Advertising News

NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading AI and AR beauty and fashion technology provider, proudly announces that it has partnered with the global makeup brand TIRTIR to launch AR-powered virtual makeup try-on features across its official online mall and in its flagship Seongsu store in Seoul. Korean consumers can now virtually test and purchase a wide range of foundation and lip products on TIRTIR's online store. Additionally, visitors to the Seongsu store can use the "FIND MY SHA...

NEW YORK--(BUSINESS WIRE)--New Study Finds Loyalty Data Remains One of Marketing’s Most Underutilized Assets...

ORLANDO, Fla.--(BUSINESS WIRE)--Pop Up Mob designed and produced nine separate brand booth experiences at Ulta Beauty World 2026, the second annual consumer beauty expo held at the Orange County Convention Center on April 16, 2026. Distinct environments were built for Cécred, Supergoop!, OUAI, Tatcha, Not Your Mother's, Pattern, OSEA, Olaplex, and Tree Hut, each tied to a specific product narrative and brand campaign. It marks Pop Up Mob's second consecutive year producing for the event, which...

SAN DIEGO--(BUSINESS WIRE)--Clearpoint Agency wins Gold and Bronze AMA San Diego Sandie Awards for public relations campaigns for Curebound and OptionMetrics....

IRVING, Texas--(BUSINESS WIRE)--Branded merchandise is evolving from a promotional giveaway into a strategic marketing channel as brands seek more meaningful ways to connect with consumers, employees and stakeholders in an increasingly crowded digital landscape, according to new trend data from Promotional Products Association International (PPAI). The findings show leading brands are shifting their focus from simply generating impressions to creating memorable, high-impact brand experiences th...

NEW YORK--(BUSINESS WIRE)--New York Life announces launch of “The Assist,” a short-form docuseries that looks beyond performance on the field to people who made it possible....

AUSTIN, Texas--(BUSINESS WIRE)--Measured launched MCP capabilities, enabling enterprise marketers to access data insights in real-time within the AI tools they use daily....

NEW YORK--(BUSINESS WIRE)--Knbeauty, a global beauty enterprise, highlights how brand creator Oke drives K-Beauty innovation and sets new GTM standards in the U.S. market...

BOSTON--(BUSINESS WIRE)--Acclaro, a leading provider of content intelligence solutions that helps brands communicate with purpose, precision and global impact, today announced the launch of Acclaro Multimedia Orchestration, a purpose-built, AI-powered solution set to transform how organizations localize and distribute multimedia content. The multimedia localization market is projected to nearly double by 2035, growing from approximately $4 billion to nearly $7.5 billion, with industries includi...

WINTER PARK, Fla.--(BUSINESS WIRE)--Statusphere’s "State of Micro-Influencer Marketing" report found enterprise brands more than doubled SEO-focused creator campaigns in 2025....