Benson Integrated Marketing Solutions Launches SureStep, a Centralized Safety Footwear Program for Multifamily Operations

ALPHARETTA, Ga.--(BUSINESS WIRE)--Benson Integrated Marketing Solutions today announced the launch of SureStep, a purpose-built safety footwear program designed to support multifamily maintenance teams at scale. The program provides technicians, grounds crews, and onsite professionals with high-performance footwear tailored for the physical demands of property operations.

As operators navigate rising insurance costs, increased safety scrutiny, and ongoing maintenance labor shortages, structured safety initiatives are becoming a critical priority. Industry estimates indicate there are nearly 300,000 service team members supporting property operations across the United States, underscoring the scale and impact of workforce-related risk and performance. SureStep addresses these challenges through curated product selection, centralized procurement, and consistent program standards across portfolios. Introducing centralized monitored risk programs, like SureStep, protect property owners, operators, and team members.

By delivering footwear engineered for durability and comfort in demanding environments, SureStep supports workforce readiness while helping reduce exposure to common workplace risks. According to the U.S. Bureau of Labor Statistics, workplace injuries related to falls and physical strain remain a leading cause of lost workdays across service industries.

Since launch, Benson has delivered more than 14,000 pairs of shoes across 19 companies, reflecting strong early adoption and growing demand for scalable workforce solutions. Greystar has implemented the program across its entire portfolio.

“As we’ve studied the evolving needs of multifamily operations, it became clear that maintenance and onsite teams deserve apparel solutions built specifically for the realities of their work,” said Brian Benson, CEO of Benson Integrated Marketing Solutions. “SureStep reflects our commitment to protecting the people who keep communities running and to delivering innovative programs that elevate safety, satisfaction, and operational excellence across the industry. SureStep is one of the many risk mitigation programs that we have launched for large operators.”

SureStep is powered by Benson’s Centralized Marketing Platform (CMP), enabling operators to standardize selection, streamline ordering, and manage distribution across their portfolios.

About Benson

Benson Integrated Marketing Solutions is the multifamily industry’s leading Centralized Marketing Platform (CMP), helping owners and operators streamline procurement and execution across marketing, branding, and operational programs. Founded in 1992 and headquartered in Alpharetta, Georgia, Benson partners with clients to centralize design, print, signage, apparel, promotional products, and workforce solutions into a single, scalable platform. By standardizing processes and consolidating vendors, Benson enables greater efficiency, cost control, brand consistency, and operational performance across entire portfolios. Learn more at www.yourbenson.com.