HEINZ Introduces the Love Lid, the First Customizable Ketchup Lid Made for Summer's Favorite Foods

After 157+ years in the ketchup game, HEINZ is reimagining its ketchup bottle to let fans choose their perfect squeeze

KEY SUMMARY BULLETS:

• The HEINZ Love Lid is the first customizable ketchup lid designed to empower fans to choose their perfect squeeze of ketchup for summer's favorite foods.
• Inspired by the many ways people enjoy HEINZ, the Love Lid features three customizable settings—Like, Love, and Crazy Love—so fans can match every squeeze to what's on their plate.
• Available for a limited time as part of an exclusive grilling-season bundle on www.TheLoveLid.com in the U.S. and through HeinzToHome.co.uk in the U.K., HEINZ is helping fans elevate barbecues, backyard gatherings and summer meals. 

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Some ketchup lovers like a little dip with their fries, others want the perfect zigzag across a hot dog and true believers think a burger isn't finished until it's wearing a blanket of HEINZ. This grilling season, HEINZ, the global leader in condiments, is celebrating the many ways people around the world enjoy their favorite ketchup with the debut of the HEINZ Love Lid. Featuring three settings – Like, Love and Crazy Love, the Love Lid is the first customizable ketchup lid designed to let fans dial in the right amount of HEINZ and choose their perfect squeeze every time.

THE PERFECT SQUEEZE FOR KETCHUP LOVERS

From the perfect ketchup-to-fry ratio to whether a hot dog deserves a drizzle or a full squeeze, ketchup lovers have long debated what the "right" amount of HEINZ is. Inspired by passionate online discourse, HEINZ is empowering fans to measure with their hearts for every summer favorite, allowing them to be in control of their sauce flow.

“We all experience love differently and our fans’ connection to ketchup is no exception. People have deeply personal rituals around how much ketchup they squeeze, and we celebrate every one of them,” said Nina Patel, Vice President, Global HEINZ at the Kraft Heinz Company. “Whether they ‘like it,’ ‘love it,’ or have full-on ‘crazy love,’ there’s no wrong way to enjoy HEINZ. The Love Lid is an innovation that lets consumers squeeze to their heart’s content, because HEINZ has always been more than a condiment, and this summer we’re proving we have a love language all our own.”

HOW TO GET THE NEW GLOBAL INNOVATION

The Love Lid is the latest example of how HEINZ continues to reimagine its iconic ketchup bottle to better serve the fans who love it most. Following innovations like the HEINZ Dipper, the brand is evolving its packaging, giving fans another new way to personalize every squeeze. Available in the US and UK, the Love Lid marks a milestone in the brand’s growing global footprint as HEINZ seeks to expand its reach while reinforcing fans’ irrational love for its unmistakably rich sauce.

To help fans make the most of grilling season, HEINZ is offering the Love Lid as part of a limited-time bundle available exclusively on www.TheLoveLid.com in the U.S. and as part of a HeinzToHome.co.uk offering in the U.K. Each bundle will come with one bottle of HEINZ Tomato Ketchup, one Love Lid and a handout that shows the suggested squeeze based on your summer eats.

Whether you're team Like, team Love or proudly team Crazy Love, one thing is certain: summer's favorite foods are better with HEINZ. For more information on the Love Lid, follow @HeinzUS and @HeinzUK on social media.

ABOUT THE KRAFT HEINZ COMPANY

Kraft Heinz (Nasdaq: KHC) is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal Kitchen, and Lunchables, we are unlocking the full power of our portfolio. We deliver high‑quality, great‑tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at www.kraftheinzcompany.com.