Cloudinary Becomes the First Visual Media Platform Built for Agent-Native Development

Cloudinary’s production-ready visual media infrastructure provides the context, APIs, and guardrails for agentic-driven apps

SAN JOSE, Calif.--(BUSINESS WIRE)--Cloudinary, the image and video platform trusted by the world's leading brands, today announced the launch of its Agent Experience layer – making Cloudinary the first visual media platform purpose-built for a new development model where humans define outcomes and AI agents execute implementation. Its new Agent Experience layer allows AI agents to build, run, manage and optimize visual media workflows autonomously within a self-provisioned, fully-featured “Claimable Cloud” – an environment scoped for agent-driven experimentation that developers can easily take ownership of to continue production without losing any progress. This allows developers and teams to bring applications to market even faster without worrying about the mechanics of media integration or impractical agent-developer handoffs.

Agents Can Now Build With Cloudinary From the Very First Prompt

Most developer platforms are still designed around a human onboarding flow: an agent can recommend a service, but someone still needs to create an account and complete setup before work can begin. Cloudinary removes that friction entirely by allowing agents to provision their own Claimable Cloud – running on the same production infrastructure that serves Cloudinary's customers – without requiring human configuration.

Agents become implementation partners that can self-provision, evaluate Cloudinary, integrate it into an application, and begin delivering value autonomously. Developers remain responsible for application design and product decisions.

Visual Media That Agents Can Understand and Act On

Most platforms treat media as unstructured files or static URLs. This means the agent can see a filename and a URL, but not what an asset contains, whether it's approved, who can access it, or how it relates to the rest of the application. Without that context, agents can't reliably search for media, enforce governance, or orchestrate workflows.

Cloudinary gives agents the rich context necessary to perform three key functions of the visual media workflow: find the right asset, govern how it's used, and act on it without human intervention. For example, a developer building a marketplace platform could instruct an agent to process incoming user-generated images. The agent then checks each against brand and compliance standards, routes non-compliant assets for human review, and automatically publishes approved content to the right channels. Or a developer building a social media automation platform instructs an agent to prepare and publish a product launch carousel across Instagram, TikTok, and LinkedIn – and the agent pulls approved campaign assets from the library, generates platform-specific formats and aspect ratios for each channel, applies brand-compliant overlays, and queues posts for scheduled delivery, without a human touching a single file.

This rich context also extends to AI-generated content within Cloudinary. With its recently released Image Generation and Image to Video capabilities, content is generated directly within Cloudinary and doesn’t need to be downloaded and reuploaded to an asset repository. Any media generated within Cloudinary is automatically classified, tagged, and stored in accordance with existing policies, ensuring it is just as understandable by agents as any other piece of existing content.

Every asset becomes a structured media object with searchable metadata, governance rules, permissions, usage rights, relationships, and delivery intelligence built in. The developer becomes the policymaker and the agent becomes the executor.

A Platform Built for Agent-Native Development

Cloudinary has been AI-native since its founding in 2012, with the belief that automation and increasingly rapid development cycles would define the future of software. Today’s launch reflects that foundation meeting today's agent-native reality: a visual media platform where agents don't have to infer what's possible, but invoke capabilities designed to be automated.

Through MCP support, agent-native tooling, LLM-readable documentation, dedicated Skills packages, AI-optimized SDKs, and deterministic APIs, Cloudinary gives agents a single API-first platform for storage, optimization, transformation, search, governance, and delivery – without requiring custom logic or human configuration at every step.

"Software is no longer built exclusively by humans writing code. Developers increasingly work alongside AI agents that discover services, evaluate architectures, provision infrastructure, and build integrations – and we built Cloudinary to meet this reality," said Tal Lev-Ami, Co-founder and CTO at Cloudinary. "This isn't about replacing developers, it’s about giving them a more capable execution model. When an agent can provision its own environment, understand what's in a media library, and automate complete workflows without custom logic, developers can focus on what actually matters – application design and product decisions. That's the infrastructure we built."

Cloudinary’s agent-native innovations are available today. Autonomous provisioning is available today to any agent, with no account, payment method, or human configuration required. MCP server support, agent-native tooling, Skills packages, and AI-optimized SDKs are available to all Cloudinary customers. For more information, read today’s blog and visit https://cloudinary.com/agents.

About Cloudinary

Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than four million users and 13,000 customers, including Adidas, Etsy, Grubhub, Mattel, Minted, Paul Smith, and Zalando rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for businesses to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.