Rich Roll Enterprises Invests and Listen Ventures Doubles Down on Go Brewing

NAPERVILLE, Ill.--(BUSINESS WIRE)--Go Brewing, one of the fastest-growing non-alcoholic beer manufacturers in the U.S., according to Nielsen, today announced strategic financing from Rich Roll Enterprises and follow-on investment from Listen Ventures. The investment marks a full-circle moment: Roll was the keynote speaker at Founder Joe Chura's GO event, where the idea for Go Brewing was born.

"I was there at the beginning," said Rich Roll. "Joe created this fitness-focused event and didn't want to hand out alcohol afterward—so he went looking for great NA beer and realized the category needed a revolution. What he's built since then speaks for itself."

Roll, a bestselling author, ultra-endurance athlete, and host of one of the top-ranked health and wellness podcasts reaching millions globally, was a formative influence on Chura's own health journey before becoming an investor. The partnership represents both capital and cultural credibility for a brand redefining the intersection of craft beer and performance lifestyle.

Since launching distribution in 2024, Go Brewing has scaled to 32 states and 8,000+ retail locations—including Costco, Kroger, Whole Foods, Trader Joe's, Total Wine, Jewel/Albertsons, Wegmans, and Meijer. Revenue has more than doubled year-over-year for the second consecutive year, with a run rate now exceeding $10M. The company has emerged as one of the top share gainers in craft NA beer on a year-over-year basis while maintaining one of the industry's strongest operational foundations: a vertically integrated platform built with minimal debt, encompassing manufacturing, fulfillment, digital infrastructure, and proprietary software.

Go's differentiation lies in the Beer Club, best-in-class margins, and an innovation machine that keeps members engaged through unprecedented variety—then scales the best-reviewed styles through retail distribution.

"We built this from the garage with one mission: make the best NA beer on the planet," said Joe Chura, Founder and CEO. "Two 2025 World Beer Cup medals and Untappd's Lager of the Year validate we're doing that. Now it's time to amplify. We've been conservative on marketing and still became one of the fastest-growing brands in the category with best-in-class acquisition costs and retention. The opportunity ahead is massive."

The funding comes as the non-alcoholic beer market explodes globally, projected to grow from $24 billion in 2025 to over $40 billion by 2035, with U.S. sales surging 17% year-over-year. Go Brewing has positioned itself to capture this growth with award-winning products, operational efficiency, and strategic partnerships, including multi-year contracts with HYROX, the leading global fitness competition.

Listen Ventures, a Chicago-based early-stage consumer fund with a portfolio including Calm, Factor, Black Buffalo, Angels Envy, and KiwiCo, has backed Go Brewing since its early stages. The firm's continued investment alongside Roll signals strong confidence in Go Brewing's category-defining potential.

"The moment we stepped foot into their state-of-the-art brewery and taproom, we could feel how every element of the Go experience has been designed with a lens toward consumer obsession and brand devotion—built on real craft, real intention, and a foundation of authenticity that comes through in every detail," said Jeff Cantalupo, Founder and Managing Partner at Listen Ventures.

The capital will fuel western and northwest market penetration, doubling down on distribution expansion and brand awareness in regions where health-conscious consumers are driving accelerated NA adoption.

"We manufacture our own products, we're delivering on our plan to scale national distribution, and we're posting some of the highest rate-of-sale numbers in the category," Chura added. "Rich and the Listen team understand this isn't about quick exits—it's about owning a category that's fundamentally reshaping American drinking culture."

Chura previously bootstrapped Launch Digital Marketing and Dealer Inspire before exiting to Cars.com for $165M. He founded Go Brewing by building a non-alcoholic brewery from the ground up—obsessing over how the beer was crafted as a true expression of his conviction—before deciding to take on outside investment.

About Go Brewing

Go Brewing is a non-alcoholic craft beer company on a mission to create beverages crafted for a better tomorrow. Winner of two 2025 World Beer Cup medals and Untappd's Lager of the Year, Go Brewing produces award-winning beers distributed across 32 states and 8,000+ retail locations nationwide. The company operates a vertically integrated platform encompassing manufacturing, fulfillment, and digital infrastructure.