Advertising News

NEW YORK--(BUSINESS WIRE)--Please replace the release of release dated January 16, 2026 with the following corrected version due to multiple revisions. The updated release reads: HOOTOLOGY’S VISION TO TURN QUALITATIVE INSIGHTS INTO QUANTITATIVE POWER MARKS SIGNIFICANT MILESTONES WITH NEW HIRES, CLIENT WINS, AND PRODUCT ADVANCEMENTS Hootology, a market research platform merging trusted research principles with modern technology, has seen significant growth since the July launch of HOOQZ, the AI-...

NEW YORK--(BUSINESS WIRE)--GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, today announced the appointment of Ben Rogers as President, Client Services. Bringing over 25 years of experience in insights, brand, and marketing strategy, Rogers will play a key role in advancing GBK’s ability to deliver data-driven insights and strategic guidance to its global client base. “Ben brings a rare combination of commercial acumen and insights experience, deep rel...

BOSTON--(BUSINESS WIRE)--LaVoie Strategic Communications Group, Inc., dba LaVoieHealthScience (LHS) today announced the promotion of Lisa DeScenza as President....

ATLANTA--(BUSINESS WIRE)--William Mills Agency, the nation’s leading financial services and fintech public relations firm, has been selected by Casca, the first AI-native loan origination platform, to strengthen its brand awareness as the company advances business lending through responsible AI. Casca is redefining small business lending for community institutions with the first AI-native loan origination system. With the majority of small and medium-sized businesses struggling to secure afford...

NEW YORK--(BUSINESS WIRE)--Video platform Animoto today released its 2026 State of Video Report, which found that both consumers and marketers are navigating the evolving relationship between authentic storytelling and the rapid acceleration of AI, and that getting it wrong can have lasting consequences. Animoto surveyed U.S. consumers and marketers at companies that have created at least one video in the past three months, for a combined audience of over 450 participants. Follow-up qualitative...

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida, significantly strengthening the network’s footprint in one of the nation’s fastest-growing and most dynamic Hispanic markets. The station will officially launch as EstrellaTV on March 24, 2026. For the past 17 years, Hearst Television’s WKCF 18.3 has served as a valued and trusted affiliate partner for EstrellaTV in Orlando. Throughout that time, H...

SAN DIEGO--(BUSINESS WIRE)--Power Digital, a leading tech-enabled growth marketing firm, today announced the acquisition of Cardinal Digital Marketing, a healthcare-focused performance marketing agency. The acquisition establishes Power Digital’s dedicated healthcare division, purpose-built to serve healthcare organizations with specialized expertise supported by enterprise-scale intelligence. That focus is intentional. Healthcare marketing demands a fundamentally different approach, where regu...

MINNEAPOLIS--(BUSINESS WIRE)--Padilla Engage to Change™ is a new offering to strengthen change resilience and employee engagement for brands and organizations....

LONDON--(BUSINESS WIRE)--Latin America is emerging as one of the fastest-growing media markets globally, with revenues forecast to reach $65 billion in 2026, representing a 10.7% year-on-year growth, according to new Omdia data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, during Content Americas. This growth significantly outpaces the US, which is expected to grow by 6.9% to $453 billion over the same period. LATAM’s expansion is being driven by the rapid adoption...

NEW YORK--(BUSINESS WIRE)--Centric Brands LLC (“Centric Brands”), a leading fashion and lifestyle company with a portfolio of iconic brands, today announced a joint venture with Palm Tree Crew, the global entertainment, hospitality, and lifestyle collective founded by Kygo (Kyrre Gørvell-Dahll) and Myles Shear. The partnership brings together Centric Brands’ global scale, design, manufacturing, retail, and distribution expertise with Palm Tree Crew’s culture-forward, experience-led platform to...