Hair Expert Jen Atkin Has a New Hair Obsession: Keeping It Off Your Floors with Swiffer Hair Magnet Deluxe

From curls and blowouts to pet hair and beyond, Swiffer Hair Magnet helps trap and lock the hair your everyday routines leave behind

CINCINNATI--(BUSINESS WIRE)--Hair is part of nearly everyone's daily routine. From long hair and curls to beard trimmings and pet hair, every hair story is different. Yet one universal truth remains: hair has a way of ending up everywhere. In fact, 52% of Americans say they only clean their floors when dirt, dust or hair becomes visible¹, highlighting just how often everyday messes can accumulate before they're addressed.

That's why Swiffer is partnering with hair expert and entrepreneur Jen Atkin to spotlight a different kind of hair tool: the Swiffer Hair Magnet, designed to tackle the hair, dust and debris that accumulate on floors throughout the home. Swiffer Hair Magnet traps and locks what other tools may push around, making it easier to clean up hair, no matter where it comes from.

As one of the beauty industry's most recognized hair experts, Jen Atkin has spent her career helping people manage, style and care for their hair. Through years of working with clients and building hair-focused businesses, she has seen firsthand that great hair routines often leave behind an unwanted reality: loose hair on floors, in corners and along baseboards. That's where the Swiffer Hair Magnet comes in, helping trap and lock the hair that accumulates after styling, shedding, grooming and everyday life.

"As a hair expert, I've spent years helping people achieve their best hair, but every routine has one thing in common: hair doesn't always stay on your head," said Jen Atkin. "Whether it's the strands left behind after styling, the hair that collects after a trim, or the everyday shedding from my dogs that seems to find its way into every corner of the house, cleanup is simply part of the process. The Swiffer Hair Magnet takes the hassle out of picking up loose hair, helping make cleanup feel like a natural finishing touch to any hair routine."

The Swiffer Hair Magnet was engineered specifically for one of the most persistent household cleaning challenges: hair pickup. Featuring 3D fluffy fibers that help Trap + Lock™ 2X more hair, dirt and dust², the product is designed to lift and capture hair from everyday activities, from styling and grooming to pet shedding. A 360-degree locking head helps users reach baseboards and corners where hair tends to collect, while a collapsible handle and cord-free design make it easy to grab for quick cleanups throughout the day.

“Jen Atkin has built her career around great hair, so she knows better than anyone how annoying it can be to clean it up,” said Ann Tobias, Swiffer Brand Director. “Swiffer Hair Magnet traps hair instead of pushing it around like a broom, making cleanup feel as satisfying as a great hair day.”

What is the Swiffer Hair Magnet?

The Swiffer Hair Magnet is a cleaning tool designed to tackle pet and human hair, dust and everyday debris that accumulate on floors throughout the home. The product uses 3D fluffy fibers designed to Trap + Lock™ hair while helping consumers clean hard-to-reach spaces and baseboards.

Why did Swiffer partner with Jen Atkin?

Jen Atkin is one of the most recognized hairstylists in the world and has spent her career helping people manage, style and care for their hair. Together, Swiffer and Atkin are spotlighting an often-overlooked reality: every hair routine creates cleanup, and every consumer can benefit from a simpler way to tackle hair on their floors.

Does the Swiffer Hair Magnet pick up different types of hair?

Yes. Swiffer Hair Magnet is designed to tackle the everyday hair messes that come with styling, grooming, shedding and life at home. From long strands and short clippings to beard trimmings and dog and cat hair, its 3D fluffy fibers help Trap + Lock™ hair from hard floors, making everyday hair cleanup easier.

What makes the Swiffer Hair Magnet different?

The Swiffer Hair Magnet features:

• 3D fluffy fibers that help Trap + Lock™ 2X more hair, dirt and dust¹
• A 360-degree swivel and locking head designed for baseboard cleaning
• A collapsible stick that retracts to half its size for easier storage
• Cord-free and charge-free operation, making it ready whenever you need it

^____________________ ^1 Swiffer 2026 Survey Data

^2 Vs. Swiffer Hair Magnet cloths

What products are available and where can consumers find them?

The Swiffer Hair Magnet Deluxe Starter Kit is available nationwide. The kit includes the Hair Magnet Deluxe, Hair Magnet Heavy Duty Sweeping Cloths and Mop & Go Heavy Duty Mopping Cloths. Additionally, the Heavy Duty Sweeping Cloth refills are available in Unstopables and Lemon Scents. Pricing and promotion are at the sole discretion of retailers.

To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.

About Procter & Gamble

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