ConsumerDirect Unveils Captain Goddess, a New and Meaningful Character for its Privacy Product Hogo that Honors Breast Cancer Awareness

ConsumerDirect also makes a $150,000 Charitable Donation to support three nonprofit organizations serving families affected by breast cancer

IRVINE, Calif.--(BUSINESS WIRE)--ConsumerDirect, Inc., a financial technology company helping consumers better understand and maximize their credit, money & privacy, announced the launch of Captain Goddess, a new character for its fun yet serious privacy app called Hogo®. This character was created in honor of Breast Cancer Awareness Month and the families affected by breast cancer, including the personal breast cancer journey of Rica Valtairo, ConsumerDirect's SVP of Strategic Partnerships. ConsumerDirect is also making a $150,000 charitable donation to support families affected by breast cancer.

The introduction of Captain Goddess expands the Hogo® app character universe with a symbol of courage, compassion, and hope. The character also serves as a tribute to those affected by breast cancer while reinforcing ConsumerDirect's commitment to raising awareness, supporting local communities, and making a meaningful impact beyond its products and services.

Captain Goddess honors Valtairo, who was diagnosed with breast cancer in October 2025. Designed as a pink bear with a full head of hair and a halo shaped as the breast cancer awareness ribbon, Captain Goddess represents strength, protection, resilience, and hope.

Valtairo played an active role in shaping the character's design, making the specific request that Captain Goddess have a full head of hair. Having experienced hair loss during chemotherapy, this detail became a powerful expression of identity, reflecting her desire to create a character that embodies perseverance.

After her diagnosis, Valtairo shared her experience with David B. Coulter, Founder and CEO of ConsumerDirect. Throughout her treatment, Coulter made it a priority to stay connected with Valtairo through regular coffee conversations and personal check-ins, ensuring she felt supported every step of the way. These conversations ultimately inspired Coulter to have ConsumerDirect make a charitable contribution in her honor and to create this character for Hogo, transforming a personal gesture of compassion into a broader company-wide initiative.

As part of this commitment, ConsumerDirect has pledged $100,000, with an additional $50,000 pledged from its board member Quy “Q” Nguyen’s foundation, Extraordinary Heroes, bringing the combined charitable commitment to $150,000. The contributions will benefit three nonprofit organizations personally selected by Valtairo:

• Runway for Recovery, provides critical financial and emotional support to families impacted by breast cancer, with a particular focus on families navigating metastatic breast cancer and loss.
• The Pink Journey Foundation, promoting breast cancer education and early detection, including no-cost mobile mammograms for underserved women.
• Breast Cancer Angels, providing immediate financial and emotional support to breast cancer patients and their families while they undergo treatment.

“Rica's courage and determination have been an inspiration to all of us at ConsumerDirect. What began as a personal conversation became an opportunity to do something meaningful for many other individuals and families navigating breast cancer. These contributions reflect our on-going commitment to standing alongside the communities and people who need support,” said Coulter.

To learn more about Hogo®, visit www.hogo.com. To learn more about ConsumerDirect visit www.consumerdirect.com.

About ConsumerDirect, Inc.
Founded in 2003, ConsumerDirect, Inc. is a subscription-based consumer fintech platform operating at the intersection of credit, financial intelligence, and privacy protection. ConsumerDirect delivers personalized, data-driven financial insights and services directly to consumers through a vertically integrated platform, supported by both direct-to-consumer and partner distribution channels. Unlike traditional SaaS or software models, ConsumerDirect is built on persistent one-to-one relationships with consumers and partners, positioning the Company as a consumer financial platform rather than a replaceable enterprise software provider. ConsumerDirect has 22 granted and issued patents covering its unique technologies and designs, along with 14 registered trademarks covering its various products and features. More about ConsumerDirect can be found at ConsumerDirect. Additionally, ConsumerDirect's primary consumer subscriber product is at SmartCredit.

About Hogo
Hogo® is a gamified privacy protection app designed to help consumers take greater control of their personal online information through interactive tools that help identify and request the removal of personal data held by third parties. For more information, visit www.hogo.com.