impact.com Unveils AI and Creator Commerce Innovations at iPX, Expanding the Infrastructure for Performance-Driven Partnerships

New capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel

AUSTIN, Texas--(BUSINESS WIRE)--impact.com, the global infrastructure for partnership-driven commerce, today announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion, scale creator content, and automate partnership workflows in one platform. The announcements reflect impact.com’s continued evolution into an AI-powered infrastructure layer for modern partnerships.

New innovations unveiled at iPX include new ask impact capabilities, autonomous partnership agents, Storefronts, in-platform social amplification, creator discovery integrations, conversion optimization capabilities, and faster creator payouts.

“Partnerships are becoming one of the most important growth engines for modern brands, but much of the infrastructure supporting them is still fragmented and reactive,” said Max Ciccotosto, Chief Product Officer at impact.com. “That’s why we’re building the infrastructure layer that connects discovery, conversion, measurement, payouts, and AI-driven decision-making in one platform. We believe the category is moving from manual partnership management toward more intelligent, performance-driven partnership orchestration.”

At the center of the announcements are new ask impact capabilities now available designed to move beyond question-and-answer interactions into contextual guidance, workflow navigation, and task execution across the platform.

Built on a knowledge graph spanning hundreds of platform screens and thousands of documents, including Partnerships Experience Academy courses, ask impact V2 understands where users are in the platform, what actions they’ve already taken, and what they may need next. Users can ask live performance questions, resume previous conversations, draft outreach, pull partner profiles, and navigate directly into relevant workflows—all within a single conversational thread.

impact.com also introduced autonomous partnership agents, beginning with a Recruitment Agent (currently in closed beta) capable of identifying, qualifying, and onboarding prospective partners while allowing brands to maintain approval controls and oversight. The company also previewed AI Search Visibility, available this summer to help brands understand which creators and publishers are shaping AI-generated recommendations.

To support broader AI adoption, the company unveiled an expanded Integrations Hub and Application APIs, enabling partnership data and workflows to integrate directly into external AI ecosystems and large language models, including Anthropic's Claude. impact.com also previewed a publicly available Model Context Protocol (MCP) connector planned for release later this summer, extending the platform's reach into the growing ecosystem of AI-native tools and workflows.

Together, these capabilities position impact.com as an open AI infrastructure layer for partnerships, built to connect with the broader ecosystem of AI-native tools and workflows.

impact.com also announced the general availability of Storefronts, persistent, creator-curated shopping destinations that allow brands and creators to build always-on commerce experiences with performance attribution.

Unlike traditional affiliate links that fragment across campaigns and channels, Storefronts provide a permanent destination where creators can curate products while brands maintain control over merchandising, brand presentation, and measurement.

“Our fans are incredibly passionate, and many of them are already acting as creators—curating and sharing the merchandise they love,” said Wade Tonkin, Director of Affiliate Marketing at Fanatics. “Giving creators the ability to build personalized storefronts allows them to reflect their own voice while staying true to our brand, creating a more authentic commerce experience for fans. Paired with impact.com’s performance capabilities, we can now connect that authentic fan-driven content directly to measurable outcomes, creating a more scalable and integrated partnership strategy.”

Additional creator innovations announced at iPX include:

• In-Platform Social Amplification, enabling brands to turn creator content into paid media campaigns directly within impact.com, available now with Instagram, with additional major social platform integrations planned throughout the year
• Verified creator discovery integrations with Instagram’s Creator Marketplace, building on earlier integration work with YouTube, to bring first-party creator insights and audience data directly into the platform, with TikTok and Facebook integrations planned
• Single-Use Promo Code Links on the roadmap for Shopify and BigCommerce brands, automatically applying creator discounts at checkout while reducing attribution leakage and checkout friction
• Creator Benchmark Reporting, now providing brands with comparative creator program performance insights across key industry metrics
• Anytime Withdrawal, now available with PayPal, enabling creators and partners to access earnings faster, with Venmo and additional payment methods planned

Together, these innovations reflect a broader shift from fragmented tools and passive reporting to infrastructure that helps brands and creators discover opportunities, optimize performance, and drive measurable growth. By combining creator commerce, paid media execution, first-party data, payouts, APIs, and AI-driven automation in one platform, impact.com is building the operating system for modern partnerships.

Additional AI-powered capabilities and integrations will be announced as part of the company’s broader roadmap. For more information, visit impact.com.

About impact.com

impact.com is the world’s leading global infrastructure for partnership-driven commerce, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,900 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 2 million partnerships, collectively generating over $110 billion in annual gross merchandise value (GMV).