Triple-I Launches ‘Life of a Billboard Attorney’ Campaign to Raise Awareness of Legal System Abuse

Multistate consumer education campaign kicks off ahead of 2027 legislative sessions

MALVERN, Pa.--(BUSINESS WIRE)--The Insurance Information Institute (Triple-I) has launched a new consumer awareness campaign highlighting how legal system abuse and rising litigation costs can affect household budgets and insurance affordability.

The Life of a Billboard Attorney campaign features a three-part video series following an insurance claim from different perspectives to illustrate how aggressive attorney involvement, and third-party litigation funding can delay the claims process, decrease your settlement and ultimately increase costs for all consumers.

The campaign launches as insurance affordability remains a kitchen-table concern for American families and state policymakers prepare for their 2027 legislative sessions. The three 30-second videos are running on streaming TV and digital advertising platforms in targeted markets across Texas and Kentucky.

Costs Don’t Stay in the Courtroom

A recent report from the U.S. Chamber of Commerce Institute for Legal Reform showed legal system abuse costs each American household $4,900 per year.

The videos illustrate how rising litigation expenses affect insurance costs while reinforcing the important role insurers play as financial first responders. Consumers are encouraged to take an active role in their insurance claims and work directly with their insurers, who can provide guidance and assistance from the time an accident occurs through claim resolution.

“Legal system abuse, or ‘legalized fraud,’ is an epidemic plaguing American consumers and increasing insurance costs for everyone,” said Sean Kevelighan, CEO, Triple-I. “Higher litigation costs ripple through the economy and ultimately affect what American families pay for insurance, goods and services. With this campaign, we hope to make the connection that billboard attorneys and their ads are not just annoying; they are the problem. Together, through legal reform, we can solve it.”

The campaign is part of Triple-I’s broader efforts to educate consumers and policymakers about legal system abuse, including aggressive attorney advertising and third-party litigation funding (TPLF), in which outside investors finance lawsuits in exchange for a share of the proceeds, often without disclosure.

Each ad directs viewers to Triple-I’s www.StopLegalSystemAbuse.org, where visitors can watch the full series and learn more about how legal system abuse affects insurance affordability.

About the Insurance Information Institute (Triple-I)

Since 1960, the Insurance Information Institute (Triple-I®) has been the trusted voice of risk and insurance, delivering unique, data-driven insights to educate, elevate and connect consumers, industry professionals, policymakers, and the media. An affiliate of The Institutes®, Triple-I represents a diverse membership accounting for nearly 50% of all U.S. property/casualty premiums written. Our members include mutual and stock companies, personal and commercial lines, primary insurers and reinsurers – serving regional, national and global markets.

Triple-I is a registered trademark of the Insurance Information Institute. All rights reserved.

About The Institutes

The Institutes® are a not-for-profit dedicated to helping people and organizations succeed in the essential disciplines of risk management and insurance. Through numerous affiliated business units and brands, we educate, elevate, and connect students, professionals, and organizations by equipping them with the knowledge, skills, and collaboration they need to tackle the most complex risk management and insurance challenges. Backed by more than 115 years as a trusted knowledge partner, we empower people and organizations to create a more resilient world.

The Institutes is a registered trademark of The Institutes. All rights reserved.