LeadingResponse Launches FetchIQ, a New Growth Management Platform

FetchIQ brings AI-guided campaign setup, precision targeting, and real-time tracking across every channel into one platform for LeadingResponse and its clients

TAMPA, Fla.--(BUSINESS WIRE)--LeadingResponse, the national leader in consumer engagement, today launched FetchIQ, a new growth management platform that takes a campaign from planning to targeting to launch and tracks it across every channel. FetchIQ gives LeadingResponse and its clients a single place to manage marketing activity, with an AI agent built in and a connected view of each consumer from first response to appointment.

Clients can manage marketing activity from digital lead generation to event marketing within the platform. FetchIQ brings action items, performance tracking, and data visualization for responders, reservations, attendees, and leads across every campaign into one view.

FetchIQ also reflects LeadingResponse's continued investment in technology for its clients and its own teams. By connecting each step of a campaign in one platform, FetchIQ is designed to reduce handoffs between steps and give LeadingResponse and its clients the same view of every campaign.

Key capabilities include:

• GidgetAI. FetchIQ's built-in AI agent guides users through campaign setup, targeting recommendations, and performance questions in plain language, so teams can use AI without data science skills or new tools to learn.
• Precision targeting. Prospector scores consumers and matches them to the right campaign using unified consumer intelligence and fit scores. Interactive geographic heatmaps show where those consumers are concentrated, so clients can choose venues, markets, and timing based on where demand exists.
• A single view of the consumer. A unified record connects campaign engagement, call center interactions, and follow-up activity, so every touchpoint from first response to appointment is informed by the consumer's history.
• Watchlist. Automatically flags campaign issues and opportunities the moment they appear, so teams and clients can act on them while they still matter.
• Campaign and event tools. FetchIQ also includes the Campaign Performance Gauge, event dashboards, guest views, mobile check-in, and a Message Center for platform communications.

“LeadingResponse is focused on the consumer journey. Behind every campaign is a consumer with a real need, and we are connecting them with the professionals who can help. We understand how important that connection is,” said Steve Roe, CEO of LeadingResponse. “FetchIQ gives our clients a platform with a built-in best friend, GidgetAI, to support that journey.”

“We built FetchIQ hand in hand with our clients, and we shaped it around the way they actually plan, run and grow their campaigns,” said Surya Chikkala, Chief Digital & Technology Officer at LeadingResponse. “GidgetAI meets them at every decision point, keeps watch throughout each campaign and always points the way to what matters next.”

“Marketing is an investment, and clients deserve clear visibility into how that investment is performing,” said Greg Ryan, Chief Revenue Officer at LeadingResponse. “FetchIQ, provides our clients with a transparent view of their programs, what's happening in real time, and the results they're delivering. That visibility builds confidence, strengthens partnerships, and helps clients make more informed decisions about what comes next.”

FetchIQ is available to LeadingResponse clients beginning today, and current clients' accounts and historical data will be migrated to the platform.

About LeadingResponse

LeadingResponse is the national leader in consumer engagement and a premier provider of customer acquisition solutions for the financial, legal, and healthcare markets. The company understands the consumer journey that leads to a meaningful engagement with its professional clients, and helps those clients grow and scale their organizations through proven multichannel solutions. Learn more at www.LeadingResponse.com.