Go Brewing Names Performance Chef and Ultra-Endurance Athlete Dan Churchill Partner and Head of Strategy

Forbes 30 Under 30 honoree, sponsored athlete, bestselling cookbook author and professional chef joins the fastest-growing non-alcoholic brewery in the country to lead product strategy

NAPERVILLE, Ill.--(BUSINESS WIRE)--Go Brewing, the Chicagoland-based non-alcoholic brewery recognized as the fastest-growing in the United States, today announced a landmark partnership with Dan Churchill — performance chef, ultra-endurance athlete, Forbes 30 Under 30 honoree, and one of the most recognized voices at the intersection of food, fitness, and human performance. Churchill joins Go Brewing as a partner and, in a newly created role, as Head of Strategy, effective immediately.

The announcement marks a significant evolution in Go Brewing’s ambition: from building the best non-alcoholic beer in the country to building a performance-forward lifestyle brand at the intersection of craft, nutrition, and elite athletic culture. Churchill’s appointment is not an endorsement arrangement — he is fully embedded in the business and has an active seat at the table.

He made that clear on day one. Within hours of formalizing the partnership, Churchill was in Go Brewing’s lab — tasting formulations, evaluating ingredients, and working alongside the brewing team on a new product line currently in development. That kind of hands-on engagement is exactly why Go Brewing sought him out.

“I’ve spent my career at the intersection of performance and pleasure: the idea that what you eat and drink should make you better, not hold you back. Go Brewing is the only beer brand I’ve encountered that actually lives that philosophy, and I experienced that on day one. I’m not here to put my name on something. I’m here to build something great.” — Dan Churchill, Partner & Head of Strategy at Go Brewing.

Churchill brings a unique set of credentials that are critical to the role. A trained chef with a Master’s degree in Exercise Science, he has served as the official chef for Under Armour, personal chef to Lindsey Vonn during the 2018 Olympics, and a coach and contributor on Chris Hemsworth’s Centr platform — one of the world’s most downloaded health and fitness apps. He is a Forbes 30 Under 30 honoree, a Leadville 100 ultramarathon finisher, and an On sponsored athlete. His newsletter reaches an audience of over 19,000, with his YouTube channel, @danchurchillcooks, reaching nearly 300,000 subscribers.

“We never stand still at Go. Good enough isn't our DNA, so we have to keep evolving, in big ways and small. Dan doesn't just bring a health-and-performance mindset. He’s an award-winning chef, and that's exactly the kind of skill set we want on this team. Bringing him on is proof of the commitment I made when I started this thing: go out and find exceptional people, from all corners of life, because that's what it takes to build something truly great for the people who drink our beer and expect nothing less.” — Joe Chura, CEO & Founder, Go Brewing

In his role as Head of Strategy, Churchill will contribute formulations and insights to shape Go Brewing’s product development pipeline, with a specific focus on innovations in the N.A. category. He will also play an active role in Go Brewing’s broader brand strategy, content direction, and partnership development as the company accelerates its national footprint.

The partnership reflects a deliberate strategic posture for Go Brewing: as the N.A. beer category matures and consumer expectations rise, the brands that will lead are those that can credibly claim a place in performance culture — not just wellness aesthetics. Churchill’s presence on the team is both signal and substance.

About Dan Churchill

Dan Churchill is a chef and hybrid athlete who has turned his expertise in performance nutrition into a media platform reaching millions. A trained chef with a Master’s degree in Exercise Science, Dan is the author of the bestselling cookbook Eat Like a Legend and a longtime collaborator with Chris Hemsworth's Centr — one of the world's most downloaded health & fitness apps. He’s a recurring guest on The Drew Barrymore Show and the Today Show.

His YouTube channel has grown to nearly 300K subscribers, built around athlete-focused cooking, performance science, and myth-busting content. His weekly newsletter, Legendary, breaks down the science behind everyday ingredients, and Dan’s expertise has been featured in outlets like Muscle & Fitness.

Dan works as a strategic partner to a number of leading health and performance brands. On the athletic side, he’s a competitive HYROX athlete who raced at the 2026 HYROX World Championships and is currently training for his first full-distance Ironman triathlon.

About Go Brewing

Go Brewing is a Chicagoland-based non-alcoholic brewery founded by Joe Chura — a technology entrepreneur and former automotive industry executive who applied his experience scaling businesses to build one of the fastest-growing breweries in the United States. Go Brewing produces a full range of non-alcoholic craft beers and other beverages that are designed to deliver on flavor and ritual and are specifically brewed so you always Remember Tomorrow. The company is currently pushing the boundaries of what N.A. beer could be, in partnership with Dan Churchill, and counts ultra-endurance athlete and bestselling author Rich Roll and Olympian, filmmaker, and actor Alexi Pappas among its strategic partners, alongside others across performance and culture. Chura calls this group The Team — a hand-picked roster of all-star operators, athletes, and creators assembled to build the best beer on the planet, together. LFGO. Visit gobrewing.com for more.

ADDITIONAL INFORMATION

High-resolution photography, additional background on Dan Churchill, and executive interview availability upon request.