Fifth Third Launches AI-Powered Interface in Mobile App

New capability continues progress toward AI agentic banking

CINCINNATI--(BUSINESS WIRE)--Fifth Third (NYSE: FITB) today announced the launch of an AI‑powered experience within its award‑winning mobile app, making it easier for customers to find what they need and complete everyday financial tasks with fewer steps.

The new capability helps customers navigate Fifth Third’s mobile app more intuitively. Rather than scrolling through menus, customers can simply type what they need—such as “replace card,” “find ATM,” “transfer funds,” or “closest branch”—and be guided directly to the most relevant experience, whether that is a simple mobile screen for task completion, an AI-powered chatbot, or live support from a Fifth Third representative.

Powered by advanced language understanding models and trained on hundreds of millions of customer interactions, Fifth Third’s intelligent experience improves over time, enabling more precise, relevant results and helping customers get more value from the app’s growing set of features.

“AI is a powerful tool, but in banking it has to be applied with discipline because customers rightly expect speed, accuracy and reliability every time,” said Ben Hoffman, chief strategy officer and head of consumer products at Fifth Third. “This is the first step toward changing the interface of banking itself — from static screens and taps to customers using their own words, supported by dynamic visual experiences, to get things done. By integrating this capability with Jeanie®, our industry-leading chatbot, we are creating a foundation for future agentic experiences where customers can ask the bank to take action, and the bank can complete that action safely, securely and reliably.”

An Enhanced Mobile Experience

Fifth Third’s mobile app already enables customers to manage finances, move money, access insights, and connect with the bank seamlessly. The AI‑powered interface builds on that foundation by making the app’s growing set of capabilities easier to find and use.

Beyond initial launch, the Bank will use customer engagement insights to refine the experience and prioritize development of future AI powered agentic capabilities spanning account opening, routine service, fraud and disputes, and financial advice. Each interaction deepens the bank's understanding of customer needs and intent, creating the foundation for experiences that can anticipate and act on behalf of customers.

Built on Award‑Winning Platforms

Fifth Third has long pioneered products and services that help customers stay in control of their finances, combining the innovation of a digital first bank with the trust, stability, and community commitment of a 168‑year‑old institution. Today’s launch brings together two innovative digital platforms:

1. Fifth Third Mobile Banking – Fifth Third’s award-winning mobile app serves more than 2.4 million monthly users and supports more than 1 billion digital interactions each year. Designed for continuous improvement, the mobile app platform enables rapid enhancements that deliver the simplest, strongest customer experience. In 2025, Fifth Third introduced more than 400 enhancements to the app.
2. Jeanie® – Fifth Third’s AI powered chatbot is designed to answer questions and to listen and learn from customer interactions. Insights from millions of Jeanie interactions have helped Fifth Third refine how customers engage digitally, with her Natural Language Understanding (NLU) model now recognizing customer intent 90% of the time.

The new interface has begun rolling out to customers and will be fully available by the end of the month. Learn more at 53.com/mobile.

About Fifth Third

Fifth Third is a bank that's as long on innovation as it is on history. Since 1858, we've been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it's one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Following the completion of its merger with Comerica in February 2026, Fifth Third is the ninth-largest bank in the United States, with approximately $294 billion in assets and operations spanning 15 states. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere's World's Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is to be the one bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank, and its common stock is traded on the New York Stock Exchange under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.

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