Generational Group Advises Affinity Advisory Network, LLC in its Sale to Stark Novus Financial Inc.

DALLAS--(BUSINESS WIRE)--Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce the sale of Affinity Advisory Network, LLC to Stark Novus Financial Inc. The acquisition closed July 15, 2026.

Founded in 2013 and headquartered in Canton, Ohio, Affinity Advisory Network, LLC supports a nationwide network of agents and advisors serving clients throughout the United States. Affinity has developed proprietary advisor training systems, lead generation infrastructure and client relationship management tools designed to support scalable growth and recurring client engagement.

Headquartered in New York, New York, Stark Novus Financial Inc., formerly known as Nu Ride Inc. and Lordstown Motors Corp., is a publicly traded company that emerged from bankruptcy in March 2024. In addition to its other activities, including resolving claims and pursuing, settling, or otherwise disposing of retained causes of action, the company has been exploring potential business opportunities, including strategic alternatives and business combinations.

Generational Group Executive Managing Director, M&A, Central Region – Michael Goss, and his team led by Senior Managing Director, M&A, Jerry Yocum and Managing Director, M&A, Ryan Johnson successfully closed the deal. Executive Managing Director and Group Leader, David Robinson and Senior M&A Advisor, Rob McCleland established the initial relationship with Affinity Advisory Network, LLC.

Ryan Binkley, CEO of Generational Group, added, “We are honored to have advised on this transaction, bringing together two companies whose complementary expertise creates a strong platform for future growth. We look forward to seeing the value this partnership delivers in the years ahead.”

About Generational Group

Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 350 professionals across 17 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including M&A advisory, exit planning education, business valuation, strategic growth advisory, wealth advisory, and digital solutions.

Celebrating its 21^st year, Generational has successfully closed over 1,800 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $1 billion in 2024 and 2025.

The firm was named 2025 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in 2024 and 2025.