Kraft Natural Cheese Goes Miniature With New Pocket Parm™

Limited-edition Pocket Parm gives fans an exclusive first taste of new flavors ahead of their nationwide debut in January 2027

CHICAGO--(BUSINESS WIRE)--Parmesan just got a whole lot more portable.

Kraft Natural Cheese is introducing Pocket Parm™, a miniature version of its beloved Grated Cheese made to clip onto your bag so you can bring the Parm wherever you go. Available in limited quantities this October, Pocket Parm gives fans an early taste of three new Kraft grated cheese flavors – Tomato Basil Parmesan, Garlic Herb Parmesan, and Cheddar - ahead of their full-size nationwide debut in January 2027. This Kraft Grated Cheese lineup offers exciting new varieties to bring flavor to meals and snacks in an easy, convenient way.

Each pocket-sized bottle comes ready to clip onto a bag, complete with a colorful, collectible charm that makes taking your cheese on the go part kitchen essential, part accessory. With limited quantities available, getting one requires being in the right place at the right time.

“Parmesan has always been a staple for pasta, but we think it deserves a lot more real estate on the plate,” said Dhriti Batra, Director of Kraft Natural Cheese at Lactalis Heritage Dairy. “With new Tomato Basil and Garlic Herb Parmesan flavors - plus new Grated Cheddar - there are even more ways to add Kraft flavor to everything from pizza and salads to sandwiches and vegetables. Pocket Parm gives fans the first taste of what’s coming next. After all, if you can Parm almost anything, why not take the Parm everywhere?”

Small Bottles. Limited Drops.

Now through the end of October, Kraft Natural Cheese will drop Pocket Parm in limited quantities throughout Los Angeles and Orlando, giving fans the chance to snag one while supplies last.

A custom Kraft Natural Cheese mobile billboard truck will roll through Los Angeles beginning October 13 and Orlando the week of October 26, bringing the miniature bottles directly to fans through a larger-than-life, cheese-inspired dispenser. Fans can grab a flavor, clip it onto their bag and be among the first to taste new flavors joining the Kraft Natural Cheese lineup nationwide in January 2027.

For inspiration on ways to Parm your favorite foods, visit KraftNaturalCheese.com or follow Kraft Natural Cheese on Instagram at @kraft.naturalcheese.

About Kraft Natural Cheese

Kraft Natural Cheese has been a trusted household name since 1904, delivering exceptional quality and flavor to mealtimes around the world. With a commitment to craftsmanship and innovation, Kraft Natural Cheese continues to be the go-to choice for families and food enthusiasts alike with its broad portfolio of natural cheeses including shreds, chunks and slices. As part of the Lactalis Heritage Dairy portfolio of brands, Kraft Natural Cheese has more than 150+ years of combined dairy experience reflected in its cheesemaking. For more information and for recipe inspiration, visit www.kraftnaturalcheese.com or follow the brand on Instagram @kraft.naturalcheese.

About Lactalis USA

Lactalis USA is committed to enriching lives by producing nutritious and great-tasting dairy products. The company offers an unrivaled house of beloved dairy brands in the United States including Galbani® Italian cheeses, Président® specialty cheeses and gourmet butters, Kraft® brands in natural and grated cheeses, Breakstone’s® cottage cheese, ricotta and sour cream, Cracker Barrel® cheese, Black Diamond® cheddar cheese, Parmalat® milk, yogurt brands such as siggi’s®, Stonyfield Organic®, Brown Cow™, Green Mountain Creamery®, Mountain High®, Yoplait®, Go-Gurt®, :ratio®, Oui® and Karoun®, Gopi®, Arz® and other brands in the ethnic channel. The following registered trademarks are used under license: Yoplait® Go-Gurt®, and Oui® owned by Yoplait Marques SNC, and KRAFT® owned by Kraft Foods.

In the United States, the company has approximately 5,000 employees, with 13 manufacturing facilities located in 9 states, and corporate offices in New York City, San Fernando, Calif., Chicago, Ill., Minneapolis, Minn., Buffalo, N.Y. and Bedford, N.H. Lactalis USA is part of Lactalis Group, the world’s leading dairy company, a French family business founded in 1933 in Laval, France.

For more information about Lactalis USA’s divisions, visit www.lactalisamericangroup.com.