GOODLES Give Forks Something to Twirl Over with the Launch of Twirly Mac

Twirly adds a new spin on mac & cheese and debuts in three bold flavors

SANTA CRUZ, Calif.--(BUSINESS WIRE)--Today, GOODLES, the brand that reimagined boxed mac & cheese, launches Twirly Mac: an entirely new, category-bending noodle shape hitting shelves in three bold, craveable flavors: Cheddar Weather, Alfredo Heights, and Hotshot Jackpot.

A little twirl can change your entire perspective, and GOODLES is bringing that energy straight to your bowl. The brand took its revolutionary little noodle and gave it a twist! Spinnable, sauce-able, and entirely delectable, Twirly is unlike anything in the mac category today. GOODLES built an entirely new take of mac & cheese and then paired it with bold flavors you’d want with such a fork-spinnable noodle.

Twirly launches in three layered, bold, and complex flavors, and all are Clean Label Certified:

• Cheddar Weather: A golden, savory cheddar mac that tastes like Sunday supper meets soup for the soul, with a warm, rich, welcoming flavor.
• Alfredo Heights: A classic, creamy alfredo mac infused with white miso for the deepest, most satisfying alfredo out there.
• Hotshot Jackpot: A chili garlic cheddar mac with a touch of heat. Rich, electric, and layered with chili, soy, garlic, and scallions in perfect harmony.

“We have been bending the edges of what’s possible in Mac & Cheese from our very founding,” said Jen Zeszut, CEO and Co-Founder at GOODLES. “Our nutrition, our branding, our flavors, our packaging, our passionate community of fans who are tattooing our branding on their bodies and dressing up like our Mac for Halloween – all unthinkable in our aisle until GOODLES hit the scene. Twirly Mac is the next frontier. More than a line extension – it is an mac and cheese eating experience extension and it is entirely new. But soon, you will not be able to imagine life – or the Mac & Cheese aisle – without it.”

This isn’t a ramen noodle, but a completely new and delicious format that keeps the same yum and nutritional benefits fans already love! Each flavor delivers 14 grams of protein, 7 grams of fiber, and 21 nutrients from plants per serving.

"Twirly Mac was a true R&D challenge, and that's what made it exciting," said Molly Michet, Chief Product Officer at GOODLES. "We set out to create a brand-new eating experience for our Mac & Cheese-loving community, and that included designing a noodle shape that holds sauce in a completely different way than our classic Mac. This new noodle unleashed our creativity on the flavor front, too! The result is a brand new mac experience that is both twirlable and craveable.”

Twirly is available now at goodles.com and will be available later this month at select retailers. The new mac line has an SRP of $3.79 per box. For more information on GOODLES, visit goodles.com.

About GOODLES

GOODLES makes noodles, gooder. The brand launched in November 2021, born out of the idea that mac and cheese is a cornerstone of pleasurable eating and loved by all ages, yet often lacks nutrition and crave-worthy taste. Made with a proprietary noodle recipe that looks, tastes, cooks, and chews just like the noodles we all love, GOODLES includes protein, fiber, prebiotics, and 21 nutrients from plants. Plus, it's a Low Glycemic Index food, has fewer calories, and is the first boxed mac and cheese to win the coveted Clean Label Purity Award. Located in Santa Cruz, CA, GOODLES is committed to giving away at least 1% of all products sold to organizations that address food insecurity. For more information on GOODLES, visit www.goodles.com.