026: The Ultimate Guide to Attaining Cultural Relevance and Winning Consumers. The trend report is co-authored by SolComms Chief Executive Officer and founder, Bruno Solari, Vice President of Consumer, Kylee Kaetzel, Allison Ellsworth, Co-Founder of Poppi, and Kim Chappell, Chief Brand Office...

NEW YORK--(BUSINESS WIRE)--The book provides financial advisors with an actionable, step-by-step roadmap for consistent, predictable growth....

DALLAS--(BUSINESS WIRE)--Announces a program to help small businesses capitalize on the global soccer matches coming to Dallas in June and July....

SEOUL, Korea--(BUSINESS WIRE)--BLACKYAK, a premium high-performance outdoor brand, launches its global campaign “THIS IS HIMALAYAN” to highlight its Himalayan Original spirit....

LOS ANGELES--(BUSINESS WIRE)--37 Partners, a revenue-generating talent and IP venture platform co-founded in 2025 by NBA All-Star and Champion Metta World Peace, today announced the first public launch of Perpetual Celebrity Commerce (PCC), a platform that enables professional talent to deploy officially licensed AI-powered digital likenesses for live commerce and fan engagement across global markets. Starting today, Metta’s licensed digital likeness will go live on Shopee, one of Southeast Asi...

COSTA MESA, Calif.--(BUSINESS WIRE)--For the second consecutive year, a four-student team from Fisk University took the top prize in the 2026 #IYKYK Pitch Competition (If You Know, You Know) for their idea to amplify Experian’s Big Financial Friend campaign, sponsored by Experian and HomeFree-USA. Nicknamed Team F2, Hannah Daniel, Habeebah Dawodu, Remi Adeshina, and Kanchan Thapa earned a $40,000 prize for their presentation, “FinCheck.” A social-first campaign inspired by the viral “fit check”...

WASHINGTON--(BUSINESS WIRE)--New Clutch research finds that 71% of consumers have encountered a scam or attempted scam while shopping online, underscoring how common deceptive tactics have become in digital commerce. Nearly all consumers (92%) say they are concerned about the influence online scams have on their purchasing decisions, signaling a widespread shift toward more cautious buying behavior. Most Consumers Have Been Scammed, Many Recently More than half of consumers (56%) say they have...

DALLAS--(BUSINESS WIRE)--LTK, the company that turned influence into a global economy, today announced the launch of LTK AI: a chatbot built directly into the LTK consumer app for personalized discovery, powered by real creator content and trusted recommendations. LTK AI adds a conversational layer to the LTK experience designed to help users discover what to wear, style, pack, gift, or try next based on real-world context and creator guidance. It delivers authentic and personalized recommendat...

NEW YORK--(BUSINESS WIRE)--PRWeek has named Brandon Stanton, the creator of online storytelling project Humans of New York, as its 2026 Communicator of the Year. The writer and photographer will be honored at the biggest event in the PR and communications industry, the PRWeek Awards, in New York City on March 12. Since 2010, Stanton has redefined digital engagement by transitioning from street photography to impromptu and profound long-form interviews with his subjects. With over 29 million fol...

NEW YORK--(BUSINESS WIRE)--Kings League, the next-generation soccer competition created by FC Barcelona legend and entrepreneur Gerard Piqué, has announced the appointment of David Muoser as Managing Director, US. The appointment is a foundational move for Kings League as the world-leading creator-led sports ecosystem moves towards its official US launch later this year. Djamel Agaoua, CEO of Kings League, said: “David has been brilliantly leading our preparation for launch in the US and we are...