Wheaties Celebrates WNBA Star A’ja Wilson’s Full-Court Impact with New Limited-Edition Box

Wilson’s dominance on the hardwood, historic 2025 WNBA season and impact inspiring the next generation cement her place among legends on the iconic orange box

MINNEAPOLIS--(BUSINESS WIRE)--Wheaties announced today that its newest champion to grace the cover of its iconic orange box will be 3x WNBA Champion and the league’s first-ever 4x Kia WNBA MVP, A’ja Wilson. From South Carolina standout to one of the most dominant players to ever step on the court, Wilson embodies what it means to be a Wheaties Champion — leading with excellence, making history and using her platform to inspire the next generation.

“Being on the cover of a Wheaties box is one of those things you grow up dreaming about,” said A’ja Wilson. “For me, this is about showing every little girl what’s possible when you dream big. I’m proud of the work, proud of the journey and proud to partner with a brand that celebrates champions who keep pushing the game forward.”

For more than 100 years, Wheaties has featured prominent athletes on its cover, honoring what it means to be a champion — recognizing those who are the best in their sports, have broken barriers and have made significant contributions to their communities and the world at large. With her new limited-edition box, Wilson joins the legendary roster of athletes featured on the Breakfast of Champions, further cementing her legacy as a leader whose influence extends far beyond the court.

“A’ja is the definition of a Wheaties Champion — a generational talent whose leadership, resilience and commitment to empowering others has set a new standard,” said Emilie Knox, Vice President and Business Unit Director for Wheaties at General Mills. “She doesn’t just dominate the game; she creates space for more girls and women to see themselves in it. We’re proud to celebrate A’ja on the iconic orange box as she racks up wins on and off the court.”

Wilson’s basketball resume is already one of the most decorated in the sport in just eight seasons in the league. Since becoming the number one pick in the WNBA Draft and Kia WNBA Rookie of the Year in 2018, she’s built a legacy defined by dominance. In her 2025 WNBA championship season, Wilson became the first player in league history to win Kia WNBA MVP, Kia Defensive Player of the Year, Finals MVP and the scoring title in the same season.

She’s also made history with her NIKE signature shoes, the A’One and A’Two. As her new Wheaties box takes over shelves nationwide, A’ja will take the court on August 8, her birthday, in Player Exclusive A’Two’s “A’Wheaties,” in Minnesota, home of General Mills.

Off the court, A’ja continues to inspire greater visibility and investment in women’s sports. Through the A’ja Wilson Foundation, she champions youth with dyslexia and works to combat bullying. Guided by her message, “If you can see her, you can be her,” Wilson continues to use her platform to empower young people around the world.

The limited-edition Wheaties x A’ja Wilson cereal box will be available at major retailers this summer. Fans can learn more about A’ja Wilson and the newest Wheaties Champion at Wheaties.com.

About Wheaties

Wheaties is an iconic brand that has been a part of American culture for more than 100 years. In 1934, Wheaties honored Lou Gehrig as its first cover athlete and has celebrated champions on its iconic orange cereal boxes ever since. Some of the greatest athletes in history have been honored on Wheaties boxes. The team behind “The Breakfast of Champions” has redefined what it means to be a Champion and to champion, reserving its cover for athletes who are using their sports platform for something greater. Wheaties believes the world needs more champions who champion.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.