L1VE Secures Exclusive Worldwide Immersive Media Rights to the Saudi Pro League

Three-season partnership introduces a new immersive live sports experience, bringing fans inside the action through shared, 360-degree viewing from anywhere in the world.

NEW YORK & RIYADH, Saudi Arabia--(BUSINESS WIRE)--L1VE and the Saudi Pro League (SPL) have announced a three-season partnership granting L1VE exclusive worldwide immersive live media rights to one featured Roshn Saudi League (RSL) match per matchweek across the 2026-27, 2027-28, and 2028-29 seasons.

From February 2027, through L1VE's Social Presence technology, fans will be able to step inside the stadium in stereoscopic 360-degree 3D, take their virtual seats, and experience live RSL football alongside friends and fellow supporters, wherever they are in the world.

The agreement represents a significant milestone for L1VE since it develops immersive live sports rights as a new category of media distribution alongside traditional broadcasting and streaming. It also provides the SPL with an additional way to engage its growing international audience, extending the matchday experience beyond the physical stadium.

With a global broadcast network spanning more than 180 territories, the RSL continues to expand its international reach, driven by the presence of leading football stars including Cristiano Ronaldo, Ivan Toney, Gabriel Martinelli, Sadio Mané, João Félix, Tijjani Reijnders and Kingsley Coman.

David Morgenbesser, Chief Commercial Officer at L1VE, said: "People don't just want to watch together; they want to be there together. This embodies Social Presence. To launch a product this innovative together with one of the most important leagues in the world is a defining moment for our company. It shows once again the innovative strength of the Saudi Pro League and of Saudi Arabia. For the first time, an entire league season can be experienced immersively, matchday after matchday, from anywhere, with anybody."

The partnership demonstrates how immersive media can extend the reach and commercial potential of live sports rights in one of the world’s fastest-growing leagues. L1VE's platform transforms live football into a shared experience, allowing supporters to feel part of the stadium atmosphere without the need to travel or secure a match ticket.

Fans will be able to watch featured RSL matches live in stereoscopic 360-degree 3D through L1VE's direct-to-fan platform, with an on-demand viewing window to return to the match after the final whistle. A shared social layer will enable supporters to experience the action together in real time, even when physically apart.

With 82% of the RSL's non-live YouTube audience based outside Saudi Arabia, the partnership also reflects the growing international demand for the league's content. L1VE's immersive offering creates another opportunity to reach these supporters, complementing the SPL's existing broadcast, streaming, and digital distribution partnerships.

Availability

Immersive coverage is scheduled to begin in February 2027, coinciding with the second half of the 2026-27 RSL season. The first featured match will be announced closer to the launch.

Fans will be able to access the experience through the L1VE app on supported immersive headsets, including Meta Quest, Apple Vision Pro, and Pico devices, subject to device and platform compatibility.

Tickets will be available through the L1VE app and at l1ve.com, with the on-sale date to be confirmed. Further featured matches will be announced ahead of each matchweek.

About L1VE

L1VE is an immersive media company transforming how fans experience live sports and entertainment. Through Social Presence, L1VE enables audiences to experience live events together in immersive environments, from anywhere in the world, combining proprietary capture, image processing, and delivery technology with a direct-to-fan platform.

The company is pioneering immersive live rights as a new licensable category of media rights alongside traditional broadcasting and streaming. L1VE is headquartered in New York, with research and development teams in Germany.

About the Saudi Pro League

The Saudi Pro League (SPL) is the governing body of Saudi Arabia's top-tier football division and the highest-ranked league in Asia, as recognized by the AFC. The SPL aims to create experiences that go beyond the 90 minutes of play, transforming every game week into a memorable event. Through its mission, the SPL focuses on developing the sport, nurturing talent, and blending competition, community, and culture to tell a story that resonates with fans worldwide.

In early 2023, the SPL launched a transformation strategy aligned with Saudi Arabia’s Vision 2030, aiming to position the league among the world's best. The strategy focuses on nurturing young talent, attracting top international players, improving club governance, and driving competitiveness both on and off the pitch. With a commitment to innovation and excellence, the SPL is shaping a football legacy that extends far beyond the game itself, contributing to the growth of the sport and the nation.

Be There. Now.