Advertising News

ORLANDO, Fla.--(BUSINESS WIRE)--FreeCast, Inc. (NASDAQ: CAST), a provider of streaming television technologies and platform-as-a-service (PaaS) solutions, today highlighted the strategic vision behind its proprietary Zer0Gap™ Advertising platform, an AI-driven advertising ecosystem designed to help advertisers improve audience targeting by leveraging richer consumer intelligence before campaign delivery. The announcement comes amid increasing industry scrutiny of streaming ad performance. The b...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Seismic, the global leader in sales enablement, scaled AI-assisted outbound prospecting across its go-to-market team on ZoomInfo, and in its own user surveys attributed 39% of active pipeline to opportunities identified or influenced by signals from ZoomInfo, according to the company. Seismic runs a well-developed outbound model, where business development representatives and outside sal...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, today released its performance ranking of the entire FIFA World Cup 2026™ — from the tournament's opening match to the final. EDO’s World Cup TV outcomes ranker showcases brands like Kalshi, Oura Ring, and AT&T in the lead with the most engaging spots of the tournament. EDO scored every national World Cup ad, across English and Spanish language airings, based on how effective each spot was at driving the investment-grade signals most p...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that The Busch School of Business at The Catholic University of America built ZoomInfo into its Sales Practicum course, and 72.5% of the prospects its students generated were judged outreach-worthy by corporate partners, up from 58% the previous semester without it, according to the school. Founded in 2013, the Busch School runs a sales program built to prepare students to compete virtuously...

NEW YORK--(BUSINESS WIRE)--Avenue Z, a leading digital marketing and PR agency specializing in AI visibility and Answer Engine Optimization (AEO), today released its 2026 AI Visibility Index (AIVx) Beauty Report, analyzing AI visibility, rank, and citation trends across 60 brands and 565 AI citations derived from ChatGPT responses. A small cluster of brands is separating from the field. La Roche-Posay ranks first with a Z-Score of 86.8, appearing in 16.0% of all prompts analyzed and commanding...

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced new research developed in collaboration with the Marketing + Media Alliance (MMA), examining the impact of incomplete and inconsistently linked marketing measurement. Critically, The Missing Piece: Improving Confidence in Marketing Measurement report finds that even small amounts of non-random missing data or low identity precision may lead marketers to make flawed budget decisions, and over...

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--Perion Network Ltd. (NASDAQ & TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced today it plans to release its financial results for the second quarter 2026 prior to the opening of the financial markets on Monday, August 10, 2026. Tal Jacobson, CEO, and Elad Tzubery, CFO, will host a conference call to discuss the results on that day at 8:30 a.m. ET...

MINNEAPOLIS--(BUSINESS WIRE)--TV agency Marketing Architects shares how its DSP, Annika, tackles Connected TV's most persistent challenges nearly three years after launch....

LONDON & NEW YORK--(BUSINESS WIRE)--Every brand wants cultural relevance. Very few can prove the commercial impact. Now the data exists. CultureLab, the cultural intelligence company that sits within communications and entertainment group Common Interest, today publishes new research in partnership with renowned strategist, analyst, and author of The Mediator, Doug Shapiro, establishing an empirical link between a brand's cultural relevance and its financial value. The research found that cultu...

LOS ANGELES--(BUSINESS WIRE)--Faraday Future Intelligent Electric Inc. (Nasdaq: FFAI) (“Faraday Future,” “FF,” or the “Company”), a U.S.-based Physical AI ecosystem company, today announced a partnership with the Argentine Football Association (“AFA”), under which FF will become an Official Regional Sponsor of the Argentina National Team in North America in the field of robotics and related robotics technology.The collaboration brings together two forces defined by continuous evolution and the p...