Intentsify Named “Customer Data Solution of the Year” in 2026 MarTech Breakthrough Awards Program

9th Annual Program Honors the Marketing, Sales, and AdTech Innovators Reshaping How Brands Engage, Convert and Grow

WESTWOOD, Mass.--(BUSINESS WIRE)--Intentsify, a global provider of B2B intent data and signal-based go-to-market solutions, today announced that it has been selected as winner of the “Customer Data Solution of the Year” award in the 9^th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales, and advertising technology industry.

Most intent data serves one use case well and falls short everywhere else. The Intentsify identity graph is built to do the opposite: it converges intent, contact, firmographic, technographic, digital, and business event data into a single, unified view of the buying group, so every GTM motion from audience creation and digital advertising to demand generation, sales prioritization, and AI-driven workflows, runs on the same data.

The recent acquisition of Salutary Data strengthens that data foundation directly, adding over 150 million verified B2B contact profiles and rigorous validation to the identity layer. It follows Intentsify's acquisition of 5x5, whose member-driven, self-correcting dataset already deepened identity resolution across the graph. Together, the two acquisitions reinforce a single intelligence layer that powers everything downstream.

Buying Group Intent puts that intelligence to work, surfacing the research behavior of individual decision-maker personas within target accounts. It distinguishes early- from late-stage signals, uncovers buying group participants competitors miss, and enables persona-specific messaging aligned to research stage.

The same foundation scales into activation. Intentsify's audience solutions give marketers 700+ pre-built B2B segments spanning intent signals, firmographics, technographics, personas, and business events, ready for direct activation in The Trade Desk and DV360. Audience Explorer makes browsing, layering, and activating segments instant, with real-time reach and pricing estimates built in. For deeper precision, Custom Audiences are built around specific solutions, use cases, and buying groups, and activate across a full digital advertising ecosystem, including display, native, CTV, DOOH, audio, and social media.

“The differentiator we bring is that every impression is grounded in the same identity graph powering the rest of the GTM motion, not a separate data set bolted on. Our solution combines AI-weighted topic scoring, solution-level intent models, persona-level insights, and built-in activation through advertising and lead generation programs,” said Marc Laplante, co-founder and CEO of Intentsify. “Thank you to MarTech Breakthrough for this special award. Our solutions are continuously strengthened by technology as well as strategic acquisitions so that we can keep providing our customers with accessible data for scalable media programs that deliver results.”

For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales, and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry.

“GTM data isn't the kind that powers one use case well but makes every use case better. That's what Intentsify delivers. Every GTM motion runs on precise, complete, and contextual underlying data. Yet most intent data falls short due to providers delivering category-level signals and broad indicators, causing motions to fire at the wrong people with the wrong message at the wrong time,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Intentsify provides data that is built for GTM motion to inform audience creation and digital advertising activation, demand generation, sales prioritization, and agent development.”

The Intentsify identity graph processes over 1.1 trillion monthly intent signals across nine diverse sources, leveraging five billion mobile advertising IDs, 203 million IP addresses, 12,000 tracked technologies and more.

About Intentsify
Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. Intentsify’s AI-powered solutions empower marketers to turn buying signals into pipeline through customized advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables full-funnel go-to-market programs for revenue acceleration.

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.