Arketi Group Expands Digital, AI Capabilities With Addition of Sperling in Boston

Second strategic expansion in recent weeks adds deeper AI, app development and web development capabilities to Arketi's growing integrated platform

ATLANTA--(BUSINESS WIRE)--Arketi Group, an award-winning digital marketing and public relations agency for business-to-business (B2B) technology companies, today announced that Sperling, a full-service digital marketing agency based in Salem, Mass., is joining its platform.

Founded in 2008, Sperling brings expertise in website design and development, UX/UI, branding, paid digital campaigns, social media strategy, and backend systems integration. The agency's work spans transportation, healthcare, medical technology, education, consumer products, and public sector organizations, with clients including Keolis, Brunswick School, See Plymouth, JOH, Legacy Lifecare, and North of Boston.

The agency also expands Arketi's AI capabilities, providing intelligent chatbots, workflow automation, AI agents, custom GPTs, and generative search optimization (AEO and GEO). These services are all designed to help organizations adapt to the evolving ways audiences discover information and engage with brands.

"Most agencies are still treating AI as a standalone offering or an experimental add-on," said Mike Neumeier, APR, co-founder and CEO of Arketi Group. "Sperling has done the harder thing. They've built real technical depth in how AI integrates into marketing and customer experiences. Paired with their strengths in web development, design, and interactive, it's exactly the kind of connected execution clients increasingly need.”

As part of the Arketi platform, Sperling clients gain a broader set of capabilities, including deeper public relations, crisis communications, and internal communications services.

"What stood out about Arketi is a shared commitment to integration, creativity, and results, and a real respect for the team we've built. This partnership makes sense from a culture perspective and a business perspective,” said Mike Sperling, founder and president of Sperling. “Together, we bring clients broader capabilities while keeping the hands-on approach that has always set Sperling apart. This also gives us a solid eastern seaboard presence from the South to New England that we can heavily leverage to fuel our growth across a number of exciting industries."

The addition of Sperling marks Arketi’s second strategic expansion in recent weeks, following the addition of Braithwaite Communications. Together, the additions reinforce Arketi’s position as a modern, integrated, and digitally driven marketing and communications platform.

Arketi’s continued growth is supported by its partnership with Go Capital and Station Partners. As the firm expands into new areas, Arketi remains focused on investing in capabilities that enhance how clients engage, optimize, and scale their efforts to drive stronger business outcomes.

About Arketi Group

Arketi Group helps organizations develop and execute digital marketing and communications strategies that drive real business impact. Trusted by companies including Cantaloupe, CHEP, Cox Communications, Mitsubishi Electric Trane HVAC US LLC, Stryten Energy, and Zyxel Communications, Arketi is consistently recognized by Chief Marketer and PRNEWS as a "B2B Top Shop." Learn more at arketi.com.

About Sperling

Sperling is a full-service marketing firm with more than 30 marketing experts driven to provide excellence and measurable results. They have been named on Inc. Magazine’s list of America’s Fastest Growing Private Companies four years in a row. Sperling’s services include strategic planning, brand development, design, content development, web design and development, SEO/SEM, social media, public relations, media planning and photography/videography and more. They have a long history of providing excellence for their clients in a wide range of industries including travel/tourism, education, healthcare, consumer goods, food, high-end home construction, non-profits, and business services.