EZContacts Takes On Overpriced Luxury Eyewear With Vesari, Its First In-House Brand

Italian-inspired sunglasses and eyeglasses at one honest price: $95, prescription lenses included.

RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--EZContacts, the online eyewear retailer trusted by more than 5 million customers, today launched Vesari, its first in-house eyewear brand. The debut collection features 27 runway-inspired frames: 16 sunglass styles and 11 eyeglass styles for women and men. Every frame costs $95, single-vision prescription lenses included.

Why does eyewear cost so much?

This is the question that started EZContacts in 2005. Twenty years later, the same question led to Vesari.

"We sell designer eyewear every day. We know what these frames cost to make," said Rafael Sarim Oezdemir, Head of Growth at EZContacts. "The luxury brands charge too much. You are not paying for better quality. You are paying for their logo. Vesari proves it. $95 gets you Italian-inspired designs that look straight out of a luxury collection, prescription lenses included. A comparable frame with a designer name on it will cost you $350 to $500. That difference exposes how absurd the traditional markup really is."

The frames people actually want.

EZContacts carries more than 50,000 products from over 300 brands. The retailer knows what is trending and what is not, across every brand it carries. Vesari is what happens when you take that data and build a brand around it. No dusty heritage to honor. No overpriced icons to keep on the shelf. Just the latest frames shoppers actually want.

"We did not guess at what people want. We asked them," said Joel Friedman, Chief Commercial Officer at EZContacts. "We spent 18 months digging into our sales data, researching the market, and surveying our customers. Every frame in this collection is there because our customers put it there. And they are already shaping next season's collection."

That makes Vesari the must-have brand for smart shoppers. For $95, customers get eyewear that would fit right in on a designer runway.

Learn more

The full collection is available now at ezcontacts.com/brands/vesari. For inspiration, browse the EZOnTheEyes blog. Learn more about what quality without the markup really means, and see the bold frames the team is obsessed with.

About Vesari

Vesari is EZContacts' first in-house eyewear brand and its answer to overpriced luxury eyewear. Every frame costs $95, single-vision prescription lenses included. The collection offers styles for every mood, outfit, and occasion. The look is Italian. The style is luxury. The price is honest.

About EZContacts

Founded in 2005, EZContacts is a leading online retailer of prescription eyewear, designer sunglasses, and contact lenses. Over 5 million customers trust EZContacts to find authentic designer eyewear at unbeatable prices. With more than 50,000 products in its inventory from 300+ brands, EZContacts offers one of the largest selections of authentic eyewear online, backed by over 500,000 verified customer reviews.

Media Assets

High-resolution product images and lookbook available on request.