Unrivaled Announces Multiyear Partnership With GEICO

The partnership marks first leaguewide investment in women’s sports by GEICO

NEW YORK--(BUSINESS WIRE)--Unrivaled announced today a new multiyear partnership with GEICO, signing the company as the league's official auto, property and commercial insurance partner. The partnership marks a significant step in GEICO's expanding support for women’s sports, including recent sponsorships with Unrivaled Co-founder Napheesa Collier and incoming Unrivaled athlete and WNBA Rookie of the Year Olivia Miles.

"GEICO has a long history of showing up in sports in memorable ways, and we’re excited to welcome them to Unrivaled through a partnership that will pair two undeniably unique and creative brands," said Matt Drew, Unrivaled's chief revenue officer. "This partnership gives us countless opportunities to engage fans in ways that feel authentic to both brands while significantly boosting the league’s exposure through GEICO’s tried-and-true sponsorship marketing excellence."

As part of the partnership, GEICO will receive prominent placement on the back of all eight Unrivaled club uniforms. The brand will also serve as the presenting partner of the Unrivaled Creator Crew, a season-long initiative featuring a portfolio of creators who will bring fans closer to Unrivaled through original content and storytelling across multiple tour-stop markets in the league's third season. The program will tap into creators across sports, culture, lifestyle and entertainment to capture the personalities, energy and experiences that surround Unrivaled.

"Unrivaled is a disruptive league, and GEICO has been a disruptive brand for 90 years," said Arianna Orpello, GEICO’s chief marketing officer. "Napheesa and Olivia are among the best talent in basketball, and we’re happy to cover them on and off the court. We’re looking forward to a deep and meaningful partnership with Unrivaled."

GEICO joins Unrivaled ahead of the league’s upcoming season, which tips off Jan. 8, 2027. New jerseys featuring GEICO as part of the league’s recently announced partnership with adidas will be unveiled in the coming months. For more information and to stay up to date with league news, visit unrivaled.basketball and follow @UnrivaledBasketball.

About Unrivaled

Unrivaled is a professional women’s basketball league redefining the model for professional sports through athlete ownership, world-class competition and a player-first approach to building long-term enterprise value. Co-founded by basketball icons Breanna Stewart and Napheesa Collier, Unrivaled provides participating players equity opportunities, aligning athletes directly with its growth and success. Since the league's debut in 2025, Unrivaled has quickly emerged as one of the fastest-growing properties in sports, bringing together the world’s top women’s basketball players across eight clubs and delivering an innovative 3-on-3, compressed full-court style of play. With a rapidly expanding fan base, premier media and brand partnerships, and backing from leading institutional investors, sports legends, and business leaders, Unrivaled is building a new standard for how professional sports leagues are created, owned and scaled. To learn more, visit unrivaled.basketball or contact [e-mail].

About GEICO

GEICO (Government Employees Insurance Company), the third-largest auto insurer in the U.S., was founded in 1936 and insures vehicles in all 50 states and the District of Columbia. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Along with personal auto insurance, commercial auto and personal umbrella coverages are also available. Homeowners, renters, condo, flood, identity theft, term life, and more coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, LLC. Visit GEICO.com for a quote or to learn more.