VENU Featured in Forbes as a Model for the "Experience Per Dollar" Economy

Company's Luxe FireSuites^® Ownership Model Cited Alongside Hudson Yards' Edge NYC in Analysis of Premium Consumer Trends

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Venu Holding Corporation ("VENU" or the "Company") (NYSE AMERICAN: VENU), an owner, operator, and developer of premium live entertainment destinations, today announced that its unique live entertainment model was highlighted in a recent Forbes article examining a shift in premium consumer spending toward experience-driven assets over traditional ownership.

The article, written by Alexander Puutio and published on Forbes.com, introduces the concept of "Experience Per Dollar" to describe how consumers are increasingly willing to pay for premium access, programming, and repeat engagement rather than square footage or seat location alone. The piece points to Hudson Yards' recently reimagined Edge NYC observation deck as an example of this shift in real estate, and to VENU^® as the parallel example in the live entertainment industry.

Central to the feature is VENU's one-of-a-kind Luxe FireSuites, an ownership model that applies real estate logic to live entertainment. Rather than purchasing access to a single show, fans and investors can acquire suites tied to lifetime access to the selected VENU destination, structured similarly to how a condominium is sold to individual buyers ahead of a building's completion.

"This piece captures something we've believed since we built our first amphitheater: people don't just want to attend a show, they want a stake in it," said J.W. Roth, Founder, Chairman, and CEO of VENU. "Luxe FireSuites were built around that idea of legacy from day one."

The feature places VENU within a broader premium consumer trend that Forbes describes as reshaping real estate, hospitality, and entertainment alike, with ownership and repeat engagement replacing one-time transactions as the new measure of value.

About VENU’s Luxe FireSuites^®

VENU's Luxe FireSuites are structured as absolute NNN real estate backed by a corporate guarantee, offering an 11% cap rate, 2% annual escalations, a 15-year lease term, no landlord responsibilities, and contract-backed passive income, with buyout options available at years 5, 10, and 15. For investors seeking a lower entry point, FireSuite Income Offering provides a fractional ownership pathway into the same asset class starting at $20,000, for accredited investors. With entertainment destinations under development in Broken Arrow, Oklahoma; El Paso, Texas; McKinney, Texas; Houston, Texas; Chattanooga, Tennessee; and Centennial, Colorado, VENU's long-term target is up to 40 locations nationwide.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, Tennessee, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer Troy Aikman, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” “will” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on the Company’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the sections titled “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025, on file with the SEC, as well as in reports subsequently filed by the Company with the SEC. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.