‘Experience All Things K-Style in Mexico’ 2026 K-EXPO MEXICO to Open at WTC CIEC on September 24

• Experience K-culture in one place, from broadcasting, games, and character IP to K-food and K-beauty
• KOREA SPOTLIGHT, featuring WINNER, SOYOU and more, to take place at the Pepsi Center on September 26
• One-on-one business meetings to connect Korean companies with buyers from Mexico and Latin America

MEXICO CITY--(BUSINESS WIRE)--The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) will hold 2026 K-EXPO MEXICO: All about K-style from September 24 to 27 at WTC CIEC in Mexico City.

It is jointly hosted by the Ministry of Culture, Sports and Tourism; the Ministry of Agriculture, Food and Rural Affairs; the Ministry of Oceans and Fisheries; the Ministry of Health and Welfare; the Ministry of SMEs and Startups; the Ministry of Trade, Industry and Resources; and the Ministry of Foreign Affairs. Organizers include the Korea Creative Content Agency, Korea Tourism Organization, Korea Agro-Fisheries & Food Trade Corporation, Korea Cosmetic Industry Institute, Korea SMEs and Startups Agency, Korea Trade-Investment Promotion Agency, and the Embassy of the Republic of Korea in Mexico.

From September 25 to 27, visitors can enjoy K-food tastings and cooking shows, K-beauty experiences, Korean tourism content, and programs featuring games, characters and music. AMOREPACIFIC, LG H&H, Nongshim, Binggrae, Netflix, JYP, LG and Samsung Electronics will also showcase products and content.

On September 26, KOREA SPOTLIGHT will take place at the WTC Pepsi Center in a special K-pop concert format, featuring WINNER, SOYOU, DAYOUNG, ALPHA DRIVE ONE and TOUCHED. Ahead of the showcase, the winning team of “K-POP Cover Dance All-Stars in Mexico” will take the stage for a special performance. On September 25, an ALPHA DRIVE ONE fan meeting and signing event will also be held.

Visitors may enter through on-site registration with valid identification. Minors should bring a student ID or be accompanied by a guardian. Details are available at 2026kexpomexico.com and instagram.com/2026k_expomexico.

From September 24 to 25, one-on-one business matchmaking and export consultations will connect Korean content companies with buyers from Mexico and Latin America across broadcasting, OTT, games and character IP.

Yoonji Kim, President of KOCCA, said, “We hope K-EXPO MEXICO will offer Mexican audiences a chance to experience diverse K-style content and create new opportunities for cooperation between Korean companies and partners in Mexico and Latin America.”