Gopuff Expands Private Label Assortment and Introduces First-Ever Seasonal Product Lineup

New Crave Shoppe and Basically products bring fall flavors to customers’ doors in as fast as 15 minutes

PHILADELPHIA--(BUSINESS WIRE)--Gopuff today unveiled new additions to its private label brands, Crave Shoppe and Basically, bringing a fresh lineup of indulgent snacks and treats to customers. For the first time, the assortment includes seasonal, limited-time offerings, giving customers new ways to enjoy the flavors of fall while supplies last.

The expansion is informed by what customers are ordering most on Gopuff. Sales of fall-flavored products rose 19.4% year-over-year last fall, signaling strong demand for seasonal favorites. In response, Gopuff developed a broader assortment of high-quality, affordable products featuring the flavors customers crave. The lineup includes:

• Fall LTOs: Introducing seasonal products available for a limited-time, including Crave Shoppe Iced Pumpkin Cake, Pumpkin Donut Holes, Cheese Danish, Mini Apple Fritters and Bourbon Salted Caramel Fudge as well as a new Basically Apple Cider.
• Sliced Cakes: Baked in small batches and pre-sliced, customers can indulge in Crave Shoppe’s new Iced Lemon Cake and Banana Nut Cake.
• Edible & Bakeable Cookie Dough: Crave Shoppe Chocolate Chip Cookie Dough and Brownie Batter are plant-based, gluten-free, and safe to eat raw or baked.
• Coffee Pods: Brew up your new favorite cup of coffee with Basically Coffee Pods, available in convenient 12-packs of Donut Shop and Vanilla flavors.
• Individually Wrapped Treats: Enjoy a sweet treat on-the-go with the Big Chocolate Chip Cookie, Big Candy Cookie, and Big Chocolate Brownie.
• Toaster Pastries: Start your day with Crave Shoppe Toaster Pastries available in Strawberry and Cookies & Creme flavors.
• Fudge: Satisfy your sweet tooth with Crave Shoppe Chocolate Fudge and Crave Shoppe Chocolate Peanut Butter Fudge.
• Cookie Thins: Enjoy a lighter take on a classic treat with Basically Cookie Thins, available in Chocolate Chip and Brownie flavors for a sweet, snackable bite.
• Indulgent Snack Mixes: Mix up snack time with Basically’s three new Snack Mix flavors: Sweet Heat, Dill Pickle, and Sour Cream and Onion Pepitas, each bringing a unique twist to every bite.

“Fall flavors are some of the most anticipated of the year, and we know our customers want more ways to enjoy them,” said Jillian Jensen, General Manager of Private Label Merchandising at Gopuff. “By looking into consumer order trends, we were able to identify the flavors and products our customers were craving most and turn those insights into a private label assortment designed specifically around their taste preferences. The result is a lineup that brings the flavors of fall to life across our brands.”

This latest expansion builds on Gopuff’s private label portfolio which has grown 20 percent year-to-date in 2026, with private label products now included in nearly 1 in 5 Gopuff orders. Since launching Basically in 2022, Basically Premium in May 2024, and most recently, Crave Shoppe in April 2026, Gopuff has used customer insights to launch unique, innovative products at affordable prices.

The new additions to the Crave Shoppe and Basically assortments are available starting today exclusively on the Gopuff app, delivered in as fast as 15 minutes.

About Gopuff
Gopuff, the leader in instant commerce, offers more than 5,000 products delivered in as fast as 15 minutes. Founded in 2013 by Yakir Gola and Rafael Ilishayev, the company operates its own micro-fulfillment centers, leveraging proprietary technology and a hyper-local logistics network to offer speed, reliability, and affordability to millions of customers across the U.S. and U.K.

To learn more, visit www.gopuff.com or follow Gopuff on Facebook, X or Instagram. Download the Gopuff app on iOS and Android.