Billboard and VENU Honor Jorge Juárez with ‘Disruptor Award’ at Billboard Live Music Summit in Los Angeles

LOS ANGELES--(BUSINESS WIRE)--Venu Holding Corporation ("VENU" or the "Company") (NYSE AMERICAN: VENU), an owner, operator, and developer of premium live entertainment venues and hospitality destinations, and Billboard, the global authority in music, announced that Jorge Juárez, CEO of Westwood Entertainment and founder of Novus Media, has been awarded Billboard’s ‘Disruptor Award’ presented by VENU^®. Widely recognized for helping carry Música Mexicana to some of the world’s biggest stages, Juárez was presented the award at Billboard’s Live Music Summit by VENU’s Founder, Chairman, and CEO, J.W. Roth, on November 10, 2026, in Los Angeles, CA.

The 2026 honoree was recognized for redefining where Música Mexicana belongs. As Carín León’s manager and business partner in Socio Music, Juárez has helped expand the artist’s reach well beyond traditional Latin markets, with performances at Coachella, Stagecoach, and the Grand Ole Opry. That vision reached a new milestone with León’s announcement as the first Latin artist to headline Sphere, supported by a 100-day rollout built around the fan experience.

The Billboard Disruptor Award, inspired by VENU Founder J.W. Roth’s bold vision for transforming the live entertainment sector, celebrates artists and visionaries who are reshaping the future of music. As VENU reimagines the live entertainment experience through premium, fan-focused destinations, the award honors those who take bold risks, challenge conventions, and open new doors for artists and fans alike.

“Jorge is my kind of guy. He never asked for permission or waited for anyone to tell him where Música Mexicana was allowed to go,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “He looked at the biggest stages in the world and said, why not us? Then he went out and proved them all wrong. That’s what disruption means to us. It’s not about making noise. Fans don’t just want a ticket. They want to be part of something, and building that takes vision, guts, and hard work. Jorge has earned this.”

"After 25 years of selling out shows, l've learned that being a disruptive promoter isn't just about celebrating when things go well," said Juárez in his acceptance speech. "The best part of this business is when things don't go well: when an artist doesn't show up, or when you have to cancel because of a tragedy, and you turn those moments into opportunities. It's not just about selling tickets. It's about creating experiences for the fans."

"It wasn't easy for a Latin guy to come into the country world and convince the Grand Ole Opry to let my artist perform," Juárez continued. "It wasn't easy to walk into Sphere and convince them the Latin world was ready, and then set records there. To my family and my kids, I know sometimes we aren't home, but we have a dream. When you can share that dream with your family, that is a complete dream. Thank you to my artists and to my whole team."

The Billboard Disruptor Award, presented by VENU, builds on a series of strategic collaborations with major brands that share VENU’s fan-founded, fan-owned, and artist-inspired vision. Among these are partnerships including NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Billboard, Aramark Sports + Entertainment, PepsiCo, Tixr, and VENU shareholders, Dierks Bentley and Niall Horan.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU^® has a portfolio of premium brands that includes Ford Amphitheater, Regent Bank Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, Tennessee, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, Forbes, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, Tixr, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

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