Advertising News

NEW YORK--(BUSINESS WIRE)--Hootology, a market research platform merging trusted research principles with modern technology, has seen significant growth since the July launch of HOOQZ, the AI-powered platform for hosting dynamic discussions in simulated environments to gain qualitative, human insights at a quantitative scale. The company has brought senior brand, marketing, and research industry leaders to its team, all of whom were attracted by the innovative approach and strength of HOOQZ as...

SAN FRANCISCO--(BUSINESS WIRE)--Pinterest, Inc. (NYSE: PINS) will release financial results for the fourth quarter and full year 2025 on Thursday, February 12th, 2026 after market close. The company will host its quarterly conference call to discuss these results at 1:30 p.m. PT (4:30 p.m. ET) on the same day. A live webcast of the conference call and related earnings release materials can be accessed on Pinterest’s Investor Relations website at investor.pinterest.com. A replay of the webcast w...

SEOUL, South Korea--(BUSINESS WIRE)--GMO-Z.com TECH KR, AB180, Playio, and SmileShark to co-host "2026 New Year Beer Buff" on Jan. 22 in Gangnam, Seoul for game industry professionals....

NIWOT, Colo.--(BUSINESS WIRE)--Wiland launches MarketSignals Custom Personas—a custom, spend-based segmentation solution to help marketers find, keep, and grow their best customers....

NEW YORK--(BUSINESS WIRE)--TVB analysis of Nielsen data shows broadcast television continues delivering significantly larger NFL audiences versus streaming....

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement and social media marketing platform, today announced a strategic partnership with Reddit, home to the internet’s most authentic, human conversations. This collaboration integrates Reddit’s Enterprise API directly into the Emplifi ecosystem, positioning Reddit not just as a listening source, but as a key analytical signal for Emplifi Fuel—the platform’s intelligent execution engine. By analyzing high-intent community signals withi...

MCLEAN, Va.--(BUSINESS WIRE)--The Media Trust will provide real-time threat detection and mitigation to protect Microsoft’s properties from malware, redirects, and malicious ads....

NEW YORK--(BUSINESS WIRE)--Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), has been named a winner in the Innovation Products Category of the 2026 BIG Innovation Awards, a global recognition program honoring companies, products, and leaders who are transforming industries through applied innovation, intelligent platforms, and measurable real-world impact. Sprinklr was recognized as an innovator in AI, specifically for Sprinklr’s...

DEL MAR, Calif.--(BUSINESS WIRE)--VaultBio announced today that Raffi Siyahian has joined its leadership team as President, Agency Services and Audience Activation, following his leadership tenure at ScoutLife, prior to its 2023 merger with ConcentricLife. Raffi brings more than two decades of experience building, scaling, and operating agency organizations serving pharmaceutical, biotech, and medical device companies. At ScoutLife, he held senior leadership roles during a period of significant...

SEATTLE--(BUSINESS WIRE)--Amperity, the leading AI-powered Customer Data Cloud, today announced Audience Monetization, a new solution that helps brands unlock high-margin revenue from first-party customer data. The launch reflects a broader market shift, as privacy changes and signal loss heighten demand from advertisers for high-quality, permissioned audiences, giving brands a new opportunity to monetize their first-party customer data through second-party partnerships. As brands look to gener...