Fifth Third Recognized in Kiplinger Choice Awards 2026 for Customer Service Excellence

Recognition determined by Kiplinger readers reflects Fifth Third’s commitment to personalized service at scale

CINCINNATI--(BUSINESS WIRE)--Fifth Third (NYSE: FITB) has been recognized in the 2026 Kiplinger Readers’ Choice Awards, earning an ‘Outstanding’ rating for customer service among national banks, a distinction determined entirely by the customers who bank with Fifth Third every day.

Now in its fourth year, the Kiplinger Readers’ Choice Awards gathered responses from more than 4,200 readers nationwide, all active customers at the financial institutions they rated. Participants evaluated their providers on service quality, overall satisfaction and likelihood to recommend, with the opportunity to share feedback in their own words. The recognition is widely regarded as one of the most trusted consumer-driven signals in personal finance, because every rating comes from verified customers rather than editorial panels or industry sponsors.

For Fifth Third, the recognition reinforces a customer-first approach that has earned the Bank a growing list of accolades and continues to shape how it serves consumers across digital and in-person channels.

“At Fifth Third, putting customers first drives everything we do,” said Jamie Leonard, chief operating officer at Fifth Third. “This recognition from Kiplinger underscores the trust our customers place in us and our team’s commitment to delivering secure, seamless and personalized experiences that help them reach their financial goals.”

Kiplinger readers pointed to long-standing relationships and strong service in describing their experience with Fifth Third. One respondent said, “I’ve been with them for over 30 years and speak highly of them,” while others highlighted the Bank’s “excellent service.”

This recognition reflects Fifth Third’s continued investment in experiences that make banking easier and more personal for customers. As the Bank continues to innovate, customer feedback, data and research help inform decisions that strengthen service, enhance customer experience and reinforce Fifth Third’s role as a trusted partner in consumers’ financial lives.

As the ninth-largest bank in the United States, Fifth Third continues to focus on building lasting relationships and delivering smart financial products that customers value and trust.

Products Built Around the Customer

Fifth Third designs products around how customers live, work and manage their money today. That approach is reflected in Fifth Third Momentum® Banking, the Bank’s flagship everyday banking solution, which brings together features designed to help customers access their money sooner, manage short-term cash flow, protect themselves from fraud and plan for important life moments.

Momentum Banking includes customer-focused features such as Early Pay, Extra Time® to help customers avoid overdraft fees, SmartShield® security protection and complimentary estate planning tools through Trust & Will. Together, these tools help make everyday banking easier, safer and more valuable.

Experiences for Today’s Customer

That customer-first approach extends beyond products to the way Fifth Third serves customers across channels. Customers can manage their finances through expanded digital capabilities or meet face-to-face with a dedicated banker at their local financial center for deeper conversations about financial planning, investing, homeownership and other life milestones.

With a network of approximately 1,750 branches nationwide by 2030, Fifth Third combines digital convenience with local access, giving customers the flexibility to bank how and where they choose.

About Fifth Third

Fifth Third is a bank that's as long on innovation as it is on history. Since 1858, we've been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it's one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Following the completion of its merger with Comerica in February 2026, Fifth Third is the ninth-largest bank in the United States, with approximately $294 billion in assets and operations spanning 15 states. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere's World's Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is to be the one bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank, and its common stock is traded on the New York Stock Exchange under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.