Tractor Supply and Starlink Turn Rural Connectivity Into Support for 4-H Youth

Every eligible Starlink kit purchased at Tractor Supply and activated through November 15 brings fast, reliable internet home and supports local 4-H youth leadership programs

BRENTWOOD, Tenn.--(BUSINESS WIRE)--Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States (the “Company”), 4-H and Starlink today announced the next phase of their collaborative initiative to bridge the digital divide in rural communities. Now through November 15, when customers activate an eligible Starlink kit bought at any Tractor Supply store or on TractorSupply.com, Starlink will donate the value of the customer’s first month of subscription service to the National 4-H Council, generating funding for local 4-H programs that help equip young people with the skills, experiences and opportunities needed to be Beyond Ready for work and life.

Customers can find Starlink kits alongside the tools, feed and lawn and garden products they already shop for, with Team Members on hand to answer questions about getting connected.

How it works for customers:

• For eligible Starlink kits purchased at Tractor Supply stores and TractorSupply.com that are activated through November 15, Starlink will donate the value of the first month of subscription service directly to the National 4-H Council, generating funding for local 4-H programs.
• In-store Starlink purchases are eligible for an additional $50 discount with proof of activation. Shop for a Starlink Standard or Starlink Mini at any Tractor Supply location, and activate your kit with the Starlink QR code (www.starlink.com/activate) before checkout to receive your discount. Proof of activation must be shown at checkout, and offer is valid in-store only. Team Members can help answer any questions.
• Every purchase builds on the $500,000 Tractor Supply donated to the National 4-H Council to kick off the initiative.
• Starlink is providing 100 kits and fast, reliable internet service to 4-H clubs serving rural youth, generating opportunities for students to participate in hands on experiences that prepare them for life, including STEM, educational and workforce development.

What they’re saying:

In June, U.S. Agriculture Department Secretary Brooke Rollins joined Tractor Supply President and CEO Hal Lawton, National 4-H Council President and CEO Jill Bramble, and SpaceX Vice President of Satellite Policy David Goldman at the Great American State Fair on the National Mall in Washington, D.C., to announce the initiative.

“Serving Life Out Here means helping our customers bring reliable internet home and investing in the young people growing up in their communities. Every eligible kit our customers pick up this fall does both. Providing rural communities with reliable broadband isn’t just about connectivity–it’s about giving the next generation the tools to thrive in their hometowns.”
— Hal Lawton, President and CEO of Tractor Supply

“Connecting the unconnected has always been at the core of Starlink’s mission. We’re excited to work with Tractor Supply and 4-H to help bring reliable, high-speed internet to rural communities across America. By expanding access, we can support 4-H’s efforts to deliver STEM education and create new opportunities for youth.”
— David Goldman, Vice President of Satellite Policy at SpaceX

“As 4-H works to reach 10 million young people by 2030, expanding digital access is critical in rural communities. We are deeply grateful for Tractor Supply’s continued commitment and proud to welcome Starlink as a supporter in preparing the next generation to be Beyond Ready.”
— Jill Bramble, President and CEO of National 4-H Council

Why it matters:

• For many rural households, a lack of reliable broadband is still a daily barrier to schoolwork, telehealth appointments, remote work and running a small business or farm from home. A lack of access to internet connectivity is one of the most significant contributors to the opportunity gap young people face today.
• The initiative combines Starlink’s reliable connectivity, Tractor Supply’s nationwide rural footprint of more than 2,400 stores and 4-H’s ability to reach youth in every county and parish across the country.
• Beyond the hardware, every customer purchase helps fund educational, STEM and workforce development opportunities for rural youth through 4-H’s Beyond Ready initiative.

By the numbers:

• 12 million: Young people without broadband internet access at home, who are challenged to keep up with schoolwork and maintain positive social relationships, according to 4-H.
• 10 million: Young people 4-H aims to reach annually by 2030 through its Beyond Ready initiative.
• $27+ million: Raised by Tractor Supply for 4-H youth programs since 2010 through its bi-annual Paper Clover fundraiser.

Eligible Starlink kits are available now at Tractor Supply stores nationwide and on TractorSupply.com. To learn more about the initiative, visit 4-H.org.

About Tractor Supply Company

For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 290 on the Fortune 500. The Company’s more than 54,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, Allivet, a leading online pet and animal pharmacy, and VIP Petcare, the largest provider of mobile veterinary care in the U.S., in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.

As of June 27, 2026, the Company operated 2,463 Tractor Supply stores in 49 states and 209 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.

About Starlink

Starlink is the world’s most advanced satellite constellation in low-Earth orbit, delivering reliable broadband internet capable of supporting streaming, online gaming, video calls, and more. Starlink is engineered and operated by SpaceX. As the world’s leading provider of launch services, and the only provider with an orbital class reusable rocket – SpaceX has deep experience with both spacecraft and on-orbit operations. Learn more at www.starlink.com and follow @Starlink on X.

About 4-H

4-H, the nation’s largest youth development organization, grows confident young people who are empowered for life today and prepared for careers tomorrow. 4-H programs reach nearly six million young people across the U.S. through experiences that develop critical life skills. Through the Beyond Ready national initiative, 4-H aims to increase that number to 10 million youth annually by 2030. 4-H is the youth development program of our nation’s Cooperative Extension System and USDA and serves every county and parish in the U.S. through a network of 110 public universities and more than 3,000 local Extension offices. Globally, 4-H collaborates with independent programs to empower one million youth in 50 countries. The research-backed 4-H experience grows young people who are four times more likely to contribute to their communities; two times more likely to make healthier choices; two times more likely to be civically active; and two times more likely to participate in STEM programs.

Learn more about 4-H at 4-H.org and follow us on Facebook, Instagram and LinkedIn.