Viking Revolution Builds on Fragrance Success With Launch Into Body Mist

Engineered with Viking Revolution’s signature rugged dependability, the new collection delivers an effortless daily scent upgrade—quality and performance for under $20.

NEW YORK--(BUSINESS WIRE)--Viking Revolution, the affordable men’s grooming brand known for its effective formulas and high-quality ingredients, today launched the Signature Body Spray Trio. Retailing for $19.99, the new collection features a curated selection of three sophisticated scents–Sandalwood, Spiced Vanilla, and Coffee & Whiskey–formulated to deliver men a lightweight fragrance refresh from morning to night.

The launch comes at a time when men are prioritizing personal care, incorporating fragrance and self-care into their everyday grooming routines. After its biggest year of sales to date in 2025, generating $50 million in revenue, expanding into 900 Walmart stores and online in January 2026, and surpassing 400,000 five-star reviews, Viking Revolution continues to demonstrate the growing demand for accessible, high-quality grooming products designed specifically for men.

“After seeing the overwhelming response to our fragrance collection, we knew there was an opportunity to take that momentum into a new category,” said Victor Mendoza, founder of Viking Revolution. “Men’s grooming has evolved well beyond traditional beard and hair care, and body mist felt like a natural next step for us. With Y2K culture having a resurgence, it was also the perfect time to put our own spin on a nostalgic category that feels relevant for how men are using fragrance today.”

Each fragrance is fully water-based and alcohol free and comes in a 3.3 fl oz (100 mL) bottle, with the full trio totaling 9.9 fl oz (300 mL). The collection was available exclusively on TikTok Shop starting September 8, and has now launched more widely on vikingrevolution.com and Amazon for $19.99.

ABOUT VIKING REVOLUTION

Founded in 2016, Viking Revolution is a leading men’s grooming brand, prioritizing effective but affordable, rugged, nature-powered products focused on beard care (oils, balms, shampoos), hair care, shaving kits, and colognes, aiming to help men style their beards and hair for a bold, adventurous look.

ABOUT ESSOR:

As a next-generation consumer products platform, Essor leverages technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. Essor's brand portfolio includes a broad range of rapidly growing brands like Boka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution.