Gopuff Launches Weekly Pokémon Trading Card Drops, Delivered in Minutes

Gopuff's new drop mechanism turns the internet’s most-wanted products into scheduled shopping events

PHILADELPHIA--(BUSINESS WIRE)--Gopuff, the leader in instant commerce, today launched a new drop feature offering high-demand, limited-quantity products at a set time, delivered in as fast as 15 minutes. The first drop brings Pokémon Trading Card Game packs to the platform, giving collectors nationwide access to some of the hobby’s most sought-after cards alongside their groceries, snacks and everyday essentials. Beginning Friday, November 6, Gopuff will release select Pokémon Trading Card Game products through limited weekly drops for six weeks.

The launch builds on growing demand for trading cards on Gopuff. Since the category debuted on the platform, trading card sales have climbed 335% from Q4 2025 to Q3 2026, signaling rising interest from collectors looking for a fast and convenient way to get the cards they want.

“Our goal is to make Gopuff the fastest way to get the internet’s most-wanted products,” said Tyler Stewart, Head of Marketing at Gopuff. “Our new drops give people something to look forward to, from the anticipation to the reveal, with a few surprises along the way. And the best part? No lines, no waiting for shipping. Just the products you want, delivered in minutes. We’re excited to continue building on this experience, with more iterations to come.”

Pokémon Trading Card Game Drop Schedule
Starting Friday, November 6, Gopuff will drop Pokémon Trading Card Game products every Friday at 3:00 p.m. ET for six consecutive weeks. The lineup will feature collector favorites like the Mega Evolution—Pitch Black Elite Trainer Box and the 30th Celebration Poster Collection, all available at competitive prices. Quantities are limited and products are available on a first-come, first-served basis, so once a drop sells out, it’s gone.

Each drop will also feature a “Hit of the Week,” presented in partnership with Card Vault by Tom Brady. Every Friday, customers will have the chance to purchase a high-value Pokémon card at a price well below market value. With just one available each week, customers will want to check Gopuff right at 3:00 p.m. ET for their chance to snag it and shop the latest drop.

Each week of the campaign follows the same schedule:

• Monday: A countdown clock appears on the Gopuff homepage, building anticipation for Friday’s drop. The products remain a mystery, giving customers a teaser that another drop is on the way.
• Thursday at 3:00 p.m. ET: 24 hours before the drop, Gopuff reveals the products that will be available. Customers can then:
  • Set an alert to receive a notification as soon as the drop goes live.
  • Add products to their cart ahead of time so they’re ready to check out when the drop begins.
• Friday at 3:00 p.m. ET: The drop goes live and checkout opens, allowing customers to complete their purchases while supplies last.

Available while supplies last. Quantities vary by location. Purchase limits may apply.

Introducing Gopuff’s New Drop Mechanism
Designed to make shopping for high-demand products easier and more accessible, Gopuff's drops turn limited-edition product launches into scheduled shopping events, giving fans a new way to get their hands on some of the internet’s most sought-after products.

Each drop features:

• A dedicated storefront: Each drop has its own destination in the Gopuff app, where fans can preview upcoming products and shop as soon as they become available.
• A consistent schedule: New drops launch at the same time each week, giving fans a predictable opportunity to shop.
• A launch countdown: An in-app countdown timer builds anticipation all week, and featured products are revealed 24 hours before launch.
• Alerts and add-to-cart options: Customers can set alerts to receive a notification when a drop goes live or add products to their cart ahead of time so they're ready to check out as soon as sales begin.
• Rapid local delivery: Orders are fulfilled from nearby Gopuff micro-fulfillment centers for delivery in as fast as 15 minutes.

Customers can shop Gopuff’s assortment at www.gopuff.com or in the Gopuff app on iOS and Android.