Pampers Partners with Witney Carson to Launch Baby Registry Sweepstakes

The national sweepstakes will gift 50 families with $1,500 to fulfill their wish lists when they add Pampers to their registry

CINCINNATI--(BUSINESS WIRE)--Pampers, the #1 diaper brand in the U.S.¹, announced a partnership with professional dancer and television personality Witney Carson to help expecting parents prepare for their newest arrivals. Through the Pampers Baby Registry Sweepstakes, 50 families will win $1,500 toward baby essentials when they add Pampers to their registries.

“When I was building my first baby registry, I spent hours trying to figure out what I’d need. Once my baby arrived, I realized just how much I’d rely on everyday essentials like diapers,” said Witney Carson. “Now that I’m expecting my third little one, I know how reassuring it feels to have those essentials ready. I’m excited to partner with Pampers to help 50 families check more off their registries so they can focus on welcoming their babies.”

Beginning at 12:00 p.m. ET today, November 12, participants can enter for the chance to win an e-check of $1,500 to help fulfill their registries. To be eligible, participants must be legal residents of the 50 United States or District of Columbia, be 18 years of age or older by October 31, 2026, and include at least one Pampers item on their baby registries. Entries will be accepted through 11:59 p.m. ET on November 23, 2026.

Participants may enter in one of three ways:

• Instagram: Follow @PampersUS and comment on the designated sweepstakes post, tagging one friend.
• TikTok: Follow @Pampers and comment on the designated sweepstakes post, tagging one friend.
• Email: Send your first and last name, mailing address and month and year of birth to [e-mail].

"As the leading diaper brand that parents have trusted for more than 60 years, we're committed to supporting families during their earliest moments, and that includes when planning their registries," said Sydney Gagne, Pampers Senior Brand Director. "We're thrilled to partner with Witney Carson to help expecting parents stock up on essentials and feel more prepared to welcome their babies, because babies deserve our best.”

This sweepstakes is part of an ongoing Pampers program designed to help families feel supported and prepared as they welcome a new baby. From helping parents stock their registries and bringing communities together for baby showers to supporting families during their newborns’ first days in the hospital, Pampers is showing up with practical help and trusted care.

For complete Official Rules and eligibility requirements, visit rules.dja.com/PampersBabyRegistrySweepstakes.

Why should parents add Pampers diapers to their baby registry?

It's estimated that in their first month of life, babies will go through eight to 10 diaper changes per day, with 5,000-6,000 diapers used before they're potty trained². Diapers are what touch babies’ skin the most, so it’s important to keep diapers on a registry to help parents prepare for one of their most frequently used baby essentials from day one. Designed to quickly absorb and lock away moisture with its multi-layer system, Pampers helps keep baby dry, one change at a time.

What is Pampers' new campaign featuring Witney Carson?

Pampers is partnering with Dancing with the Stars professional dancer and expecting mom Witney Carson to help parents prepare for their babies through the Pampers Baby Registry Sweepstakes. From November 12–23, 2026, eligible participants with at least one Pampers item on their baby registry can enter for a chance to be one of 50 families to receive $1,500 toward baby essentials. The partnership is part of Pampers’ ongoing program supporting families as they welcome a new baby.

What is the Pampers Baby Registry Sweepstakes?

The Pampers Baby Registry Sweepstakes is a digital raffle that will award $1,500, via e-check, to 50 expecting families with at least one Pampers item on their registry. US-residents 18 years of age or older are eligible to apply on TikTok, Instagram, or via email at [e-mail] (further requisites above and at rules.dja.com/PampersBabyRegistrySweepstakes).

How do I enter the Pampers Baby Registry Sweepstakes?

To enter the Pampers Baby Registry Sweepstakes, include at least one Pampers item on your baby registry and submit an entry using one of three methods:

• Instagram: Follow @PampersUS and comment on the designated sweepstakes post, tagging one friend.
• TikTok: Follow @Pampers and comment on the designated sweepstakes post, tagging one friend.
• Email: Send your first and last name, mailing address, and month and year of birth to [e-mail].

Entries open at noon ET on November 12, 2026, and close at 11:59 p.m. ET on November 23, 2026. Only one entry per person is permitted across all entry methods.

How and when will winners be selected?

Winners will be selected on November 25, 2026, in a random drawing by an administrator separate from P&G and the sweepstakes team. The decision will be taken from all participants who entered on TikTok, Instagram, or email. Afterward, winners will be contacted via DM or email in the following weeks.

Will my chances increase if I apply multiple times across social media and email?

Only one submission per person will count toward the sweepstakes. Multiple entries will not be considered.

How will winners be contacted?

Winners who entered via TikTok or Instagram will receive a direct message from Pampers with an email address to contact to claim their prize. Winners who emailed their entry will receive a notification by email. All winners must email the contact address within 48 hours of receiving the message or their prize will be forfeited.

Is there any verification needed to enter and for winners?

Winners must provide proof of a baby registry containing at least one Pampers item. They must also sign and return a Declaration of Eligibility and Liability Release and, except where prohibited, a publicity release and assignment of rights.

Can I replace the $1,500 prize with another reward if I'm selected?

Winners will receive $1,500 via e-check that can be used toward their registry. There is no substitution or transfer for the prize.

Where can parents learn about Pampers and Pampers Swaddlers?

Parents can learn about Pampers and its products including Swaddlers, AMORE, Cruisers 360, Easy-Ups, and more by visiting Pampers.com.

About Pampers

For more than 60 years, parents have trusted Pampers to care for their babies. Keeping babies protected, comfortable, and cared for is at the heart of everything we do because babies deserve our best. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby's development. Visit www.pampers.com to learn more about our products, resources and rewards program.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands.

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¹ Based on Nielsen sales last 52 weeks.

² Babylist: Diapers Expert Guide: How Many to Register For, Sizes & Best Brands | Babylist