Pampers & 4Kira4Moms Host Los Angeles Community Baby Shower Supporting 30 Deserving Parents

• Called “Pampered with Love”, the baby shower took place at The Fig House in Los Angeles, California, connecting 30 deserving parents with doulas, midwives and maternal health advocates.
• Each family received a one-year supply of Pampers diapers, along with maternal health education, practical resources and community support.
• The event builds on Pampers and 4Kira4Moms’ three-year partnership and Pampers’ broader commitment to supporting families from pregnancy and preparing for a baby’s arrival through the early newborn days because babies deserve our best.

CINCINNATI--(BUSINESS WIRE)--Pampers, the #1 diaper brand in the U.S.¹, and 4Kira4Moms, a leading maternal health advocacy nonprofit, hosted Pampered with Love, a community baby shower for 30 local parents in Los Angeles, California on September 26. The event connected expecting families with trusted experts, wellness resources and community support, and surprised each family with a year’s supply of Pampers diapers.

“Regardless of whether your village is big or small, we know that every pregnancy is unique, and it can be hard for many expecting families to feel fully supported as they navigate pregnancy and prepare for parenthood,” says Sydney Gagne, Pampers Senior Brand Director. “At Pampers, we believe that every baby deserves our best, and we're committed to giving families and babies our support and care from day one of their journeys, from pregnancy through the transition to parenthood. We're excited to deepen our partnership with 4Kira4Moms in order to provide educational resources on pregnancy and maternal wellness for expecting families today.”

More than 3 million Americans will become parents in 2026², with many navigating an overwhelming amount of information related to pregnancy, childbirth, and newborn care. Pampered with Love provided families with direct access to trusted guidance and practical resources together in one place to help families feel more prepared and confident as they enter parenthood. When Pampers surprised all 30 participating families with a one-year supply of diapers, parents were visibly moved asking if they had heard correctly.

At Pampered with Love, families met with doulas, midwives, and maternal health advocates at the event’s Wellness Center and enjoyed celebratory experiences including pampering spa experiences where expecting mothers received complimentary massages, as well as a diaper pong station and customized charm bar. Along with a year’s supply of Pampers, participating families also received a $100 Walmart gift card, one of Pampers’ priority retail partners, who also hosted a Health & Wellness station helping attendees connect with pharmacists and learn more about available resources.

Pampered with Love builds on Pampers and 4Kira4Moms’ three-year partnership to expand access to maternal health education and support, while reflecting Pampers’ broader commitment to supporting parents as they prepare for their babies’ arrival and navigate their first days at home. Together, the organizations have reached more than 3,000 families through advocacy and community-based programs.

“When my wife, Kira, died from preventable childbirth complications, I made a promise that no family would have to face pregnancy and parenthood without the knowledge, support and community they deserve,” said Charles Johnson, Founder of 4Kira4Moms. “Every mother deserves to be heard, and every family deserves a village that helps them advocate for their care. Community showers like Pampered with Love bring that village to life by connecting parents with trusted experts and with one another, and we’re grateful to Pampers for standing with us to help families feel informed, supported and prepared as they welcome their babies.”

FAQs

How does Pampers support parents?

Pampers supports parents throughout their transition to parenthood, from preparing for their baby’s arrival to navigating their first days at home and beyond. Through Pampered with Love, Pampers provided families with maternal health education, expert guidance, community connections and a one-year supply of Pampers diapers. Families were able to meet for one-on-one sessions with experts, including a doula, lactation consultant and dad coach, while also enjoying pampering spa experiences, interactive games, custom keepsakes, music and photo moments.

What is the partnership between Pampers and 4Kira4Moms?

Pampers and 4Kira4Moms work together to connect expecting families with maternal health education, trusted experts, and community support. Pampered with Love builds on their continued partnership to help parents feel informed, prepared, and supported throughout pregnancy and the transition to parenthood.

What is Pampered with Love and when did it take place?

Pampered with Love is a community baby shower hosted by Pampers and 4Kira4Moms at the Fig House in Highland Park, Los Angeles, for 30 expecting mothers and their families, that took place on September 26, 2026.

What resources did Pampered with Love provide families?

Pampered with Love provided families with access to maternal health experts, educational resources, community-building experiences, and essential baby-care products. Key to the event was the onsite Wellness Center, where families received personalized guidance from trained doulas, midwives and maternal health advocates on labor preparation, newborn care, postpartum recovery, and the transition to parenthood. Each of the 30 participating families received a one-year supply of Pampers diapers.

About Pampers

For more than 60 years, parents have trusted Pampers to care for their babies. Keeping babies protected, comfortable, and cared for is at the heart of everything we do because babies deserve our best. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit www.pampers.com to learn more about our products, resources and rewards program.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About 4Kira4Moms

4Kira4Moms is a national maternal health advocacy nonprofit working to end preventable maternal mortality and improve outcomes for mothers and families. Founded by Charles Johnson in honor of his late wife, Kira Dixon Johnson, and led by Executive Director Gabrielle Albert, the organization advances its mission through crisis response for families affected by maternal loss, community education and outreach, patient advocacy, public awareness campaigns and policy and legislative change. Learn more at www.4kira4moms.com.

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¹ Based on Nielsen sales last 52 weeks.
² Based off of data published by the CDC: FastStats - Births and Natality