Flying Fish Dares Quebecers to Party at Dracula’s Castle for the Ultimate Halloween Experience

Dracula descends on the province with a one-of-a-kind promotion giving two lucky winners* a chance to travel to Transylvania for an exclusive party at the legendary Bran Castle

MONTREAL--(BUSINESS WIRE)--This Halloween, Flying Fish is daring Quebecers to go where no flavoured beer beverage has taken them before: Dracula’s Castle. Now open for entries, the “Do You Dare to Party at Dracula’s Castle?” promotion offers two consumers of legal drinking age and their plus ones the chance to win a trip to Romania. Guests will experience an exclusive, invite-only Halloween bash featuring DJs at Bran Castle in Transylvania on November 7, 2026.

Flying Fish, the lemon-flavoured beer beverage known for its refreshing taste, entered the Quebec market earlier this year with a brand platform centred on the unexpected. Since then, the brand has looked for new ways to bring that spirit to life, with spooky season providing its latest playground.

This time, Flying Fish is enlisting Count Dracula, who will descend on Montreal, appearing in some unlikely places across the city throughout October before he heads back home for the party:

• Dracula hits the road: From October 2-3, Dracula will be making stops around the city, encouraging consumers of legal drinking age to take the dare and enter for their chance to party with him in Transylvania. Stay tuned to Flying Fish’s Instagram page(@FlyingFishCA) to see where he turns up.
• A special delivery from Dracula: Dracula will make his way to the doorsteps of select Quebec media and influencers, personally delivering invitations to join him for the celebration.
• Dare to match: Dracula is taking to Tinder in search of daring Quebecers. Those who match with the Count will be met with his ultimate proposition: do you dare party at Dracula’s Castle? And a chance to enter the contest for themselves.

“An invitation to party at Dracula’s Castle is the kind of unexpected activation that feels perfectly aligned to the unexpected taste Flying Fish offers the marketplace,” said Emma Stengs, Marketing Director of Beyond Beer, Labatt Breweries of Canada. “To kick off October, the brand is bringing the spirit of Dracula’s world to Canadian soil to give Quebecers an invitation to take the dare.”

For more information about Flying Fish and details on how to enter for a chance to party at Dracula’s Castle, visit here. Entries are open until October 20, 2026, at 11:59 p.m. ET. Consumers must be of legal drinking age to participate.; full terms and conditions apply*.

ENJOY RESPONSIBLY. *NO PURCHASE NECESSARY. For full Contest details, visit the Contest Website: https://flyingfishbeer.com/fr-ca. Must be legal drinking age and a resident of Quebec. To enter, i) scan a QR code on marketing materials at participating locations and complete an entry form; or ii) visit the Contest Website. Max. 1 entry per person, per day. 2 prizes available: each consisting of a trip for two to Romania and includes return economy airfare between Canadian International airport closest to contest winner’s home and Bucharest, Romania, four (4) nights hotel accommodation (based on double occupancy) for two nights each in Bucharest and Brasov, Romania (at hotels selected by Contest Sponsor), meals, airport transfers in Romania, two passes for Flying Fish Halloween event at Bran Castle November 7^th, 2026, and $800 CAD spending money (payable to contest winner only) (the “Prize”). Dates of travel are November 5-9, 2026, and winner and guest must be available to travel at any time on those dates. Approx. retail value: $38,000 CAD. Alcohol is not part of the Prize. Odds of winning depend on total number of eligible entries received. Skill-testing question required. Contest closes: October 20, 2026 at 11:59 p.m. EST.

About Labatt Breweries of Canada
Labatt Breweries of Canada is one of Canada's most established businesses and its leading beverage company, with over 3,200 employees; an unmatched portfolio of more than 70 quality beers including Bud Light, Busch, Corona, Michelob Ultra and Modelo Especial, ready-to-drink products including Cutwater, Mike's Hard and NÜTRL, and non-alcoholic products including Michelob ULTRA Zero, Budweiser Zero and Corona Cero; six key breweries; and four craft breweries from coast-to-coast. Our employees are the driving force behind our business – brewing the world's most loved beverages, building iconic brands and creating meaningful experiences for Canadians. Through 178 years of brewing excellence, we are always looking to serve up new ways to meet life's moments, dream big to move our industry forward and make a meaningful impact in our communities through a collective purpose of creating A Future with More Cheers.