Take Note! Notability Announces Return of One-Time Purchase Option

The note-taking provider is also expanding its free Starter tier and offering a Lite subscription

SAN FRANCISCO--(BUSINESS WIRE)--Ginger Labs, Inc., the developer behind Notability, the award-winning note-taking app available on iOS, Android and web, announced today that it has brought back its Classic plan, a one-time purchase option, for the back-to-school season. From students jotting notes in their classrooms to business professionals on the go, Notability offers plans that allow users to think through and capture ideas that lead to clear results.

The one-time purchase option comes as more consumers are dealing with “subscription fatigue,” and are seeking to ease the financial and mental exhaustion of having too many recurring payments.

The Classic plan is accompanied by the expansion of its free Starter tier, and a new, affordable Lite subscription tier across all platforms, with the best prices exclusively on Notability.com. These changes are designed to give users more flexibility and choice in how they access Notability, as well as offer the best solutions for all users, regardless of their goals.

“Notability heard you: The one-time purchase is back, and whether you want a free note-taker, an affordable subscription, or a lifetime license, there's now a Notability plan built for you,” said Marc Provost, Chief Product Officer of Notability. “This change is a direct response to community feedback and reflects Notability's commitment to accessibility and user trust.”

Each Notability tier is designed to meet different user needs and note-taking goals:

• Starter: Free version that includes more free notes
• Lite: A low-cost subscription now more widely available with unlimited notes
• Plus: For customers that need more advanced features and AI tools
• Pro: For highly-engaged customers who want the most advanced features & unlimited AI
• Classic: For customers who prefer a one-time purchase

The timing of Notability’s new and expanded plans aligns with back-to-school season, one of the most important purchasing periods for productivity tools, making it the ideal moment to announce new pricing options and features.

“These pricing changes reflect Notability's broader commitment to being a user-first company,” Provost said. “By responding directly to community feedback, especially around subscription fatigue and the desire for a one-time purchase, Notability reinforces its identity as a product shaped by its users.”

Additional Resources

• How to Take Notes in Notability
• Meet Notability for Business
• How We Built Live Transcription

About Ginger Labs

Ginger Labs is a leading productivity app developer known for its best-selling app, Notability. Launched in 2010 with the first release of iPad, Notability provides students and working professionals with innovative digital note-taking, productivity, and study features. The application has been the most popular productivity software on the App Store since 2013.