POTTERY BARN LAUNCHES NEW COLLABORATION WITH ASHLEY STARK

The Exclusive Collection Pairs Elevated Materials and Fashion-Inspired Details with Pieces Designed for Everyday Living

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led, and sustainable home retailer, announced today a new collaboration with New York City-based interior designer, social media influencer, and entrepreneur Ashley Stark. Drawing on generations of industry expertise, the renowned tastemaker collaborated with Pottery Barn to bring her rich design heritage and signature aesthetic to an assortment rooted in effortless elegance and timeless craftsmanship.

Inspired by Stark’s distinctive mix of rich materiality and statement pieces, the new Ashley Stark for Pottery Barn collection features refined silhouettes, tactile fabrics, and mixed-material finishes that come together in elevated pieces designed for everyday living. Across upholstery, occasional furniture, lighting, entertaining, barware, and decorative accents, the assortment of more than 50 pieces reflects a shared commitment to quality craftsmanship, enduring design, and spaces that feel beautiful, functional, and true to Stark’s fashion-forward approach to interiors.

“Ashley is a trusted tastemaker whose approach to design is shaped by both her family’s design legacy and her own distinctive eye for beautifully layered interiors,” said Jennifer Kellor, President of Pottery Barn. “This collaboration reflects our shared belief that great design is built on quality, thoughtful details, and pieces that become part of the way people live and entertain.”

Emphasizing texture and materials, the collection layers polished marble, warm brass, dark wood, and rich chenille. Thoughtful elements, like chain-link accents as well as ruffled, tufted, and ruched detailing, add dimension throughout the collection.

“Home is the center of your life, and I think it should be beautiful,” said Ashley Stark. “My collection with Pottery Barn is a pure reflection of my aesthetic, with sophisticated neutrals, lots of great textures, and truly the best materials. Partnering with Pottery Barn has been an absolute dream.”

The Ashley Stark for Pottery Barn collection is now available to shop exclusively at potterybarn.com. Follow along on social media for styling tips and inspiration @potterybarn and @ashleytstark.

ABOUT POTTERY BARN:

Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability, and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting, and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands, the world’s largest digital-first, design-led and sustainable home retailer. The company is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, GreenRow, and Dormify — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.

ABOUT ASHLEY STARK

Ashley Stark is a design influencer, creative director of STARK, and the stylish namesake behind Ashley Stark Home. At an early age, she fell in love with the legendary carpet and textile company founded by her grandparents, which led her to a life immersed in design, honing her eye, sharpening her sense of quality, and developing her inimitable style. Raised in New York City, Ashley has always felt that design is in her blood. Ashley laid a strong foundation with her first love: rugs. She leaned into her irreverent design style and deep knowledge of craftsmanship to turn out a versatile, works-anywhere collection that is as unique as she is. It’s a collection that skillfully juxtaposes unexpected touches with classic elements that feel right in any setting, from a chic coastal retreat to an urban aerie or mountain town escape—and it couldn’t have come from anyone but Ashley. Then she applied her eye and curated a mix of fabulous goods to go with the rugs—tabletop, lighting, decorative objects, wallcoverings—all the vitals for making a room uniquely yours.

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