The More the Cheesier! GOODLES Launches Wild Wild Pesto Mac & Cheese and Expands Cups Line With Twist My Parm Flavor
The More the Cheesier! GOODLES Launches Wild Wild Pesto Mac & Cheese and Expands Cups Line With Twist My Parm Flavor
Pesto answers fan requests while Twist My Parm joins the Cups line that sold out in 11 hours
SANTA CRUZ, Calif.--(BUSINESS WIRE)--Today, GOODLES, the brand that reimagined boxed mac & cheese, is launching Wild Wild Pesto, a long-time requested flavor, and expanding its record-breaking Cups line with the addition of Twist My Parm.
Wild Wild Pesto is bursting with all the basil-y, garlicky goodness of pesto in a creamy sauce that coats the spiral noodles. The long-requested flavor is finally making its cheesy debut, perfectly blending herby and tangy flavors into one creamy, delicious mac. Keeping with the brand’s promise of yum and packed with nutrients, Wild Wild Pesto has 14 grams of protein, seven grams of fiber, and 21 nutrients from plants per serving.
After the incredibly successful launch of Cheddy Mac and Shella Good Cups last year, which sold out in just 11 hours, GOODLES is unlocking another fan-favorite flavor in its convenient, microwaveable Cups. Twist My Parm is joining the single-serve lineup to bring fans even more mac in a snap, building on the company's #1 most requested innovation with the comforting flavors of asiago and parmesan. Twist My Parm Cups have 11 grams of protein, six grams of fiber, and 10 nutrients from plants per serving.
"Our GOODLES fans have been shouting from the rooftops for two things: more flavors and more Cups," said Jen Zeszut, Co-Founder and CEO of GOODLES. "We’re in the business of goodness, which means we are going to answer that call every time. After the major reaction to the Cups launch last year, expanding to include Twist My Parm was a no-brainer. Wild Wild Pesto was a natural mac to introduce as a long-time flavor request, and we’ll always keep reimagining mac for our community."
“With every new flavor, the bar is the same: it has to be the best mac you’ve ever tasted," said Molly Michet, Chief Product Officer at GOODLES. "Yum is our first test to pass, and then we make sure to pack it with nutrients. It’s so important we never lose the creamy, cheesy goodness of a classic mac. Twist My Parm Cups and Wild Wild Pesto clear that bar easily."
Both Wild Wild Pesto and Twist My Parm Cups are available at goodles.com. Twist My Parm Cups will be sold exclusively in-store at Walmart in late May as single cups for $1.97 or as a 4-pack. Wild Wild Pesto will be exclusively available at Target in June and sold for $2.99 per box.
For more information on GOODLES, visit goodles.com.
About GOODLES
GOODLES makes noodles, gooder. The brand launched in November 2021, born out of the idea that mac and cheese is a cornerstone of pleasurable eating and loved by all ages, yet often lacks nutrition and crave-worthy taste. Made with a proprietary noodle recipe that looks, tastes, cooks, and chews just like the noodles we all love, GOODLES includes protein, fiber, prebiotics, and 21 nutrients from plants. Plus, it's a Low Glycemic Index food, has fewer calories, and is the first boxed mac and cheese to win the coveted Clean Label Purity Award. Located in Santa Cruz, CA, GOODLES is committed to giving away at least 1% of all products sold to organizations that address food insecurity. For more information on GOODLES, visit www.goodles.com.
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