Crumbl Announces New Chief Technology Officer

Crumbl strengthens its leadership team, promoting a homegrown technology leader as the company executes its next chapter of growth

PROVO, Utah--(BUSINESS WIRE)--Crumbl, one of the nation’s fastest-growing dessert companies, today announced the executive appointment, promoting Jacob Moncur to Chief Technology Officer.

Moncur joined Crumbl in 2020 as Vice President of Engineering. In that role, he has led the technology team through Crumbl's rapid expansion, including building the company's earliest mobile ordering apps and spearheading Crumbl's launch on Apple Vision Pro, making Crumbl one of the first food and beverage brands on the platform on day one. Moncur steps into the CTO role with the support of outgoing CTO Bryce Redd, who will serve as a strategic advisor during the transition. His promotion reflects both his tenure and his role as an architect of the technology infrastructure underlying Crumbl's growth.

“We are thrilled to recognize Jake's contributions with this well-earned promotion,” said Jason McGowan and Sawyer Hemsley, co-founders of Crumbl. “Jake has been a cornerstone of how we have built and scaled this company, and there is no one better positioned to lead our technology forward. We are moving with purpose to build a deep bench of talent, and his appointment is exactly the kind of progress we are excited to share.”

"Crumbl has built something special, and I have had a front-row seat to it,” said Moncur. “I am proud of the foundation this team has built and energized by what we get to build next for our customers and franchise partners.”

“Building Crumbl's technology from the ground up has been one of the most rewarding experiences of my career. Jake has been a key part of everything we have built, and I have full confidence in his vision and leadership as he takes the reins. I look forward to seeing what this team builds next," said Bryce Redd, senior advisor and board member.

The appointment is part of Crumbl's broader leadership build-out alongside the company’s planned founder transition announced on May 11. McGowan and Hemsley will continue in their current roles until successors are identified, and McGowan, Hemsley, and Redd will remain on the Board of Directors.

About Crumbl

Crumbl is a popular dessert franchise with a mission to bring friends and family together over the best desserts in the world. Crumbl was founded in 2017 in Logan, Utah, by Jason McGowan and Sawyer Hemsley. With nearly 1,200 locations across all 50 states, Canada, and Puerto Rico, Crumbl's menu features classic flavors every week alongside a rotating selection of specialty cookies. For weekly lineups, don't miss the flavor drops posted every Sunday at 6 pm MST on all of Crumbl's social media accounts and at crumbl.com.