Subway Canada Bakes Up a Collaboration with Canadian Designer to create the first-ever Holiday Bread Coat, Inspired by the New Holiday Herb Bread
Subway Canada Bakes Up a Collaboration with Canadian Designer to create the first-ever Holiday Bread Coat, Inspired by the New Holiday Herb Bread
From festive flavour to wearable fashion, Subway Canada collaborated with Canadian designer Dorian Who to bring its new Holiday Herb Bread to life through as a fashion piece.
Key Facts
- Subway Canada has launched the new Holiday Herb Bread, a limited-time seasonal offering featuring rosemary and thyme freshly baked into Subway's iconic bread.
- Holiday Herb Bread gives Canadians a festive way to enjoy the Subway orders they already know and love. The new offering can be added to your favourite sandwich order, or enjoyed as part of Subway Canada’s Festive Meal of the Day, which includes a different 6-inch sub each day, a 20 oz. drink and two Caramel Pecan Cookies made with Turtles® for $8.99.
- Subway Canada partnered with Canadian designer Dorian Who to create the first-ever Holiday Bread Coat, bread and fashion enthusiasts can enter to win the coat on Subway Canada’s Instagram channel.
TORONTO--(BUSINESS WIRE)--It’s time! Ahead of the holidays, Subway® Canada has launched the new Holiday Herb Bread, a seasonal bread offering featuring the festive flavours of onion, sage and lemon with hints of rosemary and thyme freshly baked into Subway's iconic bread. The Holiday Herb Bread is a craveable addition to any regular sandwich build or with the Festive Meal of the Day. The Festive Meal of the Day, features a different 6-inch sub each day of the week, paired with a 20 oz. drink and two Caramel Pecan Cookies made with Turtles® for $8.99.
"The new Holiday Herb Bread was inspired by the familiar flavours Canadians associate with the holiday season and it tastes delicious with any of our subs," said Chef John Botelho, Culinary Manager at Subway Canada. "We created this bread with onion, sage and lemon with hints of rosemary and thyme, it tastes and smells like stuffing. We can’t wait for guests to try it.”
Festive Meal of the Day Lineup
- Monday: Pizza Sub Melt
- Tuesday: Italian B.M.T.®
- Wednesday: Cold Cut Combo
- Thursday: Black Forest Ham
- Friday: Tuna
- Saturday: Turkey Breast
- Sunday: Grilled Chicken
To bring the Holiday Herb Bread to life beyond the menu, Subway Canada partnered with Canadian designer Dorian Who to create the Holiday Bread Coat, a one-of-a-kind fashion piece inspired by the Holiday Herb Bread. Drawing inspiration from the bread's appearance and texture, the piece features a realistic bread-print with a puffy cloud-like texture and a custom Footlong pocket designed to carry your favourite Subway sandwich.
Created exclusively for Subway Canada, the coat turns a seasonal menu item into wearable fashion, combining food, fashion and Canadian creativity.
" I had the chance to meet Chef John and try the new bread and bring it to life in a fun and unexpected way," said Dorian Who, Toronto-based fashion designer and creator of the Holiday Herb Coat. "I drew from the bread's look and texture to create the custom print and overall design of the coat, while the Footlong pocket was a playful detail that connects directly back to Subway. I’m thrilled a Subway fan now has a chance to win this one-of-a-kind piece that will keep them toasty all winter long."
Canadians Have the Chance to Win the Holiday Bread Coat
Subway Canada is giving one lucky Canadian* the chance to win the Holiday Bread Coat. Contest details and entry information can be found on Subway Canada’s social channels.
Holiday Herb Bread and the Festive Meal of the Day will be available for a limited time at participating Subway restaurants across Canada.
*NO PURCHASE NECESSARY. Legal residents of Canada (excluding Quebec) 18 years and older. Ends 11/23/26. For Official Rules, including entry period, odds, and prize descriptions visit: https://www.subway.com/en-ca/legal/terms-of-use. Void where prohibited.
**At participating Canadian restaurants. Check your app for pricing and participating stores. Upgrade to a Footlong Sub of the Day for $4 more. Extras and bottled beverages addt’l. Fountain drinks not available on delivery. Addt’l fees apply on delivery orders. Plus tax. Cannot combine with other offers. Limited time.
About Subway® Restaurants Canada
With nearly 3,000 restaurants nationwide, Subway Canada is dedicated to serving freshly made sandwiches at great value to millions of guests. Subway restaurants are owned and operated by a network of passionate franchisees committed to delivering a high-quality, convenient guest experience and contributing positively to their local communities.
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