LeadingResponse Appoints Surya Chikkala as Chief Digital & Technology Officer

Veteran digital leader joins to advance data-driven marketing services, enhance client engagement, and support the company’s continued growth.

TAMPA, Fla.--(BUSINESS WIRE)--LeadingResponse, the national leader in consumer engagement, announces Surya Chikkala as its new Chief Digital & Technology Officer. In this role, Surya will lead LeadingResponse’s engineering and technical vision, company’s mission and its long-term growth strategy.

Surya brings over 20 years of extensive and diverse experience in leading several Fortune 100 companies through digital transformation and technology innovation across industries, including logistics, healthcare, finance, retail, and telecommunications. While at Publicis Sapient, Surya had a 10-year tenure at UPS leading the modernization of digital systems, optimized supply chain operations, and played a pivotal role in enabling global vaccine distribution, demonstrating the transformative potential of advanced software solutions. Along with deep technical acumen, Surya is a respected people leader, known for guiding teams through AI-driven transformation and successfully onboarding talent into emerging technology workflows.

Surya’s strength lies in modernizing digital platforms, setting up large-scale AI-driven data-centric solutions, and mobilizing multi-disciplinary teams, globally. His strategic leadership and deep technical expertise will accelerate LeadingResponse’s growth into a technology-driven marketing services organization.

“Surya has spent his career helping global organizations reimagine the consumer experience through data-driven innovation,” said Steve Roe, CEO of LeadingResponse. “His expertise in modern architectures, automation, and marketing transformation will be instrumental as we continue to build scalable, intelligent platforms that deliver stronger outcomes for both our clients and their customers.”

“I am thrilled to join LeadingResponse at such an exciting point in its growth,” said Surya. “I look forward to leveraging my experience to accelerate innovation, modernize our tech stack, and deliver greater value to clients.”

At LeadingResponse, Surya will lead the company’s digital strategy, focusing on stronger adaptation to AI, and scaling complex marketing operations. His appointment reflects the company’s commitment to evolving engagement models and delivering measurable impact for our clients.

About LeadingResponse

LeadingResponse, the premier provider of customer acquisition solutions for the financial, legal, and healthcare markets, understands the consumer journey that leads to a meaningful engagement with our professional clients. LeadingResponse is uniquely qualified to help our clients grow and scale their organizations. Via our proven multi-channel solutions, online and offline, we consistently drive over 170,000 consumers/per month to our clients for scheduled appointments. Learn more at LeadingResponse.