Cvent Event Diagramming Proves Its Value as Planners Gain Confidence and Venues Get More RFPs

Nearly 13,000 customers and over 430,000 floor plans across more than 50,000 venues are making 3D, AI-powered visualization part of how events get booked

MCLEAN, Va.--(BUSINESS WIRE)--Cvent, a leading provider of event, marketing and hospitality technology solutions, today announced that the Cvent Event Diagramming® solution now serves nearly 13,000 customers with over 430,000 floor plans covering more than 50,000 venues such as hotels, restaurants, universities, stadiums, unique venues and more. Planners and venues increasingly rely on shared visualization to source and win events, and planners gravitate towards event spaces they can see before they call or visit. Cvent’s new full-property tours and AI-powered space design extend that view beyond the meeting room. The results show up for venues: Diamond listings on the Cvent Supplier Network that include 3D content receive approximately twice as many RFPs as comparable Diamond listings that don’t, according to Cvent data.

For Event Planners: Richer visualization brings greater booking confidence

Following the acquisition of Prismm 18 months ago, Cvent expanded its Event Diagramming offering to include full property scans, AI-powered space design, photorealistic scans, and improved collaboration between planners and venues. This means Cvent Event Diagramming now captures meeting space, pre-function space, and guest rooms to create full property tours, helping event planners more accurately assess layout options across indoor and outdoor spaces to get a clearer sense of the guest experience before they visit. It also includes the ability to model variations based on furniture selections, décor, lighting, and other factors. Alongside these full-property tours, planners and venues can now use AI to generate to-scale diagrams, automating layouts, seating, and table numbering in seconds.

For planners, the ability to visualize a room before arriving can accelerate decision-making, simplify collaboration, and provide greater confidence that a space will support their vision.

“The photo-realistic 3D tours are a godsend. Because we have these incredible diagrams now, we can do virtual walkthroughs. It really is priceless,” said Kristin Huben, Mary O’Connor & Company.

For Venues: Greater visibility, time savings and more RFPs

For venues, visualization is translating into business. According to a Cvent study, Diamond listings with 3D content on the Cvent Supplier Network, where planners source more than $20 billion in RFP value annually to hotels and venues, receive approximately twice as many RFPs as comparable listings without it.

Venues also use diagramming to communicate more clearly with customers and save time as event plans evolve.

“Cvent Event Diagramming gives us a lot more time back in our lives so that we don’t have to redo things and we can think ahead. It takes out a lot of the guess work and the questions,” said Nikki Jarzombek, Associate Director of Event Sales at La Cantera Resort & Spa, A Signia Hilton Resort.

Building toward an even more intelligent, collaborative event visualization experience

Cvent’s investment in AI-powered space design has made event visualization more accessible to a broader range of users, from wedding planners to field marketers, corporate planning teams, hotels, unique venues, and more. By allowing these groups to collaborate with each other, all parties experience a more streamlined planning experience.

“Whether someone is planning a corporate conference, a wedding or an event at a unique venue, visualization can make it easier to understand what is possible before the event takes place, while also helping venues pursue a broader range of event business,” said Jim Abramson, Vice President of Product Management at Cvent. “Our goal is to give more planners and venues the data and tools they need to turn an idea into an experience, without requiring specialized design expertise.”

The depth of Cvent’s floorplan, diagramming, and event data also provides a foundation for future AI-powered experiences that expand the ways venues and planners can collaborate. As these capabilities evolve, Cvent envisions planners increasingly using natural-language requests to explore spaces and generate event visualizations that can be edited, shared internally, or incorporated into an RFP.

Event planners and venues can try Cvent Event Diagramming for free.

Planners can source venues at no cost through the Cvent Supplier Network.

About Cvent

Cvent builds technology to power the highest performing events on the planet. With its purpose-built and AI-powered platform, data insights, unrivaled ecosystem, and deep expertise, Cvent helps its customers deliver real event outcomes.

Cvent gives event professionals the technology to run in-person, virtual, and hybrid events of any size, marketers the solutions to deliver event-led growth, and hotels, venues, and destinations a leading global marketplace to win and keep business. With intelligent tools across the event lifecycle, real-time analytics, personalized attendee experiences, and $20B+ in group business sourced through the ecosystem annually, Cvent delivers the AI-driven technology, insight, and scale customers need to power high-performing events and better outcomes.

445,000+ users across 34,000+ organizations rely on Cvent. With enterprise-grade security and compliance, hundreds of industry accolades, leading customer satisfaction, 10M+ events managed, and its third consecutive year as a Gartner® Magic Quadrant™ Leader for Event Marketing and Management Platforms, customers around the world trust Cvent to deliver when it matters most. Learn more at Cvent.com.