i2c CMO Candace Davies to Moderate Panel on Building Local Trust Within a Global Brand at Money20/20 USA 2026

Session will examine how financial services marketers earn local trust while keeping one consistent global brand

REDWOOD CITY, Calif.--(BUSINESS WIRE)--i2c Inc., a global financial technology innovator, today announced that Candace Davies, Chief Marketing Officer at i2c, will moderate a panel discussion at Money20/20 USA 2026, taking place October 18-21 at The Venetian Expo in Las Vegas.

Davies' session, titled "Same Brand, Dozens of Comms: How to Build Narratives the Locals Will Trust," will be held on Wednesday, October 21, at 9:30 a.m. PT on the MoneyPot Stage. The panel will bring together industry marketing leaders to discuss how financial institutions and fintechs operating across markets can balance global brand consistency with local relevance, regulatory nuance, and customer trust.

In a connected, competitive global financial services market, a single brand message does not win in every region. As financial institutions expand across markets with diverging regulatory frameworks, maintaining one consistent brand voice becomes more complex. For CMOs and chief communications officers, the challenge is practical: scaling a single narrative across dozens of markets while building trust with local audiences.

“A brand promise is global, but trust is earned locally,” said Davies. “In financial services, trust is slow to build and quick to lose, and what earns it differs in every market. The brands that win stay true to who they are and prove they understand each market’s rules, risks, and needs. That’s the discipline every CMO in financial services is working through right now, and it’s exactly what this panel will unpack.”

With operational readiness in more than 216 countries and territories, i2c draws on more than 1,600 global experts and over 25 years of experience in banking and payments technology. That global footprint gives Davies a first-hand view of the tension at the heart of the panel: keeping one brand identity while adapting execution to the regulatory and cultural realities of each market. Davies' participation reflects i2c's continued focus on the marketing and communications challenges facing financial institutions as they build trust and scale across borders.

Davies brings more than 25 years of marketing and commercialization experience in financial services, payments, and security, including prior leadership roles at Mastercard building go-to-market strategy for its network processing and security businesses.

Explore the full Money20/20 USA agenda, including this panel, at us.money2020.com/agenda

To connect with i2c during the event, contact us at [e-mail].

About i2c

An award-winning global financial technology innovator powering credit, debit, prepaid, core banking, and money movement solutions, i2c unifies banking and payments on its proprietary PowerOne platform, transforming product personalization with a customer-centric architecture and accelerating speed-to-market with composable building-block solutions. Financial institutions and fintechs globally trust i2c to help them quickly and efficiently configure and scale differentiated financial offerings in an evolving, competitive market. Powered by innovation and driven by trust for more than 25 years, i2c blends modern ingenuity with expert reliability to supercharge exceptional banking and payments experiences for millions of users and billions of transactions worldwide.

For more information, visit i2cinc.com and follow us on LinkedIn at @i2cinc.