StackAdapt Introduces Ivy Studio™, a New Hub for AI-First Advertising

Powered by AI agents, Ivy Studio™ helps marketers move from business goals to business outcomes faster

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced Ivy Studio™, a new AI-first advertising hub designed to help marketers uncover opportunities, make confident decisions, and take action faster. The launch marks the next step in StackAdapt's vision for the future of AI advertising, where agents help marketers transform business objectives into business outcomes. StackAdapt’s AI-native systems proactively surface insights, recommend actions, and help orchestrate execution.

As organizations increasingly look to incorporate AI into their workflows, marketing teams continue to face growing complexity across channels, audiences, measurement, and campaign optimization. Most advertising platforms are built around reactive workflows, requiring users to navigate dashboards, reports, and interfaces before meaningful action can be taken. As AI agents become increasingly common, StackAdapt believes the advantage will come from how well those agents understand advertising—not simply that they exist.

Rather than asking marketers to learn software workflows, Ivy Studio enables marketers to define the outcomes they want to achieve, while AI agents grounded in StackAdapt's advertising intelligence help uncover insights, identify opportunities, recommend next steps, and move work forward.

Built directly within the StackAdapt platform, Ivy Studio serves as a unified AI-first advertising hub for planning, forecasting, analysis, optimization, and execution. Leveraging AI agents, marketers can move from insight to action without switching between tools or workflows.

Marketers can use natural language to discover audiences, evaluate campaign performance, build forecasts, identify opportunities, and take action from a unified interface. AI agents continuously provide supporting context and recommendations, enabling marketers to move faster while maintaining full transparency and control.

“Ivy Studio streamlines campaign optimization by helping our team quickly identify and act on key performance drivers,” says Kelsey Carey, Ad Operation Supervisor, AI & Innovation at Colour Media. “Its programmable skills allow us to pull routine metric reports across multiple campaigns into unified outputs, making it easier to analyze real-time insights and make data-driven decisions faster.”

"Ivy Studio changes the paradigm of how marketers use our platform. By moving core capabilities into an AI-first environment, we are enabling teams to accomplish in minutes what previously took hours or even the coordination of multiple teams. We are fundamentally shifting from operating software to driving business growth," said Vitaly Pecherskiy, Co-Founder and CEO of StackAdapt.

Ivy Studio is built on Ivy, StackAdapt's AI engine, and leverages agents to help marketers analyze advertising context, uncover opportunities, recommend actions, and execute work from a unified hub. StackAdapt employees now use Ivy to power more than 15,000 AI-assisted workflows every week across campaign management, reporting, troubleshooting, and optimization. Nearly 70% of Ivy Studio usage is concentrated in top 20 mission-critical workflows, reflecting strong adoption of AI for the tasks that matter most. By bringing intelligence and execution together, Ivy Studio helps marketers reduce operational complexity, accelerate decision-making, and move from insight to action faster while maintaining full transparency and control.

As part of Ivy Studio's continued evolution, StackAdapt is leveraging OpenAI’s advanced language models to develop bespoke AI capabilities purpose-built for advertising and marketing. These capabilities extend Ivy Studio with AI experiences designed specifically for the workflows of modern advertisers.

As AI becomes increasingly embedded across every stage of advertising, from planning and audience discovery to campaign execution and measurement, marketers will spend less time operating software and more time focusing on strategy, creativity, and business outcomes.

About StackAdapt

StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.