FarmRaise Partners with Rodale Institute to Support Advancing Markets for Producers Program

FarmRaise’s digital infrastructure will help streamline producer enrollment, program administration and USDA reporting for Rodale Institute’s Advancing Markets for Producers initiative.

RIVERSIDE, Calif.--(BUSINESS WIRE)--FarmRaise Passport, the leading platform for managing farmer-facing incentive programs, today announced a partnership with Rodale Institute, the global leader in regenerative organic agriculture research and education, to support the delivery and long-term scalability of the Institute’s Advancing Markets for Producers (AMP) program.

Funded through the U.S. Department of Agriculture’s Advancing Markets for Producers initiative, Rodale Institute’s AMP program helps producers access multiple pathways that strengthen the long-term resilience of their operations, including conservation practices, organic transition, conservation planning, marketing assistance and infrastructure-related incentives.

As agricultural incentive programs continue to expand, organizations are increasingly challenged to manage multiple funding pathways while delivering a simple, consistent experience for producers. Through this partnership, FarmRaise provides the digital infrastructure that enables Rodale Institute to administer complex programs more efficiently while reducing administrative burden for both staff and producers.

Using the FarmRaise Passport platform, Rodale Institute can provide producers with a unified experience for enrollment, eligibility screening, document collection, field mapping and program participation across multiple incentive pathways. The platform also standardizes reporting and produces USDA-compatible exports, helping simplify compliance and program administration.

“Rodale Institute has been at the forefront of advancing regenerative and organic agriculture for decades,” said Jayce Hafner, CEO of FarmRaise. “Programs like AMP create meaningful opportunities for producers, but they also require operational systems that make participation simple and reporting reliable. We’re proud to support Rodale Institute with the technology needed to deliver these programs at scale while keeping the focus where it belongs, on serving farmers.”

For more than 75 years, Rodale Institute has helped farmers adopt regenerative organic practices through scientific research, education and technical assistance. The Institute continues to work directly with producers, researchers and industry partners to develop practical solutions that improve soil health, strengthen farm profitability and build resilient agricultural systems.

Through this multi-year partnership, FarmRaise will support Rodale Institute’s current AMP program while establishing a flexible foundation for future producer engagement initiatives.

“Farmers already carry the tremendous responsibility of growing our food while stewarding the land,” said Jeff Tkach, CEO of Rodale Institute. “Accessing resources designed to support them shouldn’t add unnecessary complexity. Our partnership with FarmRaise is about removing those barriers and making it easier for farmers to access the support they need through the AMP program."

About FarmRaise

FarmRaise is the digital infrastructure for farmer-facing programs. The FarmRaise Passport platform helps agricultural organizations design, launch, and manage grants, conservation initiatives, sustainability programs, and incentive programs through a single producer experience. FarmRaise Passport streamlines enrollment, eligibility, document collection, payments, reporting, and producer communications, enabling organizations to scale programs while reducing administrative burden.

ABOUT RODALE INSTITUTE

Rodale Institute is a 501(c)(3) nonprofit dedicated to growing the regenerative organic agriculture movement through rigorous research, farmer training, and education. Named one of Fast Company’s Most Innovative Companies in 2025, the Institute’s groundbreaking science and direct farmer support programs serve as a catalyst for change in farming and food production worldwide. Over its 78-year history, Rodale Institute has proven that organic farming is not only viable but essential to humanity’s survival. Learn more at rodaleinstitute.org.